Welcome to the Fierce Impact podcast.
I’m your host, Hayley Maxwell, brand clarity and messaging coach, copywriter, ferocious ice cream eater, and leopard print lover.
If you’re ready to harness the incredible brand-building power of words so you can become memorable, meaningful, and the ONLY real choice for your dream clients, this is the podcast for you!
Each week I‘ll bring you actionable advice and thought-provoking interviews to help you clarify your brand, craft a compelling message, and write respectful high-integrity copy that’ll grow your impact and income. All while staying true to your values.
Hit subscribe and let’s get started!
3 sales page copywriting tactics that need to die in a ditch
Today I'm sharing 3 common sales page copywriting techniques that I truly believe need to die in a ditch!
In my eyes, these 3 specific tactics are used to serve the seller, not the customer because they don't have the best interests of the customer at heart. And not only that they’re downright dodgy because they play on fear, shame, and blame in order to get someone to buy.
CONNECT WITH ME
On Instagram @hayleymaxwellwrites
PEOPLE & RESOURCES MENTIONED
Maggie Patterson from Small Business Boss: https://smallbusinessboss.co/
Why copywriting is the #1 marketing skill to master & the best place to start.
In today's episode I dive into copywriting… specifically why copywriting is the #1 'must-have' marketing skill that’s of huge benefit for you to develop as a business owner. Because the reality is, there’s no getting away from the need to write copy for your business.
But when writing's not your strong suit or you feel like you don't have a creative bone in your body, is it even possible to be a good copywriter for your biz? The simple answer? Absolutely! And in this episode I'll share some simple techniques that'll make a massive difference to the way you write.
Don't forget, if you enjoyed this episode remember to hit follow or subscribe in your favourite podcast player, so you never miss an episode.
Want to connect with me? Come say hello on Instagram.
Thanks for listening!
What the heck is brand messaging & why should you care?
Whatever sized business you have, whether you're a one-person powerhouse or a team of one hundred, having clear and compelling brand messages can be a total game-changer.
In today's episode, I dive into:
Why brand messaging is about having a fierce intention for how you want to represent yourself and your brand in the world.
Why your message is what connects you emotionally to your audience.
How your message can make you memorable, and more!
As always if you enjoy this episode, I'd love you to hit follow or subscribe so you never miss an episode.
Connect with me on Instagram: www.instagram.com/hayleymaxwellwrites and send me a DM to let me know what you think of today's topic.
Where did we go wrong with marketing language?
In today’s short episode, I’m asking the question: Where did we go wrong with marketing language?
When did we become fixated on using such impersonal terms to talk about attracting clients & taking them through our buyer journey?
Listen in to hear why I believe the language we use to describe common marketing tactics is void of human-oriented, connection-based language, and why this matters.
Got thoughts on this episode? I'd love you to screenshot and share this episode on Instagram stories and tag me @hayleymaxwellwrites or send me a DM.
The power of brand clarity in business
In this episode, I talk about why getting crystal clear on your brand foundations can really help your business to thrive.
If your brand feels a little murky or a little bit off-kilter it's might be because you don’t have complete brand clarity.
Listen in to hear:
Why getting clear on your brand really matters.
How it makes decision making in your business easier.
How brand clarity saves you time in the long run (no more wondering what to write or how to talk about your business.)
What the brand foundations are that you really need to get clear on.
If you enjoy this episode I'd love you to come and let me know on Instagram. Simply take a screenshot and share on IG stories. Tag me @hayleymaxwellwrites
Introducing the Fierce Impact podcast!
Welcome to the very first episode of the Fierce Impact podcast!
In this episode, I dive into what the Fierce Impact podcast is all about, the kinds of topics I’ll be talking about, and what I truly hope you’ll get from tuning in, which includes getting zero-fluff, NO BS advice and guidance on things like:
-> Getting crystal clear on your brand foundations.
-> Brand messaging: developing messages and how your message is what helps you to connect in a meaningful way with the people you really want to work with.
-> How to bring your message to rip-roaring life through your copy. So you can become memorable and stand out like a leopard in a pride of lions.
-> How to write copy (and market yourself) in a high-integrity, respectful way that still helps you to sell.
Alongside solo-episodes I’ll also be speaking to incredible experts and business owners who are:
-> Making a fierce difference in their industry: improving it or shaking up the status quo in some way.
-> Making a positive impact on society through their business, their thought-leadership, their knowledge.
-> Empowering people to do business in a way that feels really good to them.
-> And who have thought-provoking knowledge and/or alternative perspectives to share.
If this sounds like your kind of podcast, I'd love you to listen to this super quick episode and hit subscribe or follow in your favourite podcast player so you never miss out on an episode.
CONNECT WITH HAYLEY at: