5 episodes

The Fintech Marketing Strategy Hour podcast is your go-to source for digital marketing, media and content for financial technology businesses specifically. From performance driving tactics to macro level mega moves, this audio experience speaks your language and serves to help you through the complexities you face (at lightning-speed pace) as a fintech marketer. Whether you’re into digital payments, crypto, alt lending, venture capital or private equity (VC/PE), banking software, or simply want to learn more about marketing for blockchain, NFTs or Web 3 – this is the fintech podcast for you. Looking to acquire a business, get acquired, or even IPO? The Fintech Marketing Strategy Hour podcast teaches marketing strategies that not only help increase market share but also set you up for valuation. Featured guests are all real-time subject matter experts, spanning across demand gen, lead gen, paid search & social, SEO, creative, technology, digital solutions and many more fields in performance marketing. Tune in to learn how to turn your complex challenges into transacting customers.Tune in today to start generating effective ideas for your role in fintech marketing!Learn about the podcast hosts at yourcrue.com.

Fintech Marketing Strategy Hour: The Performance Marketing Podcast for Fintech Brands Crue: Fintech Marketing by Envisionit

    • Business
    • 5.0 • 1 Rating

The Fintech Marketing Strategy Hour podcast is your go-to source for digital marketing, media and content for financial technology businesses specifically. From performance driving tactics to macro level mega moves, this audio experience speaks your language and serves to help you through the complexities you face (at lightning-speed pace) as a fintech marketer. Whether you’re into digital payments, crypto, alt lending, venture capital or private equity (VC/PE), banking software, or simply want to learn more about marketing for blockchain, NFTs or Web 3 – this is the fintech podcast for you. Looking to acquire a business, get acquired, or even IPO? The Fintech Marketing Strategy Hour podcast teaches marketing strategies that not only help increase market share but also set you up for valuation. Featured guests are all real-time subject matter experts, spanning across demand gen, lead gen, paid search & social, SEO, creative, technology, digital solutions and many more fields in performance marketing. Tune in to learn how to turn your complex challenges into transacting customers.Tune in today to start generating effective ideas for your role in fintech marketing!Learn about the podcast hosts at yourcrue.com.

    Fintech Marketing Goals: 4-Step Framework to Define, Adjust and Achieve Them

    Fintech Marketing Goals: 4-Step Framework to Define, Adjust and Achieve Them

    4. Fintech can be unpredictable. But your goals shouldn’t be. Just when you think your industry moves too fast or that there’s too much pressure on marketing to meet the demands of sales or even the board – that’s where intelligent goal planning becomes critical. And it starts with aligning your desired outcomes to your fintech marketing plan.
    CEO of fintech marketing agency Crue, Todd Brook, takes us through a 4-step framework for defining, adjusting and achieving your fintech marketing goals. If you want to succeed in marketing a payments platform, digital bank, crypto business or venture capital, you need to map out the four components Todd takes us through today.

    FREE RESOURCE:
    To help you, we have a free resource called the Fintech Marketing Goal Planning Template. It serves as a guiding compass to your annual fintech marketing plan. Use this template to help you stop drowning in marketing activities and start connecting your outputs to revenue.

    Download Your Fintech Marketing Goal Planning Template Here

    Connect with Crue:
    Twitter
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    Facebook
    Instagram

    Who's Crue:
    Crue: Fintech Marketing by Envisionit is a performance marketing agency for fintech brands. Our dedicated unique abilities team helps fintechs turn complex challenges into transacting customers. With 11 years of success driving growth for fintech businesses, Crue understands the speed of the industry, and the complexities its marketers face. We speak the language so you don’t waste time.

    Connect with Crue at yourcrue.com.

    • 34 min
    Demand Generation Must Be More Than A Side Project

    Demand Generation Must Be More Than A Side Project

    3.  In this episode, we speak with VP of Demand Gen and Lead Gen Megan Porter to dig into:
    What Demand Gen is notWhy there's not widespread alignment on itHow to overcome early stage challenges with it
    Be sure to grab the full insights in her article: Demand Gen: What it is and what it isn't

    Grab more helpful fintech marketing content on our social channels:
    Twitter
    LinkedIn
    YouTube
    Facebook
    Instagram


    Crue: Fintech Marketing by Envisionit is a performance marketing agency for fintech brands. Our dedicated unique abilities team helps fintechs turn complex challenges into transacting customers. With 11 years of success driving growth for fintech businesses, Crue understands the speed of the industry, and the complexities its marketers face. We speak the language so you don’t waste time.

