Fintech Marketing Strategy Hour: The Performance Marketing Podcast for Fintech Brands Crue: Fintech Marketing by Envisionit

4. Fintech can be unpredictable. But your goals shouldn’t be. Just when you think your industry moves too fast or that there’s too much pressure on marketing to meet the demands of sales or even the board – that’s where intelligent goal planning becomes critical. And it starts with aligning your desired outcomes to your fintech marketing plan.
CEO of fintech marketing agency Crue, Todd Brook, takes us through a 4-step framework for defining, adjusting and achieving your fintech marketing goals. If you want to succeed in marketing a payments platform, digital bank, crypto business or venture capital, you need to map out the four components Todd takes us through today.

FREE RESOURCE:
To help you, we have a free resource called the Fintech Marketing Goal Planning Template. It serves as a guiding compass to your annual fintech marketing plan. Use this template to help you stop drowning in marketing activities and start connecting your outputs to revenue.

Download Your Fintech Marketing Goal Planning Template Here

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Who's Crue:
Crue: Fintech Marketing by Envisionit is a performance marketing agency for fintech brands. Our dedicated unique abilities team helps fintechs turn complex challenges into transacting customers. With 11 years of success driving growth for fintech businesses, Crue understands the speed of the industry, and the complexities its marketers face. We speak the language so you don’t waste time.

Connect with Crue at yourcrue.com.

3.  In this episode, we speak with VP of Demand Gen and Lead Gen Megan Porter to dig into:
What Demand Gen is notWhy there's not widespread alignment on itHow to overcome early stage challenges with it
Be sure to grab the full insights in her article: Demand Gen: What it is and what it isn't

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Crue: Fintech Marketing by Envisionit is a performance marketing agency for fintech brands. Our dedicated unique abilities team helps fintechs turn complex challenges into transacting customers. With 11 years of success driving growth for fintech businesses, Crue understands the speed of the industry, and the complexities its marketers face. We speak the language so you don’t waste time.

Connect with Crue at yourcrue.com.

2.  In this episode of the Fintech Marketing Strategy Hour, you’ll learn how to implement a next level approach to attracting your most valuable customers. A strategy called Mindset Marketing.

Go beyond basic psychographics using past-success proof to narrow down your addressable audience and prioritize your marketing efforts, so you can ultimately connect with your ideal customer match in a shorter amount of time.

Download the Ultimate Mindset Marketing Scorecard: https://bit.ly/mindsetscorecard
It upgrades your persona criteria beyond basic psychographics and connects you with your ideal customer match faster. Use it to highlight past-success proof, narrow down your addressable audience, and effectively prioritize your marketing efforts. Follow along with our article How to Use Customer Mindset to Maximize Your Fintech Marketing Investment.
 
Today we welcome back to the show the following fintech marketing experts:
Megan Porter, VP of Demand Gen at Crue Fintech MarketingTodd Brook: CEO & Founder of Envisionit and newly launched fintech division Crue Katie Hardy: Director of Marketing for Envisionit and Crue 
We hope you enjoy this thought provoking conversation!

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1. Smart b2b fintech marketing starts with building detailed buyer personas and Ideal Customer Profiles (ICPs).

Megan Porter, VP of Demand Gen at Crue Fintech Marketing, joins us to talk through the most effective way to activate upon this work.

Learn the 6 mistakes to avoid when building fintech buyer personas.
And if you want even more intel around how to build better buyer personas, dig into the article here. It includes the Ultimate Fintech Buyer Persona Template so you can start defining your ICPs ASAP.

And now, on with the show.

The Fintech Marketing Strategy Hour is served up by your crew at Crue. Visit yourcrue.com to learn how Team Crue can help you.

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0.  Welcome to the Fintech Marketing Strategy Hour – your go-to hub for a powerful mix of insightful strategies and practical channel moves -- all around digital marketing, media and content for FINTECH organizations specifically. 
Featured guests are all real-time subject matter experts, spanning across demand gen, paid search & social, SEO, creative, and many more fields in performance marketing. Tune in to learn how to turn your complex challenges into transacting customers. 
In this pilot episode, we welcome:
Todd Brook: CEO & Founder of Envisionit and newly launched fintech division Crue Jason Goldberg: Chief Solutions Officer at Envisionit and CrueKatie Hardy: Director of Marketing for Envisionit and Crue 
You'll get a backstage pass seeing how & why Crue is launching at this pivotal time in history, and the rundown for what to expect on the podcast.  
Once you finish listening to this intro, be sure to listen to the next few episodes we have up & running live so you can start taking action in your role as a fintech marketer today.

The Fintech Marketing Strategy Hour is served up by your crew at Crue. Visit yourcrue.com to learn how Team Crue can help you.

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