Flavio Ferracuti on The Psychology of Change in Medical Sales

Flavio Ferracuti is the Director of Sales, EU Distributed Operations at STAAR Surgical. On this episode of the Go To Masters Show, he brings a global sales perspective rooted in medical innovation and strategic leadership. Flavio discusses:

• Why strong customer relationships go beyond product and into business advisory
• The role of psychology and neuroscience in sales success
• The balance of scientific expertise and commercial acumen in the medical device space

Connect with Flavio: LinkedIn

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