First Class Founders Yong-Soo Chung

E22: Emails. They seem so old-school, right? You have to first write who you are sending them to. Then you write why you're sending them. Then you write what it is all about… So boring! And yet, as of November 2021, Substack had over a million paying subscribers and the top 10 authors on Substack collectively make $20 million per year. If that alone doesn't change your perception of regular ol' email as a powerful business on its own, maybe you should stop right here. Still here? Good. Because I'm devoting the rest of the episode to telling you how you can launch a successful newsletter.
***
TOPICS:

Growing Business of Newsletters (1:00)

Who Should Have a Newsletter? (1:53)

How Many Subscribers Should You Have Before Launch? (2:38)

How to Choose Newsletter Topics (3:06)

How To Get Your First Subscribers (3:55)

Building in Public (5:46)

Newsletter as a Start Up (9:03)

3 Questions to Ask Yourself (9:25)

Content is Everything (10:45)

Content + Distribution = Growth (14:18)

Pass the 'Regret Test' (17:27)

Ask Me Anything (17:54)

***
LINKS:

Sign up for Beehiiv
Episode 13 - Rag to Riches: How I Built a Successful Business from Scratch
Episode 14 - I / We / They Framework: 3 Simple Steps to Growing Your Business
Pedi-Derm Bum Paste
***
DESCRIPTION:
Learn the best growth tactics for founders & creators one week at a time. Hosted by serial entrepreneur Yong-Soo Chung. Listen & follow!

***
🔗 FOLLOW / REVIEW:
→ Follow
💜 Leave 5-star review

***
🔗 JOIN MEMBERSHIP:
🔓 FCF Membership

***
🔗 CONNECT WITH YONG-SOO:
🐦 Twitter
👥 LinkedIn
📬 Newsletter

***
ABOUT YONG-SOO:
Yong-Soo bootstrapped his business to near 8-figures over the past 7+ years. Now, he's on a mission to help founders & creators grow their business one week at a time. Join us!

***
Our Portfolio Companies:
UrbanEDC.com
GrowthJet.com
SpottedByHumphrey.com

E21: Having an audience doesn't necessarily translate into building your business. So how do you find your audience, then nurture them into paying customers? What about enhancing your offers to your existing customers to increase customer lifetime value? Today, we're talking about your your discovery engine, your trust engine, and last but not least, your offer value ladder: what it is, why it's so important, and how you can segment your customers with offers they simply can't refuse.

By the end of this episode, you'll have a much better understanding of how to attract, nurture, and increase the lifetime value of your customers.

***
TOPICS:
Your First Steps After Launching Your Business (1:13)

What is a Discovery Engine? (2:38)

Examples of Discovery Engines (3:10)

What Is a Trust Engine? (6:48)

Lesson Learned: Getting Banned on Facebook (8:20)

Why You Need to Get Your Audience Off Social Media (9:07)

Example: Urban EDC's Trust Engine (11:06)

Alternative Trust Engines: Webinars & Trade Shows (12:44)

Build Trust, Familiarity, and Authority (13:51)

Creating Your Value Ladder (14:12)

Ask Me Anything (18:36)

***
LINKS:

Episode 12 - How to Find, Nurture, and Grow Your Audience in 2023
***
DESCRIPTION:
Learn the best growth tactics for founders & creators one week at a time. Hosted by serial entrepreneur Yong-Soo Chung. Listen & follow!

***
🔗 FOLLOW / REVIEW:
→ Follow
💜 Leave 5-star review

***
🔗 JOIN MEMBERSHIP:
🔓 FCF Membership

***
🔗 CONNECT WITH YONG-SOO:
🐦 Twitter
👥 LinkedIn
📬 Newsletter

***
ABOUT YONG-SOO:
Yong-Soo bootstrapped his business to near 8-figures over the past 7+ years. Now, he's on a mission to help founders & creators grow their business one week at a time. Join us!

***
Our Portfolio Companies:
UrbanEDC.com
GrowthJet.com
SpottedByHumphrey.com

E20: In this episode, I talk to Jim James of the UnNoticed Entrepreneur Podcast about the struggles I had during the early days of launching my first business, Urban EDC. I also discuss a mini framework for those who are just starting out that will help you grow right off the bat. Lastly, I share with you the one thing every business needs to increase loyalty with your customer base and succeed over the long haul.

And of course, we end this episode with another question from our community about how to drive traffic effectively to a new brand's website to generate sales. My answer is probably not what you expect. Stay tuned until the end to find out!

***
TOPICS:

How I Built An Audience (2:22)

Why Your Audience Are NOT Your Customers (4:11)

Why You Should Never Launch with Friends & Family (4:52)

Building Accountability Through Feedback Loops (6:49)

Strategies for Launching Your Brand (8:17)

Building Your Product Through Your Community (10:59)

How to Promote Your Brand in the Beginning (13:03)

Why B2B Marketing Is Different Than B2C (14:33)

Why Feedback Is Critical For Your Business (16:45)

Ask Me Anything (19:31)

***
LINKS:

The UnNoticed Entrepreneur Podcast
***
DESCRIPTION:
Learn the best growth tactics for founders & creators one week at a time. Hosted by serial entrepreneur Yong-Soo Chung. Listen & follow!

