Filling Seats: The State of Enrollment Marketing in Higher Ed StudentBridge
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- Business
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Learn what's working to grow, shape, and sustain enrollment at colleges and universities, directly from fellow enrollment marketers, thought leaders, and edtech innovators.Listen in for proven strategies to fill seats this cycle and beyond.
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Episode 39: Omni-Channel Oh My! The must-have strategy per RNL's E-Expectations Trend Report
Feeding students’ appetite for omni-channel doesn’t have to be ‘oh my’. RNL’s Raquel Bermejo and StudentBridge CEO Jonathan Clues give a crash course on the multiple sources students use in their college search. Plus, implementing an omni-channel strategy is like composing a symphony, so higher ed marketing maestro Jose Mallabo also stops by to share practical tips based on the 2023 E-Expectations Trend Report.
The hosts answer:
What information sources do students use?Do students really read email and brochures?Isn’t social media enough?What trends should our team prepare for?For more:
Schedule a meeting with StudentBridge
Accelerate conversion with virtual video
2023 E-Expectations Trend Report
_________________
Featured Case Studies ⤵️
1️⃣ Illinois College - private liberal arts college in IL
2️⃣ Wayne State College - small public in NE
3️⃣ Georgia Southern University - large public in GA
🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗 Be a guest + connect with a guest -
38. RNL's 2023 E-Expectations Report: Video and Personalization
RNL’s Raquel Bermejo discusses the growth of video as an essential part of an admissions strategy with StudentBridge CEO Jonathan Clues. You’ll hear:
Demand for virtual experiences and personalizationKey Findings from the 2023 E-Expectations Trend ReportHow video and personalization drive enrollment and conversionBest practices for creating authentic videos about students' interests More intelligence on the power of virtual video
Schedule a meeting with our team
Full 2023 E-Expectations Trend Report
_________________
Featured Case Studies ⤵️
1️⃣ Illinois College - private liberal arts college in IL
2️⃣ Wayne State College - small public in NE
3️⃣ Georgia Southern University - large public in GA
🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗 Be a guest + connect with a guest -
37. Marketing a small regional campus serving non-traditional students with Corrie Wilder of Washington State University Everett
In this episode, you’ll hear from Corrie Wilder who is the Executive Director of Marketing and Communications at Washington State University Everett, a small regional campus in the WSU system
You'll hear:
How they navigate recruitment and marketing as a branch campus of a larger university systemAdvantages of marketing a small regional school and what marketing tactics work bestRecommendations for how to grow enrollment among non-traditional populations_________________
Featured Case Studies ⤵️
1️⃣ Illinois College - private liberal arts college in IL
2️⃣ Wayne State College - small public in NE
3️⃣ Georgia Southern University - large public in GA
🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗 Be a guest + connect with a guest -
36. Growing online enrollment by focusing on student journeys with Sarah McMaster of Champlain College Online
In this episode, you’ll hear from Sarah McMaster who is the Executive Director of Marketing and Enrollment Management at Champlain College Online.
You'll hear:
Similarities and differences in enrollment marketing strategy for online vs. on-campus programsHow they’re capturing prospect email addresses by providing valueAreas of improvement and recommendations for enrollment teamsSarah’s take on AI, ChatGPT, marketing ethics, and data privacy_________________
Featured Case Studies ⤵️
1️⃣ Illinois College - private liberal arts college in IL
2️⃣ Wayne State College - small public in NE
3️⃣ Georgia Southern University - large public in GA
🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗 Be a guest + connect with a guest -
35. Communicating value and outcomes at a private liberal arts school with Alyson Leas of University of Jamestown
In this episode, you’ll hear from Alyson Leas who is the Director of Admissions at University of Jamestown, a private Christian liberal arts university in Jamestown, North Dakota.
You'll hear:
The importance of being present and showcasing valueTheir unique approach to communicating outcomes that specifically appeals to parentsHow UJ markets to stealth students and enables them to easily find what they’re looking forWhy video is an essential part of their strategy_________________
Featured Case Studies ⤵️
1️⃣ Illinois College - private liberal arts college in IL
2️⃣ Wayne State College - small public in NE
3️⃣ Georgia Southern University - large public in GA
🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗 Be a guest + connect with a guest -
34. Enrollment marketing trends that work with Alyssa Brant and Kailey MacDonald of StudentBridge
In this episode, you’ll hear from Alyssa Brant and Kailey MacDonald, two StudentBridge team members who work with our partners to ensure their success.
You'll hear them discuss:
The biggest challenges they see schools face and top recommendations for success heading into the next enrollment cycleWhy authentic content matters and how to achieve it without hiring more staffRising trends in marketing, campus tours, in-person recruitment, and student behavior_________________
Featured Case Studies ⤵️
1️⃣ Illinois College - private liberal arts college in IL
2️⃣ Wayne State College - small public in NE
3️⃣ Georgia Southern University - large public in GA
🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗 Be a guest + connect with a guest