Finding Business Happy with Jennelle McGrath Jennelle McGrath

This week, our guest is Dan Fantasia of Treeline, a sales recruiting organization that specializes specifically and solely in the career advancement of sales professionals. Treeline has been in business for 23 years and they helped change the lives of over 3,500 sales professionals.
Dan shares some of his insights into the trends in the market right now, stemming from his decades-long experience in the sales recruitment business. We discuss the most common mistake that companies make when hiring a salesperson, and the importance of leadership, direction, culture fit and patience in the hiring process. We also talk about the role of AI in sales, and how to celebrate the small wins and hard work of sales professionals. 
What is Covered: 
Why so many organizations fail with hiring salespeopleHow to make sure you have the perfect match to your company cultureAdvice for leaders looking to hire sales professionals The importance of setting plans, goals and quota for new salespeopleWhat is a reasonable time when a company can see results from a new sales personThe role and shortcomings of AI in the sales processThe impact of Stevie Award on Dan’s businessThe importance of company culture for a successful sales processWhat business happy means for Dan 
Resources: 
Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happy  Learn more about Treeline https://www.treelineinc.com/ Learn more about MarketVeep https://marketveep.com Find us on LinkedIn https://www.linkedin.com/company/market-veep/ Follow us on X https://twitter.com/market_veep Follow us on Instagram https://www.instagram.com/market_veep/ Find us on Facebook https://www.facebook.com/marketveep/ 

Welcome back to the Finding Business Happy Podcast! Today, we are talking with a mix of wonderful salespeople from UNH Sales as well as HubSpot, about what makes happy sales blueprint and how to teach, learn, and develop sales skills.  
Our guests are James McIlroy, Director at UNH Sales Center and Senior Lecturer in Marketing at Peter T. Paul College of Business and Economics; Audrey Buckenmaier, Economics Student at University of New Hampshire, Peter T. Paul College of Business and Economics, and Patrick Casey, Account Executive at HubSpot and UNH Alumni. 
We talk about the sales program at UNH Sales, and the training and experiences that students acquire in this program. We discuss all the components of a happy sales practice, as well as the importance of finding balance and happiness in both personal and professional life. 
What is Covered: 
Overview of the UNH Sales program and the opportunities it offers to studentsWhy experiential learning is key at UNH and how students practice and improve their sales skillsThe impact of role play competitions on students’ skills and career opportunitiesThe importance of networking and community for building connections and career developmentHow a sales competition looks like and how Patrick and Audrey experienced it first timeHow to use your personality and authenticity as key strengths in salesWhy learning to shift perspective is a crucial skill for sales success  The importance of writing and developing your own sales scriptHow to find business happy in sales and integrate your career with personal life  
Resources: 
UNH Sales https://www.unhsales.com/ Connect with James McIlroy https://www.linkedin.com/in/jamesmcilroy/ Connect with Aubrey Buckenmaier https://www.linkedin.com/in/audreybuckenmaier/ Connect with Patrick Casey https://www.linkedin.com/in/patrickrcasey/  Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happy Learn more about MarketVeep https://marketveep.com Find us on LinkedIn https://www.linkedin.com/company/market-veep/ Follow us on X https://twitter.com/market_veep Follow us on Instagram https://www.instagram.com/market_veep/ Find us on Facebook https://www.facebook.com/marketveep/

It's not easy at all being vulnerable in business. However, some of our company’s most profound and pivotal impacts have come from deeply personal experiences and moments. Many times, it was the feeling of upset that fuelled the speed of change. 
In today’s episode, I’ll dive into the topic of vulnerability in business, and how to get comfortable being uncomfortable. I’ll talk about why vulnerability in business transcends any job or role, how to open yourself as the leader to your team, and how to start fostering vulnerability, honesty and openness as core values that will help you find your business happy. 
What is Covered: 
The power of vulnerability in businessWhat happens AFTER vulnerability is the most important partHow to run a survey in your company to get honest feedback from your teamHow our company became Certified Best Workplace thanks to vulnerabilityThe power of being open and vulnerable in sales calls
Resources:
Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happy  MarketVeep’s Job Application Form: https://www.marketveep.com/careers  Learn more about MarketVeep https://marketveep.com Find us on LinkedIn https://www.linkedin.com/company/market-veep/ Follow us on X https://twitter.com/market_veep Follow us on Instagram https://www.instagram.com/market_veep/ Find us on Facebook https://www.facebook.com/marketveep/ 

