Connect with entrepreneurs in the floral industry and unlock the secrets of how to help your business blossom. Hosted by Joe Vega.
Episode 13: Growing Your Floral Wedding Business with Details
Corrine Heck, CEO and Founder of Details Flowers, gives us hope for the future of weddings and events in a post-COVID world. Tune in to this episode of Flower Shop Secrets to learn more about the software Corrine’s developed to help florists stay creative and earn more.
Episode 12: The Evolution of Business, featuring Joe and Ken from Lovingly
In this special episode, Angela Proffitt, podcast host of "Business Unveiled," interviews the founders of Lovingly. Joe Vega and Ken Garland talk about the evolution of their business, including the challenges, strengths, risks and rewards discovered along the way.
Episode 11: Building Brand Awareness with Social Media During a Pandemic
Lisa Elfante from Central Florist in Valley Stream, New York knows a thing or two about running a floral shop with authenticity. How can you can use this to build your brand during COVID? Find out on this next episode of Flower Shop Secrets.
Episode 10: How to be a Successful, Sustainable Florist
Steph Romanowicz from Foraged Floral of Cape Cod knows all about being a successful, sustainable florist. In this episode, we talk about the world of foraging and how everyday nature that surrounds us can be used to create unique arrangements.
Episode 9: Running a One-Woman Floral Business
Rona Hullen runs her one-woman floral business, R Flowers and Baskets in Discovery Bay, California without the need for floral wire service companies. Finding joy and honor in creating arrangements for the people in her community during emotional moments in life. We're both inspired AND impressed. Check out our conversation.
Episode 8: Dealing with Emotions in the Floral Industry
Zsuzsana Hutchinson is the owner of a tiny flower shop in Portland, Oregon. In this episode, Zsuzsana shares her advice for dealing with emotions in the floral industry, including how she navigates COVID challenges and dives into her hobbies to disconnect from the stress of the everyday.
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A MUST listen for creative business owners
Joe is a wonderful host and I have had a takeaway from each episode from all the the experience shares!