7 episodes

The Fintech Marketing Strategy Hour podcast is your go-to source for digital marketing, media and content for financial technology businesses specifically. From performance driving tactics to macro level mega moves, this audio experience speaks your language and serves to help you through the complexities you face (at lightning-speed pace) as a fintech marketer. Whether you’re into digital payments, crypto, alt lending, venture capital or private equity (VC/PE), banking software, or simply want to learn more about marketing for blockchain, NFTs or Web 3 – this is the fintech podcast for you. Looking to acquire a business, get acquired, or even IPO? The Fintech Marketing Strategy Hour podcast teaches marketing strategies that not only help increase market share but also set you up for valuation. Featured guests are all real-time subject matter experts, spanning across demand gen, lead gen, paid search & social, SEO, creative, technology, digital solutions and many more fields in performance marketing. Tune in to learn how to turn your complex challenges into transacting customers.Tune in today to start generating effective ideas for your role in fintech marketing!Learn about the podcast hosts at yourcrue.com.

Fintech Marketing Strategy Hour: The Performance Marketing Podcast for Fintech Brands Crue: Fintech Marketing by Envisionit

    • Business
    • 5.0 • 2 Ratings

The Fintech Marketing Strategy Hour podcast is your go-to source for digital marketing, media and content for financial technology businesses specifically. From performance driving tactics to macro level mega moves, this audio experience speaks your language and serves to help you through the complexities you face (at lightning-speed pace) as a fintech marketer. Whether you’re into digital payments, crypto, alt lending, venture capital or private equity (VC/PE), banking software, or simply want to learn more about marketing for blockchain, NFTs or Web 3 – this is the fintech podcast for you. Looking to acquire a business, get acquired, or even IPO? The Fintech Marketing Strategy Hour podcast teaches marketing strategies that not only help increase market share but also set you up for valuation. Featured guests are all real-time subject matter experts, spanning across demand gen, lead gen, paid search & social, SEO, creative, technology, digital solutions and many more fields in performance marketing. Tune in to learn how to turn your complex challenges into transacting customers.Tune in today to start generating effective ideas for your role in fintech marketing!Learn about the podcast hosts at yourcrue.com.

    Creating Systems to Fail with Confidence, with TripActions VP of Marketing Doug Pullman

    Creating Systems to Fail with Confidence, with TripActions VP of Marketing Doug Pullman

    When there’s a need for speed, you’ve got to fail fast. And in an industry like fintech where speed is required to win, you also need to fail smart. VP of Marketing at TripActions Doug Pullman teaches us how. 

    The fintech TripActions is a travel & expense management company. TripActions helps companies save money traveling. Not only can you book travel through their platform, but you can also take advantage of their dynamic policy AI.
     
    Doug talks us through why it's so important to fail fast in fintech, but even more critical HOW to make mistakes with confidence by strategically planning for them - both financially and culturally. 
     
    There are so many tip tricks and trends in marketing, but nothing’s more important than learning from other marketers' success and mistakes. You're not going to want to miss this knowledge share episode.

    TripActions: https://tripactions.com/
    Doug Pullman: https://www.linkedin.com/in/dougpullman/

    Connect with Crue:
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    Who's Crue:
    Crue: Fintech Marketing by Envisionit is a performance marketing agency for fintech brands. Our dedicated unique abilities team helps fintechs turn complex challenges into transacting customers. With 11 years of success driving growth for fintech businesses, Crue understands the speed of the industry, and the complexities its marketers face. We speak the language so you don’t waste time.

    Connect with Crue at yourcrue.com.

    • 27 min
    Top 3 Fintech Marketing Challenges, and How to Counter Them

    Top 3 Fintech Marketing Challenges, and How to Counter Them

    Marketing for a fintech can be challenging. But there are distinct growth opportunities in each challenge.

    Just when you think basic customer acquisition will solve all of your growth problems, or that the only way to stand out in a sea of competitors is putting all your media dollars in one attention grabbing basket - that's where very strategic, internally AND externally aligned fintech marketing becomes critical. And it starts with clearly defining your biggest roadblocks and your biggest strengths. 

    Today we’re talking to the director of digital solutions for Crue, Brian Ryback. Brian not only takes us through 3 of the biggest challenges in marketing for fintech solutions today, but he also gives us very specific actions to take if you’re neck deep in your feelings with these obstacles.

    Download the Ultimate Mindset Marketing Scorecard: https://bit.ly/mindsetscorecard
    It upgrades your persona criteria beyond basic psychographics and connects you with your ideal customer match faster. Use it to highlight past-success proof, narrow down your addressable audience, and effectively prioritize your marketing efforts. More Mindset Marketing Education:
    Podcast Episode: Maximize Your Fintech Marketing Investment with a Customer Mindset StrategyBlog Article: How to Use Customer Mindset to Maximize Your Fintech Marketing Investment 
    Going to the LendIt Fintech Conference May 25-26? Meet up with Brian and talk fintech media & marketing strategy over a drink! You can reach him here: brian.ryback@yourcrue.com


     Connect with Crue:
    Twitter
    LinkedIn
    YouTube
    Facebook
    Instagram

    Who's Crue:
    Crue: Fintech Marketing by Envisionit is a performance marketing agency for fintech brands. Our dedicated unique abilities team helps fintechs turn complex challenges into transacting customers. With 11 years of success driving growth for fintech businesses, Crue understands the speed of the industry, and the complexities its marketers face. We speak the language so you don’t waste time.

