Field and Garden with Lisa Mason Ziegler

Lisa Mason Ziegler
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Field and Garden with Lisa Mason Ziegler

Join Lisa Mason Ziegler of The Gardener's Workshop on the Field and Garden Podcast talking flower farming, cut-flower gardening, business, and all things related!

  1. 4D AGO

    #350: Why Grow Annuals? (Encore)

    I stumbled into growing annuals. I initially began planting perennials, but I quickly saw the error of my ways - I was going to run out of space, QUICK! As my business was gaining more demand than flowers I had-- I became a little crazy figuring out how to make the most of my total property of 1.17 acres that also had my home and outbuildings. I already had a nice stand of hydrangeas in our landscape and thought-- bingo, use it all. But then I needed a consistent supply-- I didn't see it yet but annual plants were knocking down my door. Then I got it! To maximize my space and to have a consistent supply I needed annuals. What I discovered along that journey is that annuals are the perfect fit for the small-space flower farmer. It's the recommended way all farmers get started to learn how to farm, maintain, seed start, harvest, and find customers: Low investment,Max production small space,Constant ability to change up-colors & varieties,The annual system has been so misrepresented A little-known reality of the "Annual Farmer" is that this style of farming can become an asset to your home. I could literally stop farming any day, plant trees or grass, and call it a life well lived. Mentions ⁠⁠Online Courses⁠⁠⁠ from The Gardener's Workshop ⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠ ⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠ The⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠⁠ The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers⁠⁠⁠⁠, owner of⁠⁠⁠⁠ The Gardener’s Workshop,⁠⁠⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠ and the publisher of⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠ and⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠ Watch⁠⁠⁠⁠ Lisa’s Story⁠⁠⁠⁠ and connect with Lisa on social media!

    24 min

  2. JUL 1

    #349: Lennie Larkin's May Q&A, Ask A Flower Farmer!

    💐 Struggling with flower pricing or choosing the right crops? Get real-world advice from a seasoned flower farmer and coach on how to price confidently, pick profitable perennials, and deal with pesky pests like thrips. Whether you're just starting or growing your flower biz, these tips will help you build a thriving, sustainable farm. 🌿 Learn how to: Set smart prices for retail and wholesale Use foliage like raspberry & eucalyptus to boost bouquet value Grow reliable, profitable perennials Manage pests with an ecological mindset Mentions Lennie’s Instagram: ⁠flowerfarming.forprofit⁠ Lennie's online course: ⁠Profitable Flower Farming⁠ ⁠The Gardener’s Workshop on Instagram⁠⁠⁠ ⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠ ⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠ The⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠⁠ The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers⁠⁠⁠⁠, owner of⁠⁠⁠⁠ The Gardener’s Workshop,⁠⁠⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠ and the publisher of⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠ and⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠ Watch⁠⁠⁠⁠ Lisa’s Story⁠⁠⁠⁠ and connect with Lisa on social media!

    27 min

  3. JUN 24

    #348: Top 3 Perennials That Pull Their Weight with Dave Dowling

    Discover the Top 3 Perennials that truly earn their keep on a cut flower farm! Join Lisa Mason Ziegler and Dave Dowling as they share expert advice on growing peonies, Baptisia, and sedum -perennials that offer high yield, low maintenance, and long-term profitability. Perfect for beginner and seasoned flower farmers alike. Mentions⁠ Dave's Course: ⁠Flower Farming School Online: Bulbs, Perennials, Woodies, and More Flower Farming School Online: Growing Cut Flower Crops in Hoop and Greenhouses Ball/Colorlink: plant broker Walter's Gardens: perennial wholesaler Association of Specialty Cut Flower Growers ⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠ The⁠⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠⁠⁠ The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers⁠⁠⁠⁠⁠, owner of⁠⁠⁠⁠⁠ The Gardener’s Workshop,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠⁠ and the publisher of⁠⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠⁠ Watch⁠⁠⁠⁠⁠ Lisa’s Story⁠⁠⁠⁠⁠ and connect with Lisa on social media!

    55 min

  4. JUN 17

    #347: Succession Success: Annuals, Perennials, Bulbs, and Woodies

    Ready to take your flower farming to the next level? Join Lisa Mason Ziegler as she shares how to transition from growing annuals to incorporating perennials, bulbs, and woodies into your operation. Learn how succession planting, smart crop choices, and careful planning can create a more sustainable and profitable business. Lisa offers real-life lessons, practical tips, and the encouragement every grower needs to grow confidently and thrive. Mentions Lisa's Course: Flower Farming School Online: The Basics, Annual Crops, Marketing, and More Dave's Course: Flower Farming School Online: Bulbs, Perennials, Woodies, and More ⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠ ⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠ The⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠⁠ The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers⁠⁠⁠⁠, owner of⁠⁠⁠⁠ The Gardener’s Workshop,⁠⁠⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠ and the publisher of⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠ and⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠ Watch⁠⁠⁠⁠ Lisa’s Story⁠⁠⁠⁠ and connect with Lisa on social media!

