A podcast determined to give you the most useful marketing information in five minutes or less.
As a marketing expert with over 16 years in digital marketing I’ll share my experience, case studies and advanced tips to help you get the most out of your sites marketing efforts. I’ll cover SEO, PPC, analytics, website conversions and more.
What's the rush? Why just five minutes?
Because you’re busy running a business and who has time for a long drawn out podcasts that never really get to the point? Not you! So what are you waiting for, subscribe!
Search Engine Marketing For Ecommerce Businesses - Shopify
This podcast covers 5 tips for your Shopify or E-commerce Store... but the book covers...
Do you own an eCommerce site?
Are you struggling with getting well-qualified traffic to your website?
Are you only getting visitors to your home page and not your product pages?
Are you blogging, but aren't sure how to write your content or how to do keyword research?
This book will provide you with a simple but effective plan for driving traffic to your site. If you're running an Ecommerce website, thinking about starting one and want to learn what is required to run a successful business online, you need to pick up this book.
Some of the topics you will learn are...
• How to structure your website for maximum SEO benefit
• How to optimize your product and category pages to drive organic search
• Why most businesses fail at Ecommerce and how to avoid their mistakes
• How to manage Google Shopping Ads for maximum profit
• How to rank key phrases without doing any link building
• How to set up Google Analytics and Search Console
• How to create reports that will help you discover new opportunities• How to use blogging to generate traffic that will translate into sales
This book is great for a Shopify site, Woocommerce or any other eCommerce platform. The book references real examples that were created specifically for the book.
Grab my book on Amazon.
How To Choose an SEO Expert or Agency
Looking to hire an SEO expert? Not sure if they know their stuff? Need some insight from a expert? Check out this latest episode and learn wha important things you should ask. Click to listen...
Read the full article on how to choose an SEO expert or agency.
Why Has Your Site Lost Traffic After A Redesign?
Did you just go through a rediesgn? Has the traffic dropped? Is it a real issue or an illusion?
Did you move over analytics to the new design?
Did you map out old pages to new?
Did you unblock Google from crawling your site?
Did you minimize your site's navigation?
Do you have an increase in 404 pages?
Read my article on "Why Did Your Traffic Drop After A Redesign?"
5 Tips To Improve Your Law Firm's SEO & Overall Performance
No calls to action…. 7 out of every 10 law firm sites I review have zero calls to action. Do you think it’s easier for someone to search your site to contact you or hit the back button and find another site?
Optimizing pages for law related terms and not lawyer / law firm terms. People are looking for a lawyer not information about the law.
Content not solving a problem for clients - What are typical concerns or questions clients have? Place them on your page.
Not using video - lets face it the law is boring to regular folks… the easier you can explain it the more likely you are to land a client.
Not optimizing for research type terms. People will research before looking for a lawyer. Will you show up when they are researching?
Why PPC is not working for you
There is one very important factor you must have in order to have a successful paid search campaign. That one thing is...money and enough of it to run a a campaign for at least 30 days 24/7.
Why? Tune in and find out.
Read more about this topic here.
Why Your Stories May Not Be Showing In G News
5 reasons your news stories aren’t showing in Google news
You haven’t applied to be in Google news? If not, apply here.
You don’t have a Google news specific sitemap
You news stories aren’t really news - Press releases from other sources or editorial pieces for example
Your news stories don’t comply with Google requirements
Your publication name doesn’t match what’s in Google published and your sitemap
To read some case studies on Google news visit my site.