5 Steps to Create an Irresistible Brand and Message Impact: How to Grow Your Thought Leadership Brand and Business

In this episode, you’ll learn how to 1) Create an irresistible personal brand that commands the attention of your ideal audience and customers 2) Uncover and clarify the most unique and compelling parts of your message.

There’s never been a better time to attract an audience and share your ideas with the world. But the Internet is a noisy place and it’s also getting harder every day to stand out if you don’t know how to properly create and communicate your personal brand. 

In order to grow your impact and income, you have to communicate your message in a clear and compelling way that cuts through all of that noise. You need to create a brand that is so irresistible, that your intended audience can’t help but pay attention, share your message, and do business with you. 

Perhaps you’ve struggled at times to convey the importance of your work. Perhaps you’ve had moments where it felt like your message fell flat and failed to resonate with the people you want to reach. Maybe you’ve found it difficult to gain the kind of critical mass that turns your message into a movement. 

If so, then what I share in this episode is for you. It’s a five-part framework for clarifying what is most unique and powerful about your work so that you can make your personal brand irresistible. I call this framework the Magnet Messaging Framework. 

Download This Episode’s Framework



Mentioned in This Episode



* Porter Novelli / CONE Purpose Study



Further Resources



* Purpose in Business Report by the Chartered Management Institute

* The State of Debate on Purpose in Business by EY Beacon Institute

* Impact Episode 2 – 4 Plug-N-Play Marketing Templates to Powerfully Communicate Your Unique Genius