37 min
Finding Student Stories & Telling Them Respectfully Can You Make It Pretty?
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- Marketing
Community colleges are full of great stories that represent a diverse student body. How can the college's marcom team find those stories? How can they tell those stories without falling back on tokenism, tropes or stereotypes? Sally Cameron, an NCMPR president emeriti and former vice president of college communications at Bristol Community College in Massachusetts, and Liz Cooper, associate director of public relations at MassBay Community College in Massachusetts, share how they do it. They'll also present on this topic at NCMPR's national conference in Seattle this March.
Community colleges are full of great stories that represent a diverse student body. How can the college's marcom team find those stories? How can they tell those stories without falling back on tokenism, tropes or stereotypes? Sally Cameron, an NCMPR president emeriti and former vice president of college communications at Bristol Community College in Massachusetts, and Liz Cooper, associate director of public relations at MassBay Community College in Massachusetts, share how they do it. They'll also present on this topic at NCMPR's national conference in Seattle this March.
37 min