The Fitness Industry Innovation Podcast For Health Club, Gym, and Fitness Studio Operators, Owners and Professionals. Host Kelly Card brings you interviews with leading global influencers who are at the intersection of fitness, innovation, technology, and operating best practices in the ever-changing, growing, and evolving fitness industry. You’ll gain understanding, insights, ideas, and the tools you need to stay connected to what matters most for your business, career, and future in the fitness industry.
Defining Member Experience Part 3: Chelsea Perkins of Club Fitness
Welcome to Part 3 of our series on defining the member experience for gyms. Joining our podcast is Chelsea Perkins, Executive Office Manager, and Director of Administration at Club Fitness. In this podcast you'll hear about back office processes and flexibility, all while keeping the human-to-human connection element at the forefront of member experience.
Defining Member Experience Part 2: Mark de Gorter of Workout Anytime
Join Kelly Card, Chief Engagement Officer of ABC Financial with Mark de Gorter, Chief Operating Officer of Workout Anytime as they continue part two of our series on creating a better member experience. Listen in as Mark shares what is working for Workout Anytime and how their member mindset sets them up for success. Hint: you'll be surprised to find out Mark's perspective is not a one-size-fits all.
Defining Member Experience Part 1: Adam Zeitsiff of Gold’s Gym
We’re kicking off a three-part series on defining member experience with Adam Zeitsiff, President and CEO of Gold’s Gym. Adam joins Kelly to discuss how to take a personalized approach to creating a unique member experience which resonates with your target members. You’ll hear how Gold’s Gym’s dedication to innovative approaches drove double-digit increases for lifetime value and length of stay, plus insights into how this iconic brand is planning for the future.
Josh Unfried - End to End Frictionless Buying
Josh Unfried, CEO of Windfarm Marketing, joins the podcast and brings relatable, actionable marketing insights from a successful career in consumer engagement both inside and outside the fitness industry. Learn how to market based on the customer’s point of view rather than your own, how and why to segment your approaches, and the one common mistake Josh sees club owners make across the board.
Dan Collins - Getting Back to Basics
Dan Collins is the Chief Operating Officer at Charter Fitness, a results-focused club brand with locations in and around Chicagoland.
Join Kelly and Dan as they dive into Dan’s experience in Charter Fitness and the service industry. Learn what has driven Dan’s success, what helps his brand stand out, and how you can apply the same techniques to your clubs. As Dan says: “Stop trying to be what others are.” Listen in to learn more and get your gym back to the basics that matter!
Eddie Tock — A Focus on Learning
Eddie highlights some of the trends that are emerging in the fitness industry, and the modern fitness consumer trends that clubs are observing. He also reveals the key agendas that the Roundtables focus on: operations, culture, strategy and leadership — as foundations for building better businesses. Tune in to find out more about what business owners should be focusing on to stay relevant and why Eddie believes there is an abundance of opportunity out there — you just have to find it and take action!
Great info needed by so many!
Finally the information all health club owners are seeking by the leaders in the industry! It’s about time!!!
Insightful and informative
Once again, Kelly does an outstanding job pulling in another innovator from the fitness industry. Jeff is leading a change within the industry related to HEALTH CARE which hasn't been seen to date. Can’t wait to hear more of these informative podcasts!
Fitness Innovation At Its Best
A very informative podcast on the fitness industry and innovation in and around the business.