56 min
FIR Interview: Phil Gomes on Blockchain and the Marketing Value of Digital Permanence FIR Interviews
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In this FIR Interview, host Shel Holtz talks with Edelman's Phil Gomes, senior vice president of U.S. B2B Digital, about his new blockchain white paper, published by the American Association of Advertising Agencies. that makes the case for marketers and communicators to add blockchain technology to the list of technologies they must understand. some of the startups whose work could change communication processes and content, as well as other dimensions of blockchain that will soon be part of communication workflows.
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The post FIR Interview: Phil Gomes on Blockchain and the Marketing Value of Digital Permanence appeared first on FIR Podcast Network.
In this FIR Interview, host Shel Holtz talks with Edelman's Phil Gomes, senior vice president of U.S. B2B Digital, about his new blockchain white paper, published by the American Association of Advertising Agencies. that makes the case for marketers and communicators to add blockchain technology to the list of technologies they must understand. some of the startups whose work could change communication processes and content, as well as other dimensions of blockchain that will soon be part of communication workflows.
Continue Reading →
The post FIR Interview: Phil Gomes on Blockchain and the Marketing Value of Digital Permanence appeared first on FIR Podcast Network.
56 min