Most people, when they think of company culture, they think about swag, meals, free snacks or even nap pods. But that's not really what we think of in terms of company culture. Those are amazing things to have, but the likelihood that a small to mid-sized business can afford this and fund this for an entire team is very unlikely. So, how do we embed the value of giving into a company without all of that insane overhead?
In today’s episode, we’re going to talk about generosity in your company culture. We’re going to give many examples and ideas for how to accumulate those small gestures of care, to help your team live their best lives and find your business happy. 
What is Covered: 
-Why we added generosity into MarketVeep’s set of core business values
-How to make sure that generosity is one of the cultural values for the people you’re hiring
-What the accumulation of small cares means in the context of company culture
-Why you should not consider company culture in just monetary values
-How to implement small gestures of generosity throughout the whole year and beyond annual events 
-The challenge of COVID for maintaining the company culture and what we did about it
-The examples of giving generously and how it helps us keep humble
-How to build even deeper relationships internally and externally through generosity
Resources:
-Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happy  
-Learn more about MarketVeep’s company culture https://www.marketveep.com/our-story#marketing-it-forward 
-Learn more about MarketVeep https://marketveep.com 
-Find us on LinkedIn https://www.linkedin.com/company/market-veep/ 
-Follow us on X https://twitter.com/market_veep 
-Follow us on Instagram https://www.instagram.com/market_veep/ 
-Find us on Facebook https://www.facebook.com/marketveep/ 

In life, as we all know, most lessons aren’t ones that you ask for. There's a moment in every business that you need to get to, where you're able to draw the line in the sand and say what you’re not willing to stand for and how you don’t want to operate as a company.
I truly believe that, if you're willing to do the hard things when it comes to your values, if you’re ready to hire by them, fire by them and lose revenue by them, that’s what really defines your organization.
So today, we're going to share some of our stories and learnings of things that we've gone through, how we've learned how to say no and how it's influenced future decisions.
What is Covered: 
-The first situation where we had to say a hard no and terminate a contract with a client
-How to be graceful when you decide to let a client go and how it can result in better contracts in the future
-Why we turned down a $275,000 deal and why we’d do it again
-How the hardships and difficult lessons actually pushed us towards happy
-What we’ve learned about ourselves through these experiences
-How to get comfortable with being uncomfortable
-Where to find hidden reserves to fight for your core business values
-Why kindness always wins, even when you’re wronged or let down
Resources:
-Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happy  
-Learn more about MarketVeep https://marketveep.com 
-Find us on LinkedIn https://www.linkedin.com/company/market-veep/ 
-Follow us on X https://twitter.com/market_veep 
-Follow us on Instagram https://www.instagram.com/market_veep/ 
-Find us on Facebook https://www.facebook.com/marketveep/

As we all know, money can be the barrier between being stuck where you are, or breaking through the next level. Whether that is having or not having a budget, using it properly, hidden revenue or misaligned goals, all of this influences your growth trajectory. 
In today’s episode, we're talking about how money secrets are costing you in your business. I’m going to share four common secrets that have helped us get clients to the next level in their businesses. Uncovering these money secrets and revenue hidden in corners will hopefully help you, too, get peace of mind and find your business happy. 
What is Covered: 
-How unclear reporting can hide where most of your ROI comes from
-Why investing in marketing is necessary to reach your growth goals
-How your starting point determines your marketing investment
-Are you spending on marketing without the data to back it?
-The challenges of using traditional channels without the ability to measure ROI
Resources:
-Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happy  
-Learn more about MarketVeep https://marketveep.com 
-Postalytics - Direct Mail Automation Software https://www.postalytics.com/ 
-Find us on LinkedIn https://www.linkedin.com/company/market-veep/ 
-Follow us on X https://twitter.com/market_veep 
-Follow us on Instagram https://www.instagram.com/market_veep/ 
-Find us on Facebook https://www.facebook.com/marketveep/