Finding Go To Market Fit: The missing link to unlock growth for B2B startups

In the first ever episode of the Survival to Thrival podcast, co-authors Bob Tinker and Tae Hea Nahm discuss the key concept in their Survival to Thrival books - Go-To-Market Fit (GTM Fit). Finding GTM Fit is the formula to unlock growth for enterprise startups. What is it? How do you get to it? And how do you know you have found it?