Finding Your Shop's Purple Cow with Vic Tarasik [E013‪]‬ The Auto Repair Marketing Podcast

What would you do if you were driving the backroads passing field after field full of white, black, and brown cows, and all of a sudden you saw a purple cow? You’d probably stop your car, take pictures of the cow, post on social media, and tell everyone you know about it! Don’t you wish people would have that kind of reaction to your auto repair shop? In this episode, we talk to Vic Tarasik of Shop Owner Coach about how to find your shop’s purple cow.
Talking Points
What is a Purple Cow?Fitting in is failing, its a crowded marketplace, so not standing out equals being invisibleUsing your purple cow to attract + retain customersUsing your purple cow to attract + retain techniciansExamples of some famous purple cows
How To Get In Touch With Vic Tarasik
Email - vic@shopownercoach.com
Website - Shop Owner Coach
How To Get In Touch With Shop Marketing Pros
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com 
Facebook - facebook.com/shopmarketingpros 
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros 
Questions/Ideas - podcast@shopmarketingpros.com 

Lagniappe (Books, Links, Other Podcasts, etc)
Purple Cow by Seth Godin
Meta Description - Getting people to notice and talk about your shop is a goal of every shop owner.  Join us and Vic Tarasik as we talk about Seth Godin’s book, “Purple Cow”
Thanks to our partner RepairPal. Visit the Web HEREHow to Connect With Kim and Brian
Email: info@shopmarketingpros.com 
Shop Marketing Pros Website HERE
Meet us at the many industry events throughout the year.