    Connect with Crue at yourcrue.com.

    • 48 min
    Maximize Your Fintech Marketing Investment with a Customer Mindset Strategy

    Maximize Your Fintech Marketing Investment with a Customer Mindset Strategy

    2.  In this episode of the Fintech Marketing Strategy Hour, you’ll learn how to implement a next level approach to attracting your most valuable customers. A strategy called Mindset Marketing.

    Go beyond basic psychographics using past-success proof to narrow down your addressable audience and prioritize your marketing efforts, so you can ultimately connect with your ideal customer match in a shorter amount of time.

    Download the Ultimate Mindset Marketing Scorecard: https://bit.ly/mindsetscorecard
    It upgrades your persona criteria beyond basic psychographics and connects you with your ideal customer match faster. Use it to highlight past-success proof, narrow down your addressable audience, and effectively prioritize your marketing efforts. Follow along with our article How to Use Customer Mindset to Maximize Your Fintech Marketing Investment.
     
    Today we welcome back to the show the following fintech marketing experts:
    Megan Porter, VP of Demand Gen at Crue Fintech MarketingTodd Brook: CEO & Founder of Envisionit and newly launched fintech division Crue Katie Hardy: Director of Marketing for Envisionit and Crue 
    We hope you enjoy this thought provoking conversation!

    Snag more helpful content on our social channels:
    Twitter
    LinkedIn
    YouTube
    Facebook
    Instagram

    • 25 min
    Fintech Buyer Personas: Mistakes to Avoid

    Fintech Buyer Personas: Mistakes to Avoid

    1. Smart b2b fintech marketing starts with building detailed buyer personas and Ideal Customer Profiles (ICPs).

    Megan Porter, VP of Demand Gen at Crue Fintech Marketing, joins us to talk through the most effective way to activate upon this work.

    Learn the 6 mistakes to avoid when building fintech buyer personas.
    And if you want even more intel around how to build better buyer personas, dig into the article here. It includes the Ultimate Fintech Buyer Persona Template so you can start defining your ICPs ASAP.

    And now, on with the show.

    The Fintech Marketing Strategy Hour is served up by your crew at Crue. Visit yourcrue.com to learn how Team Crue can help you.

    Snag more helpful content on our social channels!
    Twitter
    LinkedIn
    YouTube
    Facebook
    Instagram

    • 33 min
    Welcome to the Fintech Marketing Strategy Hour

    Welcome to the Fintech Marketing Strategy Hour

    0.  Welcome to the Fintech Marketing Strategy Hour – your go-to hub for a powerful mix of insightful strategies and practical channel moves -- all around digital marketing, media and content for FINTECH organizations specifically. 
    Featured guests are all real-time subject matter experts, spanning across demand gen, paid search & social, SEO, creative, and many more fields in performance marketing. Tune in to learn how to turn your complex challenges into transacting customers. 
    In this pilot episode, we welcome:
    Todd Brook: CEO & Founder of Envisionit and newly launched fintech division Crue Jason Goldberg: Chief Solutions Officer at Envisionit and CrueKatie Hardy: Director of Marketing for Envisionit and Crue 
    You'll get a backstage pass seeing how & why Crue is launching at this pivotal time in history, and the rundown for what to expect on the podcast.  
    Once you finish listening to this intro, be sure to listen to the next few episodes we have up & running live so you can start taking action in your role as a fintech marketer today.

    The Fintech Marketing Strategy Hour is served up by your crew at Crue. Visit yourcrue.com to learn how Team Crue can help you.

    Snag more helpful content on our social channels!
    Twitter
    LinkedIn
    YouTube
    Facebook
    Instagram

    • 25 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Zaddddddyyyyyyyyy ,

Insightful

Great addition to my industry knowledge vault.

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