Finding the Story in the Data | Carol Meyers Blindspots with Host Ryan Sorley

Carol Meyers, board chair of Crunchr and Go-to-Market advisor, joins Ryan to talk about her experiences with Win-Loss analysis over her accomplished career. They touch on how to use Win-Loss data to inform when you have a real competitor, how to present Win-Loss at a board meeting and how AI will affect the business landscape for Sales and Marketing.

Key Moments
00:01 - Introduction
00:59 - The importance of Win-Loss analysis
04:35 - Win-Loss programs vs. Win-Loss projects
06:57 - When to go after a competitor
09:01 - Other sources of data to use with Win-Loss
10:40 - Do companies understand the importance of competitive intelligence?
14:01 - Taking action on Win-Loss insights after board meetings
17:10 - What it takes to run a Win-Loss program
20:30 - How AI will affect business and competition
23:10 - How AI will change Sales and Marketing
27:20 - How to start a Win-Loss program

Learn more about how win-loss and competitive enablement work together:
https://klue.com/win-loss

Check out the Compete Network to find the industry's best competitive content all in one place: https://thecompetenetwork.com/

Sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content: https://klue.com/newsletter