***
🔗 FOLLOW / REVIEW:
→ Follow
💜 Leave 5-star review

***
🔗 JOIN MEMBERSHIP:
🔓 FCF Membership

***
🔗 CONNECT WITH YONG-SOO:
🐦 Twitter
👥 LinkedIn
📬 Newsletter

***
ABOUT YONG-SOO:
Yong-Soo bootstrapped his business to near 8-figures over the past 7+ years. Now, he's on a mission to help founders & creators grow their business one week at a time. Join us!

***
Our Portfolio Companies:
UrbanEDC.com
GrowthJet.com
SpottedByHumphrey.com

E19: Kevon Cheung is the author of Find Joy in Chaos: How to Build Your Twitter Presence So Connections and Opportunities Come Find You. He's widely recognized as a thought leader in finding your voice and making meaningful connections online. Kevon has a unique framework called the PIERS framework, which he uses as a personal identity guideline for developing his online persona. He'll break down this framework which will explain why he uses a broccoli emoji as part of his online identity.

***
TOPICS:

Why Build An Audience? (1:40)

How to Survive the Early Days of Building an Audience (4:13)

Why Your Circle of Friends Evolves Over Time (6:15)

How to Develop an Authentic Voice (8:34)

Framework For Developing an Online Identity (11:04)

Secrets to Building Meaningful Relationships Online (18:39)

Benefits of Building in Public (21:26)

Ask Me Anything (25:48)

***
LINKS:

Kevon's Book: Find Joy in Chaos
Follow Kevon on Twitter
Build in Public Mastery
***
DESCRIPTION:
Learn the best growth tactics for founders & creators one week at a time. Hosted by serial entrepreneur Yong-Soo Chung. Listen & follow!

***
🔗 FOLLOW / REVIEW:
→ Follow
💜 Leave 5-star review

***
🔗 JOIN MEMBERSHIP:
🔓 FCF Membership

***
🔗 CONNECT WITH YONG-SOO:
🐦 Twitter
👥 LinkedIn
📬 Newsletter

***
ABOUT YONG-SOO:
Yong-Soo bootstrapped his business to near 8-figures over the past 7+ years. Now, he's on a mission to help founders & creators grow their business one week at a time. Join us!

***
Our Portfolio Companies:
UrbanEDC.com
GrowthJet.com
SpottedByHumphrey.com

E18: Today, we are debunking the myth of solopreneurship. Yes, there are a lot of benefits to being a solopreneur. But nobody talks about the downsides of solopreneurship. I'm here today to expose the truth. I know because I was also a solopreneur when I first started my own business back in 2015. But since then, I've scaled up my team and my company has grown with it.

By the end of this episode, I'll show you how you can still enjoy the benefits of solopreneurship while removing the roadblocks that come with being solo. I'll explain how you should approach your hiring strategy and where you should look to find your best employees.

***
TOPICS:

Rise of Solopreneurship (1:46)

Two Hidden Costs of Flying Solo (6:03)

Strategies on Hiring Your First Employees (11:04)

The Important of Your Zone of Genius (12:11)

Hiring Freelancer vs. Hire Employees (14:34)

Ask Me Anything (19:45)

***
LINKS:

FreeUp
Shepherd

Episode 3 - Secrets of Compounding: How to Leverage Time to Grow Your Business
Episode 14 - I / We / They Framework: 3 Simple Steps to Growing Your Business
***
DESCRIPTION:
Learn the best growth tactics for founders & creators one week at a time. Hosted by serial entrepreneur Yong-Soo Chung. Listen & follow!

***
🔗 FOLLOW / REVIEW:
→ Follow
💜 Leave 5-star review

***
🔗 JOIN MEMBERSHIP:
🔓 FCF Membership

***
🔗 CONNECT WITH YONG-SOO:
🐦 Twitter
👥 LinkedIn
📬 Newsletter

***
ABOUT YONG-SOO:
Yong-Soo bootstrapped his business to near 8-figures over the past 7+ years. Now, he's on a mission to help founders & creators grow their business one week at a time. Join us!

***
Our Portfolio Companies:
UrbanEDC.com
GrowthJet.com
SpottedByHumphrey.com

E17: We're talking about a growth strategy that not a lot of creators are taking advantage of to help you grow. I'll tell you what it is and how you can do it effectively to grow your audience and increase your authority at the same time. This is a powerful tactic that I'm using personally in my own e-commerce business to supercharge our growth. By the end of this episode, you'll be well-equipped with a new tool for taking your business to the next level.

***
TOPICS:

What is Collaboration? (2:30)

How to Collaborate Successfully (2:41)

Collaborating on Distribution (6:25)

Collaborating on Product (6:57)

Ask Me Anything (15:12)

***
LINKS:

The Success Journey Show
***
DESCRIPTION:
Learn the best growth tactics for founders & creators one week at a time. Hosted by serial entrepreneur Yong-Soo Chung. Listen & follow!

***
🔗 FOLLOW / REVIEW:
→ Follow
💜 Leave 5-star review

***
🔗 JOIN MEMBERSHIP:
🔓 FCF Membership

***
🔗 CONNECT WITH YONG-SOO:
🐦 Twitter
👥 LinkedIn
📬 Newsletter

***
ABOUT YONG-SOO:
Yong-Soo bootstrapped his business to near 8-figures over the past 7+ years. Now, he's on a mission to help founders & creators grow their business one week at a time. Join us!

***
Our Portfolio Companies:
UrbanEDC.com
GrowthJet.com
SpottedByHumphrey.com