FolloTalks Episode #4 - GEO vs SEO — The Future of Search Optimization

As AI reshapes the way we search, market, and convert — are you still optimizing for yesterday’s algorithms?

In this episode of FolloTalks, we dive deep into the evolving world of search with a sharp focus on GEO vs SEO. Traditional Search Engine Optimization (SEO) has long been the go-to strategy for visibility. But in 2025, a new player is entering the arena: Generative Engine Optimization (GEO) — a practice focused on being found in AI-powered platforms like ChatGPT, Perplexity, and other generative engines.

🔍 What you'll learn:

What GEO actually means, and how it’s different from SEO

How ecommerce and B2B brands can prepare for AI-first search

Why the next era of discoverability isn’t about ranking — it’s about being generated

What kind of content stands out in AI-driven results

Practical steps to future-proof your search strategy

Your host Anouk Sintniklaas, Head of Marketing at Follo, is joined once again by SEO experts Koen Leemans, Stijn Bergmans, and Kayn Wolfswinkel — bringing real-world data, market insights, and bold opinions to the table.

💣 "If you're still only optimizing for Google, you're already behind."

Whether you're a marketer, SEO specialist, or ecommerce entrepreneur — this episode offers practical insights and strategic foresight.

🎧 Listen now and stay ahead of the search curve.

👉 Learn more about Follo at www.folloagency.com