Finally George Fox

Cosmetic and plastic surgeons may work within the same field, but often take different routes of training, before finally arriving to life in the practice. 
Working within such a widespread industry, gives surgeons the opportunity to carefully select their preferred speciality. But at what point should surgeons say “no” and go in the direction of perfecting a speciality?
On this week's episode of Finally, I speak with Board-Certified Plastic Surgeon and Medical Director, Matthew Endara. We discuss patient care and the importance of setting boundaries. 

How do prospective patients successfully set apart the ‘all-rounder' from the 'expert' when it comes to selecting their chosen practice?
Whether its lack of identity in telling your story, or inability to showcase what makes your practice different from the rest. Patients seek to gain knowledge from specialists within the plastic surgery industry. 
On Finally, I speak with Brand Marketing Strategist Adam Horoun. We discuss how demographics go so much deeper than age and location and the result of comfortably positioning your practice in the middle market. 

Laying the right foundations for anything in life will ultimately keep you prepared for unforeseen challenges.
While a lot of focus is put on getting busy, just how productive is it to be constantly busy?
On Finally, George sits down with Strategic Business and Leadership Coach, Brian Hayes. They uncover dealing with competitiveness within the plastic surgery industry and why being busy doesn't always equal productivity. 

Aesthetics and beauty can often be a lot of hype, and little substance. 
Whether it's the promotion of a new procedure or looking closer into well-being and healthy habits. 
When the time comes for a surgeon to open their first practice, how can they put their best foot forward?
On tomorrow’s episode of Finally, George speaks with Dr. Lubna Khan - Salim, they discuss the importance of healthy lifestyle habits and the best advice for surgeons opening their own practice. 

It could be said that before and after images are the most common way to present cosmetic transformations. 
Giving the chance to look back at ‘‘what was”, and the key element of appreciating the new.
But what is the consequence when surgeons fail to show modest results?
In the real world, we all have natural flaws. All of which make us unique and are often a distinctive part of us. 
From negative comments online to dealing with unrealistic expectations, George speaks with Russell Babbitt MD. They cover unrealistic imagery in aesthetics and what keeps a plastic surgeon up at night.

The successful integration of patient psychology has in-depth stages that should be first taught and then applied.
When practices consider wellness, this must go right down to the core of understanding their patient's true needs. 
From a trauma-informed approach to correctly spotting red flags.
On Finally, George speaks with Specialist Integrated Wellness Psychologist, Kimberley Cairns. They discuss the advantages of thorough patient psychology assessments and their benefits to both surgeons and patients.