100 episodes

Follow the Data is a show for Amazon Sellers about the sometimes mysterious and ever-changing Amazon marketplace. Hannah Cleve leverages Viral Launch data, accumulated from tens of thousands of product launches and thousands of brands, to help you understand the best practices for success as an Amazon seller.

Follow the Data: Your Journey to Amazon FBA Success Viral Launch

    • Business
    • 4.9 • 176 Ratings

Follow the Data is a show for Amazon Sellers about the sometimes mysterious and ever-changing Amazon marketplace. Hannah Cleve leverages Viral Launch data, accumulated from tens of thousands of product launches and thousands of brands, to help you understand the best practices for success as an Amazon seller.

    • video
    Data is changing, follow it!

    Data is changing, follow it!

    We are in the midst of a huge change in data. Over the past 18 months and moving forward, how data is used has changed drastically and it is only going to continue. Hannah and Caleb sit down to discuss how Amazon sellers can follow the data closely and how to make the most of it.
    Sifted Amazon Audit page: https://sifted.com/amazon-audit/
    Sifted's main page: https://sifted.com/
    Sifted on LinkedIn: https://www.linkedin.com/company/siftedlogistics/mycompany/?viewAsMember=true
    Sifted on Twitter: https://twitter.com/siftedli

    • 21 min
    • video
    The VL Team Talks Ads

    The VL Team Talks Ads

    Hannah Cleve and her President, Product Manager, and Developer at Viral Launch talk about what sellers should be aware of with Amazon updates and ads. 
    To connect with Viral Launch, click here: https://www.linkedin.com/company/viral-launch/?viewAsMember=true 

    • 33 min
    • video
    Bids on Keywords: Singular or Plural?

    Bids on Keywords: Singular or Plural?

    Darrell and Sponsored Profit have proven you do not need to bid on both singular and plural keywords. You can continue to grow in  sales without bidding on both! Learn about this new strategy.
    To schedule a call with Sponsored Profit: www.sponsoredprofit.com/
    To download a free Amazon ‘Ad-Ready’ Checklist:  www.sponsoredprofit.com/checklist 

    • 21 min
    • video
    E-commerce Marketing Tips from Katherine Bakotic of BRANDED

    E-commerce Marketing Tips from Katherine Bakotic of BRANDED

    Katherine Bakotic is the Director of Marketing at BRANDED. She's worked with Kate Spade, Burberry and Nike figuring out the best way to break into the E-commerce space when big brands weren't doing a lot of online shopping. Moving to BRANDED, she is helping small E-commerce brands figure out how to maximize their profits and marketing to make 2022 their best year yet.
    Link to connect with Katherine: https://www.linkedin.com/in/katherinebakotic/details/experience/
    Link to BRANDED: https://joinbranded.com/ 

    • 18 min
    • video
    Myth Busting Series: Don't bid on Holiday Keywords

    Myth Busting Series: Don't bid on Holiday Keywords

    In order to save the most money in the holiday season on PPC but still build great campaigns, sellers should not be bidding on Holiday Keywords. Laura McCaul from Sponsored Profit and Hannah Cleve go over the ins and outs of what keywords sellers should be focusing on.
    Schedule a call with Laura: www.sponsoredprofit.com/
    Download a free Amazon ‘Ad-Ready’ Checklist: www.sponsoredprofit.com/checklist

    • 30 min
    • video
    E-Commerce Myth Busting Series: Send People to Your Amazon Store Page

    E-Commerce Myth Busting Series: Send People to Your Amazon Store Page

    Welcome back to our Myth Busting series! Today we spoke with Destaney Wishon from Better AMS on why you should be using sponsored brands to send people to your store page. Find out why in this latest episode!
    To find out more about Better AMS, click here: https://betterams.com/
    To connect with Destaney, click here: https://www.linkedin.com/in/destaney-wishon/ 

    • 21 min

Customer Reviews

4.9 out of 5
176 Ratings

176 Ratings

Chargers538 ,

Very useful!

Thank you VL for your great insights and actionable advice!

Rdizzleydo ,

Good content when you can hear it

Content is great and useful. The one complaint is the host audio is always very quiet to the point where you can’t hear the host easily even when maxed volume. Would be 5 stars if the audio quality was improved!

Katie Joy B. ,

Amazon masterminds!

Casey and his incredibly knowledgeable guests provide first-in-class insight and advice for anyone looking to grow their Amazon sales! Engaging, inspiring, and informative are just a few of the words I’d use to describe the time you’ll spend with them. Thanks so much for putting out such a robust resource Casey - keep up the great work!