4 min

Food and Beverage Insights: The Optics Of Fiber Food & Beverage Insights by Beverage Experts at Imbibe

    • Business

The recommended daily value of fiber is between 25g and 38g of fiber, but according to a 2017 article in the American Journal of Lifestyle Medicine, only 5% of Americans are getting an adequate intake of fiber. This leaves tremendous opportunity, and we’re starting to see more beverage brands capitalize on this consumer need by injecting fiber (and a corresponding front of pack fiber claim) into their beverages. Shoutouts to brand that didn’t make it into this podcast but that are on our radar: Iconic Protein Kids, Wanu Water, Premier Shake with Oats and all of Koia’s products. Listen to learn more about where fiber is finding itself in the beverage sector. Email us at thedrinktank@imbibeinc.com to keep the fiber conversation going.

The recommended daily value of fiber is between 25g and 38g of fiber, but according to a 2017 article in the American Journal of Lifestyle Medicine, only 5% of Americans are getting an adequate intake of fiber. This leaves tremendous opportunity, and we’re starting to see more beverage brands capitalize on this consumer need by injecting fiber (and a corresponding front of pack fiber claim) into their beverages. Shoutouts to brand that didn’t make it into this podcast but that are on our radar: Iconic Protein Kids, Wanu Water, Premier Shake with Oats and all of Koia’s products. Listen to learn more about where fiber is finding itself in the beverage sector. Email us at thedrinktank@imbibeinc.com to keep the fiber conversation going.

4 min

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