40 min

Field Notes Cultivates Success (and a Cult Following) with Creative Branding Paper Matters Podcast

    • Marketing

Field Notes started out as a one-off gift item, and ended up turning into a brisk business with a huge following. Fans obsess over every detail of the company’s memo books and line up around the headquarters whenever a new edition is released. Part of the company’s success stems from its love of experimenting with different materials and production methods–and its close collaborations with graphic designers and printers. Join us as Bryan Bedell, Design Director at Field Notes walks us through how they create unique products, creative collaborations and their Made-in the USA mission. 
You Don’t Want to Miss:
The role of storytelling in creative brandingHow to shoot video like the Beastie BoysThe Field Notes approach to creative finishing techniques The critical role of partnering with your printerTheir obsession with paperWhy Made in the USA is important to the brandStaying true to the brand while still innovatingQuotes from this Episode: 
“You know when a printer tells you that this paper prints better, you got to trust them because they know what they're talking about way more than you know what works best for them.”
If it's important enough to write down, it gives it some weight, you know, so anything that's worth writing down in a book means something, whether it's now or in the future.
Resources: 
Field Notes For a deeper dive into the Field Notes story, download the Paper Matters Sneak Peek. Watch our video interview with Field Notes.Request your complimentary subscription to Paper Matters magazineVisit paper.domtar.com for our blog, request print promotions and much moreFollow us on Facebook, Instagram, LinkedIn or Twitter 

Field Notes started out as a one-off gift item, and ended up turning into a brisk business with a huge following. Fans obsess over every detail of the company’s memo books and line up around the headquarters whenever a new edition is released. Part of the company’s success stems from its love of experimenting with different materials and production methods–and its close collaborations with graphic designers and printers. Join us as Bryan Bedell, Design Director at Field Notes walks us through how they create unique products, creative collaborations and their Made-in the USA mission. 
You Don’t Want to Miss:
The role of storytelling in creative brandingHow to shoot video like the Beastie BoysThe Field Notes approach to creative finishing techniques The critical role of partnering with your printerTheir obsession with paperWhy Made in the USA is important to the brandStaying true to the brand while still innovatingQuotes from this Episode: 
“You know when a printer tells you that this paper prints better, you got to trust them because they know what they're talking about way more than you know what works best for them.”
If it's important enough to write down, it gives it some weight, you know, so anything that's worth writing down in a book means something, whether it's now or in the future.
Resources: 
Field Notes For a deeper dive into the Field Notes story, download the Paper Matters Sneak Peek. Watch our video interview with Field Notes.Request your complimentary subscription to Paper Matters magazineVisit paper.domtar.com for our blog, request print promotions and much moreFollow us on Facebook, Instagram, LinkedIn or Twitter 

40 min