Looking to 'Fine Tune' your business, your team or yourself? Corby Fine offers innovative ideas, opinions and examples to address all kinds of different challenges, while identifying opportunities to help you innovate and succeed using his two decades of experience. You will hear and learn from the best interviews, case studies and ideas in marketing, digital transformation, analytics and leadership.
EP38 - The Digitization of Sports with Christina Litz
There is no question that digital technology is impacting all verticals and businesses, affecting both the customer experience and how organizations make money. The sports industry in particular, is undergoing rapid change and unlocking all kinds of opportunities for growth and new business models.
Joining me in this episode is Christina Litz, the Chief Brand & Commercial Officer at True North Sports and Entertainment who are the owners and operators of the Winnipeg Jets (NHL), Manitoba Moose (AHL), the Canada Life Centre, Bell MTS Iceplex and other venues. A lawyer by background, Christina has been at the front of digital transformation for brands including Corus, Rogers, Telus, The CFL and Woodbine Entertainment Group.
Listen in as Christina and I discuss;
How has digital sports transformation been affecting consumers and fans?What makes a sports fan in the new world of digital engagement?New revenue streams and business models including sports data: real-time stats and numbers.Is data the core element of future monetization?Are sports gambling and the betting ecosystem the future?
EP37 - Building the World's Most Loved Payments Company with Nic Beique
According to Nic Beique, the payments space is generally boring, but his goal is to build a payments company that is loved by his customers and that can be the heartbeat of their customers success. Nic tells me that it would be enough of a differentiating point for Helcim to have built the brand that they have already built, one based on processing billions in payments per year with a human touch. But in an industry notorious for bad practices, he's going even further.
Nic Beique is the Founder and Chief Executive Officer of Helcim, a payments company that makes it faster, easier, and more affordable for businesses to get paid. Helcim is a payments company who believes in giving small businesses every possible edge to thrive and enrich their communities, delivering an easy, smart, and affordable payment experience with a human touch. They serve thousands of businesses in Canada and the US across 800 different industries, processing billions in payments each year.
In our chat, Nic discusses how the legacy players in the payments space have enjoyed their monopolies and it is the new entrants and fintechs forcing a customer service first approach to the industry. "A lot of companies see their customer service as a place for bottom of the barrel employees, and it's like, no, no, they are the touch point for our customers, they have the single most impact to our brand. We need to treat them very differently."
We also discuss how the data at the core of the payments industry can paint of picture of the health of the economy. Through their platform they are seeing a huge shift to omni-channel commerce, not just online transactions. And on the technology side we discuss how anyone entering the payment space has to have a huge technology stack with a focus on uptime, security, and simply getting payments right.
The point is, being successful in the payments space is really, really hard.
EP36 - Homeownership as a Service with Daniel Dubois
When Daniel Dubois did the research, he realized that it takes an average of 27 years for the typical first-time Canadian urban home buyer just to save up for the recommended 20% down payment. That's when he and his co-founder decided to do something about it. They launched Key, a patent-pending two sided marketplace with a co-ownership model allowing people to move in and start building home equity, without being locked into a mortgage. Oh, it only takes $15,000 to start.
Growing up in Vancouver his entire life Daniel knew how unaffordable real estate could be. He saw it first hand living in a co-op in False Creek and his parents would often talk about a woulda, coulda, shoulda situation of getting into the market. It hasn't gotten any easier. Young people are stuck on the proverbial rental treadmill where their income isn't going up at the same rates as housing prices and they're locked out of being able to build wealth with home ownership.
As Daniel discussed with me, Key sets out to offer a new option, a model where someone can have most of the benefits of owning, but with the freedoms and flexibilities of renting. They call it "homeownership as a service". It's a new form of home ownership where one can consume real estate incrementally. If a condo is worth $600,000 in downtown Toronto, one can become a co-owner with just $15,000 down and every month in their app, choose to purchase more of the home. After three years the buyer has the option to purchase 100% of it. So anyone can own a home years sooner, continue to build equity, have the freedoms of renting, and after three years have the option to purchase it. Oh, and at any time, the purchaser can give a couple of months notice and leave and buy a house somewhere else, or move to a new city for a job opportunity. Total flexibility.
