Fohr Ground Fohr

This week on #FohrGround we got to hear from luxury fashion photographer, content creator and entrepreneur Mark Asuncion (@moodsbymark). Mark picked up a camera at 8 years old, and knew he would be creating in one way or another for the rest of his life. In the midst of going to school for physical therapy in New York, Mark was offered his first full time job as a fashion photographer and he decided to reroute his life to pursue his creative dream. Now, he’s industry renowned and shooting e-commerce content for both Mr. Porter and Net-A-Porter. Tune in to the full episode to hear Mark’s advice on lifelong learning, imbuing style and taste wherever you go, and always believing in the core of who you are.

This week on #FohrGround we had the pleasure of speaking to Sarah Nicole Landry of @thebirdspapaya. Canadian creator, public speaker, blogger and mother of three shared her life story with us, and imparted wisdom as profound as it was relevant to today’s current climate and our industry. Sarah’s story is a perfect example of why people create in the first place, and the ability that creation has to move you through your life and change you in ways you may never have thought were possible. Tune in to the full episode for unparalleled advice on putting yourself first, tapping into who you are so that others can do the same, and how to create a narrative that is grounded in truth and authenticity.

This week on #FohrGround we had the privilege of speaking with Jane Ko of @atastewithkoko. Jane has been a food blogger and influencer for the past 10 years, pioneering the scene in Austin, TX back in 2010. (Fun fact, she was also one of the first influencers on Fohr!)

Since the onset of the COVID-19 pandemic, Jane has used her platform and her following to launch three philanthropic initiatives to give back to the community and support service industry professionals. Hunch for Hospitality alone has raised $15K in just a couple of weeks.

Tune in to the full episode to hear about Jane’s journey from college food blogger to industry renowned influencer, as she takes us through the trials and tribulations of running a small business, showing up for her followers, and using her talents for good.

This week on #FohrGround we got to virtually ‘sit down’ with menswear, travel and lifestyle influencer Drew Jessup. Originally from Maine, Drew has drifted to and from New York, but landed officially in Brooklyn about 5 years ago. His love for fashion began at an internship with KJP, and it was through connections he made during that experience that he knew he wanted to move to New York and pursue the vocation further.

In this episode Drew lets us in on his journey, the lessons learned along the way, and his love for photography, fashion and the beauty that’s created when the two are combined. Tune in to the full podcast to hear more about the nostalgia and romanticization of New York and its magic, that left us wanting more than ever to roam around our city.

This week's episode of FohrGround featured a very special guest: Taylor Loren (or as many people in the Instagram marketing world know her - Taylor from Later). Taylor is the head of content marketing for Later.com, and was the company's first marketing hire. Since then she’s been an integral part of the company’s exponential growth, and plays a huge role in their industry leadership.

In this episode, Taylor walks us through her professional marketing journey: from a college internship to being an influencer herself to being an influential part of developing one of the world's leading Instagram marketing platforms.

Tune in to the full episode to hear Taylor share her insights with us on the cornerstones of successful marketing and branding, advice on marketing your way through a pandemic, and how Later.com works behind the scenes.

This week’s episode of #FohrGround features one of our very own - Fohr’s VP of Strategy, Grace Murray. Grace has been at Fohr for 7 years, and has worked mainly in sales up until this year when she transitioned into strategy.

Tune in to hear Grace share her insights with us on brand strategy, influencer strategy and how those things have shifted over time and adjusted to this new reality that we are living in today. The episode also hones in on the industry shift from an influencer mindset to an ambassador mindset, prioritizing authentic content and long term partnerships between brands and those who represent them.

Heartfelt thanks to Grace for sharing her time and wisdom with us, we hope you enjoy this episode as much as we did.