Fintech & Payments in B2B Distribution - Interview with Bar Geron, Co-Founder & CEO at Balance Winner Take All

Alex Moazed speaks with Bar Geron, founder of Balance, a fintech company that focuses on digitizing B2B e-commerce payments by developing one-click checkout payment tools.



Balance was co-founded by Bar Geron and Yoni Shuster, who were former employees of PayPal, the company helps B2B e-commerce merchants and marketplaces to get paid instantly, process any payment method, and offer flexible terms. Balance has raised $87 million in total funding, including a recent $56 million Series B funding round led by Forerunner. The company works with hundreds of merchants and dozens of B2B marketplaces, targeting legacy industries not as digitally savvy in payments, including lumber, chemicals, steel, retail, and food. The checkout space is reflective of a new stage of the economy, where Balance is taking the next step in eCommerce for the entire supply chain, offering self-serve transactions in ways that were only previously available in B2C channels.

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