So you have a passion for fitness and the desire to start your own business. But launching a massively successful fitness business is extremely complex...the systems, operations, hiring, firing, coaching, sales, and marketing are critical to success.
Where do you even start?
This show will give you the answers.
Here is Bedros Keuilian & Bryce Henson, your hosts of the Fitness Franchise Podcast, a show dedicated to helping fitness entrepreneurs launch and grow successful gyms!
A College Athlete Turned Fitness Franchise All-Star
The Fitness Franchise Podcast is back with another fantastic interview. Today, Bryce Henson interviews Barrett Henson, a former college athlete who shares his experience owning a Fit Body Boot Camp franchise.
His franchise location has consistently made the top 10 for both revenue and community impact. He also serves as a franchise business coach for the Fit Body Boot Camp brand and mentors over 100 franchise owners across the U.S. and Canada.
Barrett breaks down why it's so essential to expect greatness from yourself, how to reinforce successful behavior within your coaches and staff, the hidden gem of being a franchise owner, and so much more.
"From a business standpoint, I believe you can do a lot more than what you think you can. Starting out, I was the coach, I was the admin, I was the phone person, the sales guy, and the janitor. There were many, many late nights doing a lot of stuff, and I'm so blessed because of it. I literally put in the reps to learn the business inside and out." -Barrett Henson
Here's what you don't want to miss:
3:59 How the proper coaching and sports can be the backbone of success 7:45 The importance of being a self-motivated person in all aspects of life 11:00 The importance of accountability and learning humility 13:45 Positive behaviors and why you should demand greatness in yourself 15:29 How great leaders and coaches can provide the proper feedback 17:50 Creating an atmosphere of excellence for your employees 19:14 How your unrelated work experience can transition into gym ownership 25:00 Being humble and stepping outside your comfort zone 31:14 Doing the reps to reinforce successful behavior 35:00 Why it's so crucial to learning your business inside and out 37:30 The hidden gem of being an owner in a fitness gym 39:55 Why you should spend more time developing each coach to reduce the "suck factor" 45:00 How giving back to the community builds culture within your team 54:20 The commonality in successful coaching and the humility to learn more Connect with us on the socials:
From 100k in Debt to an 8 Figure Earner
In today's Fitness Franchise Podcast, Bryce Henson takes a deep dive into the highly successful career of Matt Wilber. Matt opened his first Fit Body Bootcamp franchise in 2013 with 100k in student loan debt, maxed-out credit cards, all while living in his grandmother's basement.
He now owns 9 franchise locations with 60 full-time employees, grossed over 28 million dollars in revenue, and is the Vice President of Product and Results for Fit Body Bootcamp.
However, Matt did not start out a success story. Growing up as a chubby kid, Matt battled with self-esteem and confidence that eventually fueled his desire to learn everything he could about living a healthy lifestyle, training, and nutrition.
Tune in to hear how Matt dealt with negative influences as a young adult, how asking the right questions led to more success, the secretes to scaling a fitness gym, how to overcome a negative belief in yourself, and so much more.
"A lot of people set goals and have the best intentions in the world, but they don't realize how many crap sandwiches they're going to have to eat to achieve those goals. And if you want the goals, you've got to be willing to eat the sandwich." -Matt Wilber
Here's what you don't want to miss:
6:05 Why seeking knowledge beyond formal education is so important
7:05 How Matt's work ethic prepared him for entrepreneurship
11:00 Building out your first gym and running out of money
13:48 Hiring your first employee and offloading some responsibility
15:21 Finally giving up control and being able to leverage your time
17:55 The one thing that separates successful entrepreneurs from failure
19:00 The skills needed to scale and grow your footprint
22:55 Painful lessons and what not to do when scaling a gym
25:05 How to navigate change and set expectations
28:04 The difference between leadership and management
31:00 Addressing the needs of your community through charitable work
35:15 Matt's "zone-of-genius" and teaching others to do the same
39:00 What you need to know to be a super successful fitness gym
42:50 The worst thing you can do in life and how Matt navigated 2020
47:00 One of Matt's lowest points in life and the lessons he learned
49:30 What drives Matt and his passion for helping others succeed
53:29 The best advice Matt has ever received and how to view life through a 3D lens
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8 Questions to Ask Before Buying a Fitness Franchise
Are you looking to start a gym and considering a fitness franchise? When you first begin to research, it can be overwhelming. Most fitness entrepreneurs have no idea what questions to ask or how to find a franchisee with a proven success record.
