80 episodes

The Bad News: Working in the digital world, we’ve seen first-hand how hard it can be to tie digital in with the rest of the big picture of business operations. Professionals in the digital industry struggle with turning these digital trends, news, and tactics into management decisions because they fail to understand how everything plays together into the bigger scope that executives truly care about.

The Good News: We created this podcast to address exactly that, in one convenient place.

Hosted by Grayson Lafrenz and Jeff Mason, our goal is to tie the worlds of digital marketing and 21st century business together, and deliver a refreshing take on what it all means.

Flip the Switch Power Digital Marketing

    • News
    • 4.9 • 48 Ratings

The Bad News: Working in the digital world, we’ve seen first-hand how hard it can be to tie digital in with the rest of the big picture of business operations. Professionals in the digital industry struggle with turning these digital trends, news, and tactics into management decisions because they fail to understand how everything plays together into the bigger scope that executives truly care about.

The Good News: We created this podcast to address exactly that, in one convenient place.

Hosted by Grayson Lafrenz and Jeff Mason, our goal is to tie the worlds of digital marketing and 21st century business together, and deliver a refreshing take on what it all means.

    • video
    Episode 79 - Rich “Raz” Razgaitis, Co-Founder and CEO of FloWater

    Episode 79 - Rich “Raz” Razgaitis, Co-Founder and CEO of FloWater

    Rich “Raz” Razgaitis, Co-Founder and CEO of FloWater is radically redefining the way water is delivered, distributed, and consumed with his mission to put an end to single-use water bottles. In this episode, the industry disruptor, thought leader, and long-time client of Power Digital sits down with our Founder and CEO, Grayson Lafrenz, to discuss the evolution of the brand that’s at the epicenter of the sustainable movement, marketing tactics have proven conducive to the brand’s growth, distribution economics, the importance of building a community of brand evangelists, as well as FloWater’s successful approach to fueling both B2B and Consumer-focused strategies, and much more. 
    *Use code ‘hydrate20’ for 20% off drinkflowater.com 

    • 1 hr 4 min
    • video
    Episode 78 - Matthias Metternich, Cofounder and CEO of Art of Sport

    Episode 78 - Matthias Metternich, Cofounder and CEO of Art of Sport

    Matthias Metternich, Cofounder and CEO of Art of Sport, joins Grayson Lafrenz, CEO of Power Digital Marketing, to discuss a multi-faceted and omni-channel approach to business growth. Matthias is an accomplished entrepreneur and has a unique history that has prepared him exceedingly well for the business world. Tune in to listen to his perspective on building Art of Sport from the ground up with partners like Kobe Bryant, Brian Lee, and James Harden through a balancing act of D2C, brick and mortar, and grass-roots efforts to make the “Nike of skincare” come to life.

    • 1 hr 7 min
    Episode 77 - Namita Gupta, Brand Partnerships at Pinterest

    Episode 77 - Namita Gupta, Brand Partnerships at Pinterest

    In this episode of FTS, we have a heart to heart with Namita Gupta and discuss her career experience at the intersection of fashion and technology. Currently managing Brand Partnerships for Pinterest, she shares her journey rising to the top within a hyper-competitive industry, and previews the upcoming launch of her new apparel brand, humble co. Namita discusses how she has opened up her universe by sticking to her values, staying humble and practicing kindness, investing in relationships, and even dives into best practices in battling imposter syndrome. You’ll hear her tips and tricks for surviving and thriving in cities like New York, LA, and San Francisco, and how each has provided inspiration throughout her career trajectory, and in the development of her new brand.

    • 40 min
    Episode 76 - Alexia Brue

    Episode 76 - Alexia Brue

    Alexia Brue saw the wellness trend coming long before matcha lattes and weighted blankets were mainstream. After spending years working as a wellness and travel journalist, Alexia saw a need for actionable information and resources on the emerging trends in fitness, beauty, and the wellness lifestyle. Finally, she made a bold move and cofounded Well + Good, the trusted and famously trendsetting wellness media company. Starting with almost nothing, she and her partner, Melisse Gelula, bootstrapped their way to build a company that empowers its community to live their healthiest, happiest life, which was later acquired. In this episode, Alexia opens up to Covet PR founder Sara Brooks about building a company from the ground up, convincing people wellness was something they truly needed in their life, and the importance of leaning into intuition in times of self doubt.

    • 53 min
    • video
    Episode 75 - Larry Kahn

    Episode 75 - Larry Kahn

    On this episode of Flip The Switch, Covet PR founder Sara Brooks *virtually* sits down with Larry Kahn, founder and managing partner at Beechwood Capital, a Boston-based investment group that identifies and invests in growth stage companies. 
    For the past decade, Larry’s been the guy every CPG founder wants to work with. Sara and Larry talk common traits among top founders, the recipe for scaling successfully, and the key ingredients for a strong pitch. Larry reveals what is required to take a company to the moon.

    • 51 min
    Episode 74 - Neal Bloom

    Episode 74 - Neal Bloom

    Top 5 Things to Know About Neal Bloom

    1. He launched 84 astronauts into space while working on the Space Shuttle program
    2. He is an ENTJ and High Influencer on the DISC survey
    3. He has run over 62 miles at once (not all enthusiastically)
    4. He only accepts blind LinkedIn invites if there is a personal message written
    5. You can see the companies he has directly invested in at nbloom.me 

    • 55 min

Customer Reviews

4.9 out of 5
48 Ratings

48 Ratings

Greshamgoblet ,

Great source of marketing and business info!

Just watched the intervierw with Mike Kitts (VP of the Warriors) and was thoroughly entertained while learning their business philisophy. Subscribing!

M.M.Johnson ,

Must Listen!

Great content. Relevant Topics. Funny Group. Educational Aspect. MUST LISTEN!

Katie Joy B. ,

Four Hosts One Mission

I fell in love with Fip the Switch less than 5 minutes after tuning in and it gets better with every episode I take in. Most shows with several hosts consist of a bunch of buddies sharing opinions, rather than tangible concepts you can apply to your business, but that isn't the case here. You can tell all 4 hosts are on the same mission; to help others through advice and action. Awesome show guys - keep up the great work!

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