A trainer is not just a trainer. We’re so much more than someone who gets certified to move others through a series of exercises safely. Deep down, we know that we also have the potential to step into a role where we can have such a more significant impact. Because the truth is that fitness, especially a group fitness class, is one of the few things we can do in our modern society that feeds the soul of what we have evolved to be. We're talking about moving our bodies- one of the most profound, most primal experiences we can have, but also doing so alongside others to music.
This experience taps deep into our emotions and brain chemistry and unlocks new pathways for us to move through trauma, bond with each other, and discover more profound levels of strength and fortitude, to name a few. And as the leader of that experience- we have a tremendous opportunity, and we would go as far as to say, a responsibility (if we take what we do seriously) to learn how to make the experience we provide something absolutely unforgettable and life-changing.
When we do this right, your clients’ exercise experience shifts from “how many more reps?” “How much longer?” “Am I getting more toned?” “Am I gaining muscle?” “How many calories am I burning?” “This is really hard” to something immersive, fun, and something they can’t wait to return to.
It comes down to you- and how you share yourself, your worldview, and your experiences in a way that colors the workout and makes it unique and experiential. And that’s what we’re talking about in this episode today- not only how to do that, but also why this skillset is so essential to invest in whether you’re an independent fitpreneur or a business owner.
Because the truth is, without an emotional connection, most fitness equipment collects dust or becomes a clothing hanger. But when we turn our focus away from the specifics of the workout we’re doing (which no one actually cares about) and onto the human connection we’re forming. That’s where everything falls into place.
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