Finding Your Brand's True North

How can you get your brand to stand out? Today, I talked with brand strategy expert Lauren Clemett about how to stand out online and make an impression on your ideal audience. We talked about niching, social media, and leveraging your expertise to build a business. Do what you love and get paid well for it - I need this advice, what about you? This is an interesting conversation with lots of expert advice from a leader in the branding industry who 'gets' it. Want to know more about Lauren, go to her website or buy her book Finding Your Brand's True North. 

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