Healthcare Market Matrix Ratio

On this episode of Healthcare Market Matrix, host John Farkas is joined by Trish Rivard, CEO of Eliciting Insights, a healthcare technology market research and strategy company, and Ben Reigle, CEO of Tarpon Health, a community of providers that are building their own internal automation. 
Trish is an accomplished ROI-driven leader and consultant specializing in healthcare technology companies, and boasts an impressive fifteen year record of success. Her expertise lies in steering EBIDTA improvement and fostering market share growth within the healthcare and payment industries. Trish is widely trusted for her exceptional consultative skills, which she employs to prioritize IT projects, enforce ROI accountability, and streamline resource allocation to meet ambitious timelines. Drawing upon her extensive experience as a Healthcare Revenue Cycle Executive, Trish excels in helping companies position themselves for growth, and at guiding them through the process of clarifying their vision, validating market receptiveness for their goals, charting a strategic roadmap, and optimizing resources for optimal outcomes in the ever-evolving healthcare marketplace.
Additionally, Ben has dedicated the majority of his career to the healthcare sector, with a significant focus on revenue cycle management over the last decade. Observing that the revenue cycle had remained unchanged for years, he embarked on a mission to challenge the conventional approach by initiating two groundbreaking projects. In November 2017, Ben launched the RCM Leaders Forum, an exclusive event designed to gather leaders in healthcare revenue cycle management for focused discussions without distractions. Furthermore, Ben has fostered a sense of community through his video podcast “My Good Friends,” which features interviews with event participants and professionals from various fields. Throughout the episode, Ben and Trish expand on the recent Change Healthcare cyber data breach, how the implications of the breach will impact the industry, and how the healthcare ecosystem as a whole will need to proceed going forward.
 
Show Notes
(0:41) Introducing Trish Rivard and Ben Reigle
(5:34) Analyzing the Recent Cyber Breach
(16:18) About Change Healthcare
(24:59) Impacts of the Cyber Breach
(34:41) What Healthcare Marketers Need to Know about Data
(38:43) Revenue Implications of the Cyber Breach
(43:54) Closing Thoughts
 

Welcome to the debut episode of our exciting new monthly series on the Buyer Matrix, brought to you by goratio.com! In this episode, we unveil our innovative approach to understanding and engaging with key players in the healthcare technology sector through our newly launched Buyer Directory. Join us as we delve into the intricacies of the Buyer Matrix methodology, designed to provide invaluable insights into some of the most sought-after healthcare technology buyers. Whether you're a seasoned industry professional or just starting out, this series promises to offer enlightening discussions and actionable strategies for engaging with the healthcare market. Hosted by John Farkas, alongside Jess Head, we'll explore how the Buyer Matrix℠ empowers companies to navigate the market with precision, empathy, and trust. 
 
Show Notes
(0:42) Introducing the New Monthly Series
(4:54) Defining the Buyer Matrix
(15:07) Effective Marketing Communication for Teams
(23:49) Highlighting the Core Challenges CIOs Face
(26:49) Closing Thoughts
 

On this episode of Healthcare Market Matrix, host John Farkas is joined by Mark Donnigan, virtual CMO and go-to-market consultant at Growth Stage Marketing, a company that builds sustainable marketing strategies while executing go-to-market plans that yield real business results by being rooted in first principles thinking. Mark has extensive experience working alongside sales, product, operations, and finance to ensure his client’s objectives are always exceeded. As an accomplished storyteller and expert content marketer, Mark believes the modern marketing function is built on the foundation of content publishing with category design, ABM, SEO, conversion rate optimization, email outreach, and paid advertising tactics. Throughout the episode, Mark shares his vast knowledge around the importance of leading with value during go-to-market efforts and analyzes a recent product launch that failed to effectively and easily convey its value proposition to its buyers, ultimately leading to its downfall.
 
Show Notes
(1:47) Introducing Mark Donnigan and Growth Stage Marketing
(10:12) Understanding Where to Start from the Nature of Go-to-Market
(18:21) Leading with Value in a Constrained Healthcare Climate
(31:19) Analyzing Humane AI’s Recent Launch Failure
(45:15) Asking Hard Questions during Go-to-Market Efforts
(56:34) Closing Thoughts
 

On this episode of Healthcare Market Matrix, host John Farkas is joined by Christopher McCord, Managing Director at Healthcare Growth Partners (HGP), an investment banking and strategic advisory firm exclusively focused on transformational Health IT. HGP combats breakdowns between stakeholders in the traditional banking model and our healthcare system by aligning with its clients through engagement design, client transparency, and its fundamental desire to do right by those who put their trust in them. Additionally, Healthcare Growth Partners’ passion for healthcare inspires them to generate broad, overarching improvements to the functionality and sustainability of health by delivering customized guidance to select clients looking to execute high value health IT, health information services, and digital health transactions. Throughout the episode, Christopher expands on the culture of investment banking and engages in a discussion on the current healthcare market and what one can expect from it in the future. 
 
Show Notes
(1:17) Introducing Christopher McCord and Healthcare Growth Partners
(18:36) Healthcare Growth Partners’ Approach to Partnerships
(34:44) An Analysis of the Current Market and Its Horizon
(51:55) The Future of Healthcare Sectors
(1:07:36) The Culture and Expectations of Investment Banking
(1:13:31) Closing Thoughts
 

On this episode of Healthcare Market Matrix, host John Farkas sits down with Mac Davis and Dr. Ramon Jacobs-Shaw from Belong Health where Mac serves as the VP of Digital Product and Data and Dr. Jacobs-Shaw is the Chief Clinical Officer. Belong Health delivers a more compassionate, straightforward insurance experience for Medicare-eligible individuals by partnering with regional health plans to help them launch or grow market-leading Medicare Advantage and Special Needs Plans. Additionally, Belong Health believes high-quality health care should be accessible to all, and local, regional health plans are best positioned to serve their communities as their trusted health insurance partners.Throughout the episode, Mac and Dr. Jacobs-Shaw expands on how Belong Health is doing a phenomenal job at addressing and finding solutions for care gaps in the healthtech industry. 
 
Show Notes
(1:21) Introducing Mac Davis and Dr. Ramon Jacobs-Shaw
(13:01) How the Culture of Healthcare Systems Impact Consumer Transformation
(22:21) Leveraging Technology to Address Care Gaps for Underserved Populations
(36:48) Frustrations and Shortcomings within the HealthTech Sector
(45:46) Closing Thoughts
 

On this episode of Healthcare Market Matrix, host John Farkas sits down with Mitch Holdwick, Director of Consumer Transformation at Innovaccer, the number one platform for value-based care that unifies patient data across systems and care settings, and empowers healthcare organizations with scalable, modern applications that improve clinical, financial, operational, and experimental outcomes. With over fourteen years of experience with a healthcare marketing focus, Mitch has an honest approach to consumer engagement strategies and has successfully led teams working to drive volume with business and service line priorities. Throughout the episode, John and Mitch discuss how Innovaccer is unifying patient records and patient data and how Innovaccer is marketing in the health systems.
 
Show Notes
(1:12) Introducing Mitch Holdwick and Innovaccer
(8:30) The Unification of Patient Records and Patient Data
(16:21) Rediscovering the Joy of Medicine
(18:18) How Innovaccer is Marketing in the Health Systems
(23:02) Delineating between Target Markets
(31:33) Measuring Success with Proactive Engagement Strategies
(37:21) Customer Relationships and Engagement Initiatives
(50:15) Innovaccer’s Newer Products and Offerings
(54:06) Closing Thoughts