Five Questions Over Coffee with Tracy Borreson (ep. 102‪)‬ It's Not Rocket Science! Five Questions Over Coffee

Who is Tracy?
Tracy Borreson has a background in corporate marketing but found that the industry lacked authenticity. Determined to change that, she left the corporate world and started TLB Coaching, a business centered around having real conversations and helping companies find their unique DNA. Tracy believes that the standard approach of giving easy instructions and expecting success doesn't work, and instead focuses on helping people figure out what they would do in any given situation. Whether it's through in-person networking events or marketing advisory services, Tracy's mission is to bring authenticity back to the marketing industry.
Key Takeaways
00:00 Marketing professional seeks authenticity and unique approach.
06:49 Choosing convenience over joy can diminish experiences.
10:30 "Need for communication and understanding client problems."
13:16 Target niche markets efficiently to save money.
16:41 Personal brand campfire: audio meditation experience.
18:23 Book recommendation: "The One Thing" - Focus
22:37 Trade show success is about creating experience.
26:46 Embrace failure, learn, nobody died, keep going.
29:15 Failure is necessary for learning and growth.
Valuable Free Resource or Action
https://www.linkedin.com/in/brandsthatspeak/

A video version of this podcast is also at
https://youtube.com/live/nO8zKIPa2-E?feature=share
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Transcript
Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
SUMMARY KEYWORDS
Personal branding, Authenticity, Marketing strategies, Customer engagement, Business development, Digital space, Authentic insights, Customer needs, Education-based marketing, Targeted approach, Sustainable marketing, Meaningful relationships, Sales, Customer experience, DNA and actions, Authentic marketing, TLB coaching, Sales strategies, Meaningful activities, Personal brand campfire, Authentic expression, The One Thing, The Art of Gathering, Human connection, Community building, Productive day, Mentor advice, Asking the right questions, Business growth, Mistakes in marketing
SPEAKERS
Tracy Borreson, Stuart Webb
Stuart Webb [00:00:20]:
Hi, and welcome back to It's Not Rocket Science, 5 questions over coffee. I'm here at the moment. I've actually just finished my drink, but I should be getting another one very soon. I'm here with Tracy, who is obviously well caffeined up. Hi, Tracy. Really good to see you. Tracy is a, is is is really into the authenticity, particularly in the digital space, and, runs, TLB coaching, which I'm sure we'll get to, in the in the future. And she's really, all about trying to make your, your, brand, your your personal brand to become the leading way in which you engage with others.
Stuart Webb [00:01:01]:
So, Tracy, welcome to It's Not Rocket Science 5 questions, have a coffee. Looking forward to this conver