37 min

Fixing employee engagement surveys w/ Mark Murphy B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

    • Marketing

Mark Murphy, founder of Leadership IQ and a NYTimes bestselling author, talks about how how to make employee engagement surveys more effective ... Namely, by discarding questions for which you have no effective solution; asking fewer questions overall; and including questions that will result in data on employee outlooks, such as optimism, resilience, locus of control, and others, that research has shown are central to employee engagement.
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Mark Murphy, founder of Leadership IQ and a NYTimes bestselling author, talks about how how to make employee engagement surveys more effective ... Namely, by discarding questions for which you have no effective solution; asking fewer questions overall; and including questions that will result in data on employee outlooks, such as optimism, resilience, locus of control, and others, that research has shown are central to employee engagement.
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

37 min