EP35 - The Future is Bright on Pinterest with Erin Elofson
Pinterest is not really social media in the traditional sense, it's more personal media. As the "ultimate discovery platform", Pinterest is just in its very nature, a place where people feel hopeful when they are thinking about the future. As Erin Elofson describes in our discussion, "when using Pinterest you're fundamentally happy, reflecting on the past is a harder emotional process, and that's what happens often in social media, you're sort of being compared to others. Kids for example are probably thinking, why wasn't I invited to that party?" That's not what happens on Pinterest.
As people start planning for milestones in their lives using Pinterest, not only does the platform get early indications, but that offers signals to advertisers of things like wedding planning, moving homes or even having a baby. All happy and future based events. Listen in as Erin and I discuss the business and consumer use of Pinterest. By the way, did you know that nine out of the ten people who use Pinterest to plan their happy future come with commercial intent? Often they don't know what brand or product they need to get there. What an opportunity for advertisers.
Given Pinterest in focused on the future, they have also become experts in predicting trends. They call their annual insights on trends 'Pinterest Predicts'. Simply put it's Pinterest's way of saying what's going to happen, and 80% of the trends they reveal in the annual Pinterest Predicts report are correct.
The future is happy and Pinterest is helping their 400 million users get there!
EP34 - Building Live Learning Empires with Candice Faktor
Candice Faktor is on a mission to help creators make a living teaching what they love by re- imagining the future of learning through her platform, Disco. She believes the future is learning live together and Disco's vision for learning leaves the industrial age behind and looks to a world of lifelong learning, that's live, with peers, led by trusted creators and accessible from anywhere.
Prior to Disco, Candice has held various positions including Global GM and Head of Business at Wattpad, one of the world’s largest storytelling communities, which sold for US$660MM. Her love of learning led her to create cohort based courses years ago and the Gamechanger.co learning community both of which inspired her to create Disco.
Listen in as Candice and I discuss learning 1.0 which was all about content and the ability to share it, mostly through prerecorded platforms, digitally or in written form, and how we are moving into the era of learning 2.0, which is all about experiences. The ability to actually facilitate experiences along with others, and that is really hard to make happen without synchronous video. So along comes Disco.
As Candice says, "Disco is next level, just watch what is able to happen when you create the space and a container for learning to occur."
EP33 - Build and Grow Your Content Business with Brett Chang
Ever hear of The Peak? Well if you haven't it's time to change that. The Peak is a daily newsletter covering the latest Canadian and global business, finance and tech news in a fun and informative daily email. Over 42,000 Canadians start their day with this email and I am one of them!
Brett Chang is co-founder of The Peak, starting the business after a number of roles including working at Uber. As Brett explains in our discussion, The Peak is designed for the modern Canadian business leader. Mostly urban young professionals between the ages of 25 to 35 working at big companies like Shopify, Uber and Deloitte, across a range of different disciplines from marketing, to finance, to operations, and they're fairly senior in their roles. The goal of The Peak is to work backwards when preparing content, thinking what do our readers want to know that will help them through their day?
How have they been so successful? Well, as Brett explains there are peaks and valleys in terms of growth in any business. Listen in as he explains tips on growing your digital customer base including how to get success from LinkedIn, really compelling content and the effective use of giveaways, especially when partnered with different businesses focused on the same target audience.
Oh and monetization? Yeah Brett has some incredible advice on that one too! Don't miss this tactical and educational discussion (and it's less than a 20 minute commitment).
Don't forget to sign up for yourself: http://readthepeak.com?rcode=Aa8-_uGdnHE