    29 min

  5. JUN 10

    #346: Choosing Crops That Make (and Save) You Money

    💐 Want to make more money (and avoid wasting it) in your flower farm? In this episode, Lisa Mason Ziegler shares her hard-earned tips for choosing the best crops to grow for profit. From low-cost annuals to succession planting and market-smart decisions, get practical advice to help you grow a thriving flower business. Whether you're just starting out or refining your crop plan, this episode is packed with insights you can use right away! Mentions Lisa's Course: Flower Farming School Online ⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠ ⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠ The⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠⁠ The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers⁠⁠⁠⁠, owner of⁠⁠⁠⁠ The Gardener’s Workshop,⁠⁠⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠ and the publisher of⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠ and⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠ Watch⁠⁠⁠⁠ Lisa’s Story⁠⁠⁠⁠ and connect with Lisa on social media!

    46 min

  6. JUN 3

    #345: How Flower Farmers Can Shine In A Crisis

    How Flower Farmers Can Survive (and Thrive) During Hard Times 🌻In this heartfelt episode, Lisa Mason Ziegler shares real-world lessons from 30+ years of flower farming—through 9/11, the 2008 crash, COVID, and today’s economic uncertainty. Learn how to adapt, pivot, and stay rooted when crisis strikes. 🌱 Whether you're a new grower or a seasoned farmer, this episode offers both inspiration and actionable advice. Mentions Video: Flower Business Opportunities, A Roundtable With The Pros ⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠ ⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠ The⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠⁠ The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers⁠⁠⁠⁠, owner of⁠⁠⁠⁠ The Gardener’s Workshop,⁠⁠⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠ and the publisher of⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠ and⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠ Watch⁠⁠⁠⁠ Lisa’s Story⁠⁠⁠⁠ and connect with Lisa on social media!

    26 min

  7. MAY 27

    #344: Ask A Florist, May Q&A with Ellen Frost

    Welcome to another episode of our popular weekly live Q&A session on Instagram, Ask a Florist, featuring guest host Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is a floral designer who creates exclusively with flowers and foliage purchased from local growers. She is also one of our course instructors here at The Gardener’s Workshop. In this episode, Ellen fields questions about: telling the story of local flowers, making bouquets, post-harvest care and handling, flower delivery best practices, and pricing your flowers, among others. Mentions The Flower Farmer Club, presented by The Gardener's Workshop Ellen’s newsletter signup⁠ ⁠Ellen’s YouTube Channel⁠ FlowerMore Community Connect with Ellen: ⁠⁠Ellen Frost Flowers (Instagram)⁠⁠, ⁠WebsiteEllen Online Courses: Florist School Online, Preparing to Sell to Florists ⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠ ⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠ The⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠⁠ The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers⁠⁠⁠⁠, owner of⁠⁠⁠⁠ The Gardener’s Workshop,⁠⁠⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠ and the publisher of⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠ and⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠ Watch⁠⁠⁠⁠ Lisa’s Story⁠⁠⁠⁠ and connect with Lisa on social media!

    26 min

  8. MAY 20

    #343: Reality: A Garden, or a Landscape?

    Thinking of starting a garden? 🌿🌸 Learn the crucial difference between a garden and a landscape and why your approach matters! With the right mindset and simple steps, your garden can flourish and bring you joy. Dive in for my practical tips that make gardening rewarding and fun! Mentions Field & Garden #342: The Simplicity of a Cutting Garden Books: Cool Flowers, Vegetables Love Flowers, The Cut Flower HandbookSeeds: Flowers, Veggies, Herbs Get our free LEARN app here. Get our free SHOP app here. ⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠ ⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠ The⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠⁠ The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers⁠⁠⁠⁠, owner of⁠⁠⁠⁠ The Gardener’s Workshop,⁠⁠⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠ and the publisher of⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠ and⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠ Watch⁠⁠⁠⁠ Lisa’s Story⁠⁠⁠⁠ and connect with Lisa on social media!

    30 min
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4.9
out of 5
383 Ratings

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Join Lisa Mason Ziegler of The Gardener's Workshop on the Field and Garden Podcast talking flower farming, cut-flower gardening, business, and all things related!

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