    Connect with Crue at yourcrue.com.

    • 35 min
    Fintech Marketing Goals: 4-Step Framework to Define, Adjust and Achieve Them

    Fintech Marketing Goals: 4-Step Framework to Define, Adjust and Achieve Them

    4. Fintech can be unpredictable. But your goals shouldn’t be. Just when you think your industry moves too fast or that there’s too much pressure on marketing to meet the demands of sales or even the board – that’s where intelligent goal planning becomes critical. And it starts with aligning your desired outcomes to your fintech marketing plan.
    CEO of fintech marketing agency Crue, Todd Brook, takes us through a 4-step framework for defining, adjusting and achieving your fintech marketing goals. If you want to succeed in marketing a payments platform, digital bank, crypto business or venture capital, you need to map out the four components Todd takes us through today.

    FREE RESOURCE:
    To help you, we have a free resource called the Fintech Marketing Goal Planning Template. It serves as a guiding compass to your annual fintech marketing plan. Use this template to help you stop drowning in marketing activities and start connecting your outputs to revenue.

    Download Your Fintech Marketing Goal Planning Template Here

    Connect with Crue:
    Twitter
    LinkedIn
    YouTube
    Facebook
    Instagram

    Who's Crue:
    Crue: Fintech Marketing by Envisionit is a performance marketing agency for fintech brands. Our dedicated unique abilities team helps fintechs turn complex challenges into transacting customers. With 11 years of success driving growth for fintech businesses, Crue understands the speed of the industry, and the complexities its marketers face. We speak the language so you don’t waste time.

    Connect with Crue at yourcrue.com.

    • 34 min
    Demand Generation for Fintech, with VP of Demand Gen Megan Porter

    Demand Generation for Fintech, with VP of Demand Gen Megan Porter

    3.  In this week's episode of the Fintech Marketing Strategy Hour podcast, we speak with VP of Demand Gen and Lead Gen Megan Porter to dig into:
    What Demand Gen in fintech is notWhy there's not widespread alignment on itHow to overcome early stage challenges with it
    Be sure to grab the full insights in her article: Demand Gen: What it is and what it isn't

    Grab more helpful fintech marketing content on our social channels:
    Twitter
    LinkedIn
    YouTube
    Facebook
    Instagram


    Crue: Fintech Marketing by Envisionit is a performance marketing agency for fintech brands. Our dedicated unique abilities team helps fintechs turn complex challenges into transacting customers. With 11 years of success driving growth for fintech businesses, Crue understands the speed of the industry, and the complexities its marketers face. We speak the language so you don’t waste time.

    Connect with Crue at yourcrue.com.

    • 48 min
    Maximize Your Fintech Marketing Investment with a Customer Mindset Strategy

    Maximize Your Fintech Marketing Investment with a Customer Mindset Strategy

    2.  In this episode of the Fintech Marketing Strategy Hour, you’ll learn how to implement a next level approach to attracting your most valuable customers. A strategy called Mindset Marketing.

    Go beyond basic psychographics using past-success proof to narrow down your addressable audience and prioritize your marketing efforts, so you can ultimately connect with your ideal customer match in a shorter amount of time.

    Download the Ultimate Mindset Marketing Scorecard: https://bit.ly/mindsetscorecard
    It upgrades your persona criteria beyond basic psychographics and connects you with your ideal customer match faster. Use it to highlight past-success proof, narrow down your addressable audience, and effectively prioritize your marketing efforts. Follow along with our article How to Use Customer Mindset to Maximize Your Fintech Marketing Investment.
     
    Today we welcome back to the show the following fintech marketing experts:
    Megan Porter, VP of Demand Gen at Crue Fintech MarketingTodd Brook: CEO & Founder of Envisionit and newly launched fintech division Crue Katie Hardy: Director of Marketing for Envisionit and Crue 
    We hope you enjoy this thought provoking conversation!

    Snag more helpful content on our social channels:
    Twitter
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    Facebook
    Instagram

    • 25 min
    Fintech Buyer Personas: Mistakes to Avoid

    Fintech Buyer Personas: Mistakes to Avoid

    1. Smart b2b fintech marketing starts with building detailed buyer personas and Ideal Customer Profiles (ICPs).

    Megan Porter, VP of Demand Gen at Crue Fintech Marketing, joins us to talk through the most effective way to activate upon this work.

    Learn the 6 mistakes to avoid when building fintech buyer personas.
    And if you want even more intel around how to build better buyer personas, dig into the article here. It includes the Ultimate Fintech Buyer Persona Template so you can start defining your ICPs ASAP.

    And now, on with the show.

    The Fintech Marketing Strategy Hour is served up by your crew at Crue. Visit yourcrue.com to learn how Team Crue can help you.

    Snag more helpful content on our social channels!
    Twitter
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    Facebook
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    • 33 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Zaddddddyyyyyyyyy ,

Insightful

Great addition to my industry knowledge vault.

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