Float or Founder: Toronto Startup Business Stories Float or Founder

Ryan Shupak is the co-founder of Jiffy, a service that allows you to get on-demand contractors to your home. Building a marketplace always comes with its own set of challenges. The supply side, the contractors, are already doing the work so building up this marketplace was a bit easier and more unique than others.

The early day grind of getting sign ups took this former investment banker and his co-founders door-to-door. Scaling and finding early customers happened through all types of channels: Facebook groups, emailing potential users from people they knew, encouraging word-of-mouth marketing with yard signs, and more.
75rYAfSp9btxzvlvVQay
Support the show (https://www.floatorfounder.com/partners)

Shawna Stewart is the VP of People and Operations at PostBeyond, a tech startup in Toronto. Being in charge of the operations and people part of any company is a tall order. Shawna's favourite task is to create inclusive and positive policies. In light of Black Lives Matter especially, she believes it is important to take another look at policies and revamp those that have biases. 

Shawna discusses the misconceptions around what human resources is and which paths to pursue in your career if you're interested in heading up people or operations. Shawna also shares the questions to ask recruitment firms to find out if you align on values and to ensure you hire a diverse team. She says that continuing anti-racist initiatives in the workplace is a marathon, not a sprint, and we have to normalize talking about what is right.
Support the show (https://www.floatorfounder.com/partners)

David Lloyd recorded this episode with Neil Wainright in mid-2019 but never had the opportunity to publish it... until now! David Lloyd takes over the Float or Founder podcast to discuss "the grind" it takes to run a tech startup and turn it into a solid company. David comes from an extensive background in the tech industry in Toronto and is currently the CEO of PostBeyond.

Neil Wainright is the founder and CEO of UpHabit. UpHabit is an app that's a personal CRM for super connectors. Neil discusses growing UpHabit for the past 11 years and David takes us on a journey through his exits and past startup growth stories. Neil discusses what first inspired him to launch UpHabit by seeing a gap at a previous company he worked at. He talks honestly about how the pace of business impacts a young founder's mental health.
Support the show (https://www.floatorfounder.com/partners)

What does it take to launch a business in Canada? Kayla Isabelle has had the pleasure of seeing companies from launch through success many times as Executive Director of Startup Canada. She takes us through the joy of coaching and mentoring startups and the similarities she sees between leaders. What does every entrepreneur need? Passion and grit.

Kayla takes us through how COVID-19 has reshaped companies or inspired new companies to launch. She tells us her opinion on whether you should launch your ideas now or wait for greener pastures.
Support the show (https://www.floatorfounder.com/partners)

Diana Goodwin launched Aquamobile eight years ago - a business enabling swim instructors to do at-home lessons on-the-go. Their internal management tool of these instructors and customers/lessons led her to launching Marketbox to other companies facing labour deployment and management challenges. In essense, Aquamobile became a customer of Marketbox!

The journey of balancing two companies isn't simple but Diana knew she wanted to focus on the software business. She discusses how she spent time searching for the right person to become the General Manager of Aquamobile and how her amazing team has stepped up to the challenge.  She shares the experience of feeling excited about running a new company and specifically a tech startup. Diana also gives her best advice to all other solo founders out there.
Support the show (https://www.floatorfounder.com/partners)

Many people think marketing is fluffy but (especially in the tech industry) it's anything but. Marketing is creative, experimental, and data-driven. How do you write copy that connects? How do you create ads that converts? You need to test a hypothesis and see the data to build the most successful marketing strategies.

Sarah Stockdale takes us on her decade-long career in the startup industry and why she started Growclass so that other startup entrepreneurs could better understand marketing and customer acquisition in the early days. Sarah goes into details about different strategies to attract customers. We also discuss her newsletter, We Need To Talk About This and how her supportive friends encouraged her to actually launch it to the public. She also opens up about what wasn't working with Valkerie that led to the rebrand!
Support the show (https://www.floatorfounder.com/partners)