25 episodes

Welcome to the Fierce Impact podcast.

I’m your host, Hayley Maxwell, brand clarity and messaging coach, copywriter, ferocious ice cream eater, and leopard print lover.

If you’re ready to harness the incredible brand-building power of words so you can become memorable, meaningful, and the ONLY real choice for your dream clients, this is the podcast for you!

Each week I‘ll bring you actionable advice and thought-provoking interviews to help you clarify your brand, craft a compelling message, and write respectful high-integrity copy that’ll grow your impact and income. All while staying true to your values.

Hit subscribe and let’s get started!

Fierce Impact Hayley Maxwell

    • Business

Welcome to the Fierce Impact podcast.

I’m your host, Hayley Maxwell, brand clarity and messaging coach, copywriter, ferocious ice cream eater, and leopard print lover.

If you’re ready to harness the incredible brand-building power of words so you can become memorable, meaningful, and the ONLY real choice for your dream clients, this is the podcast for you!

Each week I‘ll bring you actionable advice and thought-provoking interviews to help you clarify your brand, craft a compelling message, and write respectful high-integrity copy that’ll grow your impact and income. All while staying true to your values.

Hit subscribe and let’s get started!

    5 Tell-Tale Signs Your Message Needs A Makeover

    5 Tell-Tale Signs Your Message Needs A Makeover

    Is your message helping or hindering you? In today's episode I share 5 tell-tale signs that it might be time for a messaging makeover. Messaging is fundamental to business growth - it's a must have not a nice to have. So regularly assessing whether your message is helping you to achieve the goals and desires you have for your business is key. Because really good messaging is a remedy for so many of the challenges and - I believe - the mindset blocks we can face in business. So take a listen and see if any apply to you. 
     
    Connect with me
    On Instagram @hayleymaxwellwrites
    Resources mentioned in this podcast:
     
    Unearth Your Momentous Message Workshop on 11 November 2022www.hayleymaxwell.com/messaging-workshop
     
    Fiercely You Coaching
    www.hayleymaxwell.com/fiercely-you-coaching 
     
    One day Messaging Intensive
    Email me at hayley@hayleymaxwell.com to find out more.
     
    Free resource
    Become Wildly Unforgettable8 ideas to rise above the noise and claim your powerful position as a memorable and recognized expert in your industry. Grab it here: www.hayleymaxwell.com/wildly-unforgettable

    • 19 min
    Marketing in a genuine and sustainable way with Wendy Tibbotts

    Marketing in a genuine and sustainable way with Wendy Tibbotts

    Does marketing feel a tad overwhelming? A bit like you’re throwing spaghetti at the wall to see what sticks? 
    If so, this episode dives into how you can use marketing strategy to form a genuine connection with your audience, without needing to follow all the trends, be on all the platforms, or do ALL the marketing things!
    Instead my fabulous guest, Wendy Tibbotts from ZigZag Marketing, talks about how taking small but highly focused steps can help you to create a sustainable approach to marketing consistently.
    Connect with me
    On Instagram @thehayleymaxwellJoin me at my Unearth Your Momentous Message Workshop on 3rd November 2022www.hayleymaxwell.com/messaging-workshop My website: www.hayleymaxwell.com 
    People and resources mentioned in this episode
    Wendy Tibbotts website: www.zigzagmarketing.co.nz 
     
    Wendy Tibbotts socials:
    https://www.facebook.com/zigzagmarketing.wendy
    https://www.instagram.com/zigzagmarketing.wendy
    https://www.linkedin.com/in/wendy-tibbotts
     
    ZigZag Marketing Results Club
    https://www.zigzagmarketing.co.nz/results-club-membership 
     
     

    • 58 min
    Unearth Your Momentous Message

    Unearth Your Momentous Message

    How do you feel about your current brand message? Does it feel more mediocre than momentous? Or maybe you don't yet have a message that you're truly happy with? If either of these are the case, listen in to this weeks quick episode to find out what a momentous message actually is, and what the difference between a mediocre message and a momentous message is. 
    Connect with me
    On Instagram @thehayleymaxwellAt www.hayleymaxwell.com/fiercely-you-coaching
     
    Free resource
    Become Wildly Unforgettable8 ideas to rise above the noise and claim your powerful position as a memorable and recognized expert in your industry. Grab it here: www.hayleymaxwell.com/wildly-unforgettable
     

    • 14 min
    Building your soulful sales funnel with Mel Daniels

    Building your soulful sales funnel with Mel Daniels

    Have you ever felt kinda icky when creating a sales funnel? Following all the “rules” for what’s regarded as a successful, high converting sales funnel, but not feeling totally aligned or comfortable doing it that way?The good news is you don’t have to follow the “rulebook.” You get to create a sales funnel that feels good to you. And this is exactly what content strategist, Mel Daniels, is chatting with me about in today’s episode: Building your soulful sales funnel.We talk about:
    Giving yourself permission to ditch the bro and go with your own flow when building your sales funnel.Creating the perfect lead magnet and striving to build an aligned email list rather than a big one.
    Mapping out your sales funnel the easy way.
    Figuring out what to say to nurture your new email friends.
    Setting up the tech - keep it simple!
    Promoting your new resource! Don’t keep it a secret
     
    Resources and people mentioned in the show:
     
    Mel Daniels websitewww.meldbusinessservices.com.au
     
    Instagramwww.instagram.com/meldbusiness
     
    Facebookwww.facebook.com/meldbusiness
     
    The Content Project Facebook Groupwww.facebook.com/groups/thecontentproject
     
    Soulful Sales Funnel - 5 day challenge
    www.thecontenteffect.com.au/soulful
     
    Connect with me
     
    On Instagram @thehayleymaxwellAt www.hayleymaxwell.com/fiercely-you-coaching
     
    Free resource
     
    Become Wildly Unforgettable8 ideas to rise above the noise and claim your powerful position as a memorable and recognized expert in your industry. Grab it here: www.hayleymaxwell.com/wildly-unforgettable
     

    • 49 min
    How to create magnetic magic in your business

    How to create magnetic magic in your business

    If you’re ready to create a brand that attracts people who love everything you bring to the table, who put you on their vision board, and who are excited as hell to work with you, this is the episode for you! Join bold business and mindset coach, Suz Chadwick and I, as Suz shares how we can create a brand that oozes aspirational desire and creates done energy among your dream clients.
     
    Connect with me
     
    On Instagram @hayleymaxwellwrites
    At www.hayleymaxwell.com
    Free resource
    Become Wildly Unforgettable8 ideas to rise above the noise and claim your powerful position as a memorable and recognized expert in your industry.  Grab it here: www.hayleymaxwell.com/wildly-unforgettable
     
    Resources and people mentioned in the show:
     
    Suz Chadwick’s websitewww.suzchadwick.com
     
    Suz on Instagramwww.instagram.com/suzchadwick
    Check out the Magnetic Mastery event!23 November 2022 in Melbournewww.suzchadwick.com/mm

    • 47 min
    The power of positioning your brand with intention

    The power of positioning your brand with intention

    Intentionally carving out your brand position is one of the most critical pieces of creating a personal brand that will cut through the online clutter and stand out to your ideal clients. 
    In today’s episode I’m talking all about the power that effective brand positioning has on your ability to be chosen by your ideal client.
     
    Connect with me
    On Instagram @hayleymaxwellwrites
    At www.hayleymaxwell.com/fiercely-you-coaching

    • 11 min

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