Are you a woman ready to charge up her business? You’re in the right place! This is the POWER Plug Podcast by Fidelity Bank where we believe in the Potential of Women Entrepreneurs Realized – and all women with an entrepreneurial spirit. Each episode is filled with practical advice, tools and tips to help build your business and keep you energized!
How to Apply for Grants to Procure Funding for a Non-profit
Have you ever considered starting a non-profit organization around something you deeply care about but hesitate because you have no idea how to apply for grants? Or, are you the leader of a non-profit who has applied for grants only to be turned down and you don’t know why? Today’s guest knows what it takes to apply for non-profit grants so you can get far more YESes than Nos.
In this episode of the P.O.W.E.R. Plug Podcast Host, Mary Foley speaks with Jolie Bernard, CEO of The Bernard Group, a full-service strategic branding and communications firm she started in 2010. They provide clients with strategy services, communications, media, creative, and social. Jolie is also the CEO and partner of six successful non-profit organizations with missions she cares deeply about. She shares how to get projects funded, including applying for grants, and the powerful feeling that comes when a grant application gets funded.
Listen and Learn:
How storytelling can generate revenue The idea of service before self Strategies for funding non-profit organizations Leveraging donor capacity How to find, select, and apply for grants The difference between RFPs and grants How to be analytical and critical when responding to funding opportunities The ‘learn by doing’ approach Common mistakes leaders make when applying for grants The framework for writing a grant template How to be an effective grant writer The structure of a Board of Directors for a non-profit The Bernard Group NOLA
How to Break Back-Office Bad Habits
Now that Annual tax day is in the rearview mirror, did you find it simple to get your tax documentation together? Or, was it a pain in the you-know-what? It can be a huge time suck going through a year’s worth of paperwork and transaction receipts. Did you have to file a tax extension?
If you are tired of pulling your hair out when it comes to the back-office function of your business, today's guest shares her best advice on how to keep a positive attitude and simplify the entire back-office process.
In this episode of the P.O.W.E.R. Plug Podcast, Host, Mary Foley, speaks with Candy Martin, owner of Martin Business Solution in Slidell, Louisiana. Since 1999, Candy has been helping small business owners, entrepreneurs, and individuals get their taxes done, restore their credit and run a smart back office for a savvy business. And, as an advocate for financial literacy, she offers free masterclasses on finance and how to scale your business to honor her late daughter’s legacy.
Listen and Learn:
The common issues business owners have Tips for cleaning up a messy back-office Myths and misconceptions about the IRS What to do if denied a bank loan or line of credit The benefits of having a good relationship with a bank How to choose an automated bookkeeping system How a tax professional can help with time management The importance of checks and balances for a business Eliminate the things that don’t make dollars or sense
Martin Business Solution
AK Legacy Foundation
SBA Loans Provide Unconventional Funding To Fasttrack Your Business Goals
Have you figured out what you want to transpire in your business in 2022? Maybe you need some additional funds to make your vision a reality? No one wants a crazy high-interest rate or scary payback terms.
Many women business owners are unsure what it takes to get a loan, or they have previously been turned down for a conventional bank loan. A loan from the Small Business Administration (SBA) might be the answer to help you grow your business. Want to know the details? Tune in.
In this episode of the P.O.W.E.R. Plug Podcast, Host, Mary Foley, speaks with Shane Purvis, VP, and SBA Lending Program Lead at Fidelity Bank. Shane has been in the banking business for over 14 years, as a trainer, Small Business Relationship Manager, SBA Loan Expert, and more. Shane started as a Teller and has been gaining knowledge at every step of the way. Shane explains what you need to understand about SBA loans so you can decide what is best for your business.
Listen and Learn:
The most common reasons business owners need a loan The difference between a business loan and a line of credit The difference between an SBA loan and a conventional loan Eligibility requirements for an SBA loan Preparing for an SBA loan application Companies that work with women in business to create a business plan Available programs available through the SBA How credit scores can affect an SBA application Common reasons small business owners do not qualify for an SBA loan Advantages of working with Fidelity Bank to originate an SBA loan Shane.Purvis@bankwithfidelity.com
@SPurvis88 on LinkedIn
Get Motivated to Launch A ‘Someday’ Project Today
One benefit of the extended pandemic is that it has made us all consider what is personally important for us and our loved ones. As many businesses came to a halt, we realized we had been holding on to the idea of launching a passion project but got frustrated because we didn’t know how to start, or our schedule was so full we never imagined we would have the time to fit it all in.