Buying into the right brand, products, service, and business model is no small commitment. No matter what fitness concept you’re considering, it’s important to empower yourself to make the right decision.
In today’s Fitness Franchise Podcast episode, Bryce Henson and Bedros Keuilian break down eight questions to ask before buying a fitness franchise.
We’ll cover the importance of community impact, serving the ideal marketplace, why pre-marketing during the build is essential, tips to motivate your broker to find the right location, the optimal layout for a gym, planning out expenses, strategies to differentiate yourself from the competition, and so much more.
“When you out care your competition, then you’ll eventually win. Always take the long game, and your facility will thrive.” -Bryce Henson
“Competition becomes irrelevant when value is demonstrated, and differentiation is positioned.” -Bedros Keulian
What you don't want to miss:
1:47 #1 How do I know if opening a fitness business is right for me? 4:19 #2 What is the best client demographic? 8:40 #3 How did 2020 impact the fitness industry? 11:58 #4 What is the timeline to open a fitness business? 15:48 #5 What are some strategies for finding a location? 19:20 #6 How do I create the facility I want? 21:19 #7 What is the most significant expense of running a gym? 25:30 #8 What do I need to know about the competition? Connect with us on the socials:
Cashing in the American Dream
In today's Fitness Franchise Podcast, Bryce Henson interviews Bedros Keuilian, CEO of Fit Body Boot Camp, the world's fastest-growing fitness boot camp franchise. He's a serial entrepreneur, best-selling author, and known as the hidden genius that entrepreneurs and business experts turn to when they want to quickly scale their business, boost sales, and increase profits.
Bedros shares his story of migrating to America, living on government-supported programs, the idea behind nutritional brands like Trulean, how Fit Body Bootcamp survived 2020, why alignment is so crucial in your business, overcoming severe anxiety, and so much more.
This rags to riches story is living proof the American Dream is real.
“The only limiting factor to impacting growth is the people around you. It's not even money… money is not a limiter. If you're good at what you do, money will come.”
Here's what you don't want to miss:
6:00 Taking on pain of others and thriving in adversity 9:30 Learning to be resilient, resourceful, and relentless 11:55 The ideation of Fit Body Bootcamp 15:00 Subleasing the first Fit Body Bootcamp location 16:30 The moment Fit Body Bootcamp began to grow 17:20 Transitioning Fit Body Bootcamp into a franchise model 18:50 The Fitness Body Bootcamp three core values 20:25 Bedros highlights being the CEO of Fit Body Bootcamp 23:25 The most significant detriment to the fitness industry 26:13 The importance of pivoting quickly 29:40 Launching the Trulean supplement brand 33:00 Choosing the cleanest nutritional ingredients 37:33 The importance of creating alignment in your franchise 38:55 The Modern Day Knight Project experience 41:46 What Bedros learned from a significant life event 44:55 How leadership-of-self helped Bedros overcome anxiety 46:00 How neglecting yourself is a downward spiral 49:05 Building a brotherhood through pain and suffering 50:53 Facing the different seasons and phases of life 54:04 The lessons Bedros learned from writing MAN UP 59:09 Bedros shares a personal story from his youth
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E000 Fitness Franchise Podcast
Welcome to the inaugural episode 000 of the Fitness Franchise Podcast. If you're a fitness entrepreneur who owns or has the desire to own a massively successful gym, then you've come to the right place.
Each week Bryce Henson and co-host Bedros Keuilian, both from Fitness Body Bootcamp, share three decades of combined experience owning and coaching gym owners throughout the world.
If you’re not familiar, Fit Body Bootcamp is the world's fastest-growing fitness boot camp franchise.
You'll listen to interviews with other fitness entrepreneurs in the trenches who share their strategies for success, fitness business consultants who'll explain the dos and don'ts of the industry, marketing professionals, franchising experts, and so much more.
We also discuss client case studies and transformational stories to better understand your dream client and those you can best serve.
Our ultimate goal is to inspire fitness entrepreneurs like you to operate, launch, and grow their businesses.
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