Finding The Right Sponsorships for YOUR fans w/ Rob Temple and Rick Jones Making the Fan

In today's episode, David sits down with two industry legends Rob Temple, 
Chief Executive Officer at FishBait Solutions, LLC and Rick Jones, Captain, Creative Director and Shareholder at FishBait Solutions, LLC. When combining Rick's creative mind for amazing corporate sponsorship ideas and insights and Rob's previous 20-year experience as ESPN's Senior Vice President of Sports Marketing the two bring a powerhouse of knowledge into this episode. The three get into sponsorships and how to find the right corporate partners to connect with your unique fans. 
Show Notes
6:30  The Evolution and New Vision of FishBait Solutions 
13:35  Appealing to the Next Generation of Fans 
15:44  Looking Backward vs. Looking Forward for Solutions
17:20  Takeaways from the NFL’s new TV agreement
20:00  The 7Cs of Relationships
21:51  Aligning and Future Proofing Contracts 
25:56  What Does Success Look Like? - Solving Problems and Creating Partnerships
31:03  Who Do Your Fans Trust Now?
32:16  Creating Joy That Unites 
34:30  Favorite Brand Activation and Partnership Stories
             (Rob) Fearless Pursuit of New Activations 
             (Rick) Knowing Your Brand and Your Community 
41:39  Understanding the Macro of the Customer
43:01  Most Challenging Project & Key Lessons Learned - NASCAR - Rob
47:53  Creating Derivative & Niche Programming Content 
52:25 5-Year-Plans to 5-Month-Plans and Planning for First to Market
54:39  Most Challenging Project & Key Lessons Learned - Mascot Hall of Fame - Rick
57:26  The Tallest Pygmy 
58:46  Rapid Fire Questions

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Additional Notes
Book Recommendations
“Grant” by Ron Chernow
“The Pursuit of Wow” by Tom Peters
“Leadershift” by John Maxwell

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