Follow the Data is a show for Amazon Sellers about the sometimes mysterious and ever-changing Amazon marketplace. Hannah Cleve leverages Viral Launch data, accumulated from tens of thousands of product launches and thousands of brands, to help you understand the best practices for success as an Amazon seller.
E-commerce Marketing Tips from Katherine Bakotic of BRANDED
Katherine Bakotic is the Director of Marketing at BRANDED. She's worked with Kate Spade, Burberry and Nike figuring out the best way to break into the E-commerce space when big brands weren't doing a lot of online shopping. Moving to BRANDED, she is helping small E-commerce brands figure out how to maximize their profits and marketing to make 2022 their best year yet.
Link to connect with Katherine: https://www.linkedin.com/in/katherinebakotic/details/experience/
Link to BRANDED: https://joinbranded.com/
Myth Busting Series: Don't bid on Holiday Keywords
In order to save the most money in the holiday season on PPC but still build great campaigns, sellers should not be bidding on Holiday Keywords. Laura McCaul from Sponsored Profit and Hannah Cleve go over the ins and outs of what keywords sellers should be focusing on.
Schedule a call with Laura: www.sponsoredprofit.com/
Download a free Amazon ‘Ad-Ready’ Checklist: www.sponsoredprofit.com/checklist
E-Commerce Myth Busting Series: Send People to Your Amazon Store Page
Welcome back to our Myth Busting series! Today we spoke with Destaney Wishon from Better AMS on why you should be using sponsored brands to send people to your store page. Find out why in this latest episode!
To find out more about Better AMS, click here: https://betterams.com/
To connect with Destaney, click here: https://www.linkedin.com/in/destaney-wishon/
Myth Busting: Run PPC even when not retail ready
In our new Myth Busting series, Hannah speaks with Laura McCaul from Sponsored Profit about when your business should actually run PPC. They go over when a business is truly ready to make the most of PPC and Amazon Ads.
To schedule a call with Sponsored Profit go to: www.sponsoredprofit.com/
To download a free Amazon ‘Ad-Ready’ Checklist, go to www.sponsoredprofit.com/checklist
Having a CEO Mindset
Kirsty Verity, Co-Founder, and CEO at REAL Coaching for e-Commerce sellers, stopped by the pod to discuss what it means to have the mindset of a CEO in the Amazon space.
Sumner Hobart walks us through how to get started with PPC for Amazon and tells us how we can level up our PPC campaigns to perform better and drive more traffic.
Cassey, host of the Follow the Data: Your Journey to Amazon FBA Success podcast, highlights all aspects of business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
Good content when you can hear it
Content is great and useful. The one complaint is the host audio is always very quiet to the point where you can’t hear the host easily even when maxed volume. Would be 5 stars if the audio quality was improved!
Thank you VL for your great insights and actionable advice!