Field of Communities…If You Build It, They Will Come — Nisha Baxi, Gong Making Fun of Marketing

Who drives the success of your company, product, and overall pipeline? Customers, customers, customers.And how do we focus on them? Through community.Thankfully, Nisha Baxi is here to spill all of her community-building knowledge.Nisha Baxi is the Head of Visioneer Community at Gong, a revenue intelligence platform. Nisha and Scott break down the power of creating a strong community (both internally and externally), seamless customer lifecycle, gamification, and how communities can take your company to new heights.Key Points Use gamification to boost your community impact! Customers love competition. Use this tactic to connect them with your brand and make sure that they are having the best experience.If you want communities to work, you need to listen to the customers’ needs and deliver what makes them happiest. Engage people through content, through discussions, through incentives, through programming…variety is key to community-building.Connect with Nisha on LinkedIn: https://www.linkedin.com/in/nishabaxi/Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottjlogan/ More fun here: kronologic.com/podcast