Today’s guest felt that way about her ‘someday’ project until some major life events made her say — enough is enough — and she decided to act. Her story will inspire you.
In this episode of the P.O.W.E.R. Plug Podcast Host, Mary Foley speaks with Gina Pausina Cherry the owner of A1 Mobile Shredding in the New Orleans area and the President and CEO of Bionic Babes, Dancers of Hope. Her small business, A-1 Mobile Shredding, LLC is a locally operated paper shredding company that has been serving businesses in New Orleans since 2003. Her heartfelt non-profit, Bionic Babes, Dancers of Hope, is on a mission to support survivors of cancer by keeping them motivated, happy, and healthy.
Listen and Learn:
How mobile shredding assists home and business owners with aged documents The impact of the being a local business during the pandemic The crisis and tragedy that sparked Bionic Babes, Dancers of Hope Turning a passion project into a non-profit Top 3 emotional and physical benefits of dancing and exercise Advice for women who have full schedules but want to launch a passion project How to support Bionic Babes, Dancers of Hope How Fidelity’s P.O.W.E.R. Plug program assists small business owners in fulfilling their dreams A1 Mobile Shredding
Bionic Babes on Facebook
Informational Bionic Babes Meet & Greet:
Sunday, March 27, 2022
Impastato Cellars Madisonville, LA.
Register by March 23, 2022 via Facebook or email
Fulfilling an Entrepreneurial Legacy
The business challenges and adverse market conditions of the last two years have, for some, made fulfilling their entrepreneurial dreams arduous. But, then we hear inspiring stories of how others have turned tragedy into triumph and it reminds us that realizing our dreams is important. Small businesses are the heart and soul of the New Orleans community, and supporting each other's endeavors during difficult times strengthens our resolve. Today’s guest knows all about this because she lives it every day.
In this episode of the P.O.W.E.R. Plug Podcast Host, Mary Foley speaks with Keishia Deverney, owner of Element Beverage Company in New Orleans. Element was founded by her enterprising son Devin Espadron. With her son’s passing, Element Beverage is a story and a movement whose mission is to influence and empower the world to step out of their element, taste their dreams and achieve their true potential. Keishia honors her son’s memory with a foundation, a festival, and a podcast to raise funds so other entrepreneurial youth can bring their dreams to fruition.
Listen and Learn:
How inspiration can turn into a product Grassroots and door-to-door marketing can create a following Age isn’t a factor when starting a business A passionate ‘why’ can fuel ingenuity How to enlist support from the community Starting a business while working a full-time job Expanding a business to a new region
Element Beverage Company
@DrinkElement on Instagram
Is Marketing Automation the Key to Business Success in 2022?
In 2021, what strategies did you implement to grow your business? Did you update your business website or revamp it completely? Did you beef up your social media marketing and clean up your customer and prospect email list? All of these approaches are important in a competitive virtual marketplace, but what else can you do to grow your business in 2022? Maybe, this is the year you level up to marketing automation. If you are not sure what marketing automation is and how it can increase your online marketing efforts, this discussion is for you.
In this episode of the P.O.W.E.R. Plug Podcast Host Mary Foley speaks with copywriter, email-marketer, and marketing automation expert Mariana Santiago. Mariana shares tips and tricks about how to use data to create better client follow-up, create stronger customer relationships, and make smart decisions as you strategically grow your business. As a freelance writer, Mariana realized she could better serve and support her clients by setting up and automating the systems that build valuable relationships between her clients and their customers.
Listen and Learn:
CRM: What it is and how it helps your business Top 3 reasons your business needs a CRM tool Harvesting customer data and using it to boost your business How automating your marketing efforts puts your product in the public eye more quickly and more often The benefits of integrating CRM and marketing automation platforms Real business success stories created by utilizing both platforms The 3-step process to finding the right CRM for your business When to avoid marketing automation The biggest mistakes business owners make when implementing marketing automation or CRM platforms Mariana Santiago on LinkedIn
Ridiculously interesting; wonderfully actionable.
Mary’s a great host and I always learn something by listening to this podcast.