FolloTalks Episode #7 - Local Search in 2025: Relevance, Ranking & AI Disruption

What does “local” mean in a world of AI-driven search? In this episode, we dive into SERP evolution, Google Business Profiles, LLM-driven personalization, and the rise of local packs, maps and shopping. Kayn, Stijn and Koen discuss what works, what changed, and what happens if you ignore local altogether.

🎧 Listen now and stay ahead of the search curve.

👉 Learn more about Follo at ⁠⁠⁠www.folloagency.com