25 min
Food Blogging 101 with I Heart Vegetables Good Food Marketing with The Virginia Foodie
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- Entrepreneurship
Today we’re talking to veteran blogger, Liz Thomson. Based in Richmond, Liz runs the vegetarian food blog called “I Heart Vegetables.” A self-described “lazy cook,” she’s on a mission to show people that eating healthy can be easy, fun, and tasty. What started out as a hobby is now a full-time career. She creates recipes and content for large and small brands alike and has even published a cookbook full of her inspired vegetarian dishes. In this episode, she shares how she made the jump from her job at Capital One to full-time food blogger, where she gets her recipe inspiration from, and she also has a hot tip for creating a crowd-pleasing holiday side dish. Learn more about how Liz makes interesting and delicious recipes accessible to the average home cook by tuning in today!.
Key Points From This Episode:
Liz provides a brief introduction of herself and her business.Why Liz believes that there has never been a better time to be a food blogger than 2020.Some background about the I Heart Vegetables blog and how Liz took it full-time.How Liz’s job at Capital One prepared her to foster successful partnerships for her blog.Finding a way to seamlessly blend a companies message with her own and create content that will engage her audience.Liz shares an example of a strategic partnership she had with an urgent care facility.Where Liz gets inspiration from – it started with resourcefulness, but now it’s more strategic.How and where Liz sources local ingredients and includes them in her recipes.Making interesting recipes obtainable for a home cook has been key to Liz’s growth.Creating a crowd-pleasing, vegetarian dish for the holidays: Liz describes her wild rice salad.What inspired Liz to work with food and ultimately make her blog her full-time jobEvolving her photography skills and upgrading her equipment over time.
Tweetables:
“I love when I can have a partnership with a company where we can really collaborate and talk through what are they trying to achieve. I want to make sure that the partnership is delivering on what the brand is looking for, but also is something that my followers are going to be interested in. Finding ways where those things work together seamlessly is always the goal.” — @iheartveggies [0:10:36]
“When I first started cooking a lot, I would say most of my recipe inspiration came from opening up the pantry or the fridge, seeing what I have on hand, and trying to figure out how to avoid going to the grocery store, and making something with what I had available. I think, to some degree, that still plays a role in what I do.” — @iheartveggies [0:12:46]
“I think it is always fun to try to come up with something a little bit different but also that has a lot of those familiar flavors, so that people are willing to try it and give it a chance.” — @iheartveggies [0:20:04]
Links Mentioned in Today’s Episode:
Liz Thomson on Twitter
Liz Thomson on LinkedIn
Lix Thomson on Instagram
I Heart Vegetables
Water Street Marketing
Virginia Foodie on Instagram
Virginia Foodie on Twitter
Virginia Foodie on Facebook
Support the show
Today we’re talking to veteran blogger, Liz Thomson. Based in Richmond, Liz runs the vegetarian food blog called “I Heart Vegetables.” A self-described “lazy cook,” she’s on a mission to show people that eating healthy can be easy, fun, and tasty. What started out as a hobby is now a full-time career. She creates recipes and content for large and small brands alike and has even published a cookbook full of her inspired vegetarian dishes. In this episode, she shares how she made the jump from her job at Capital One to full-time food blogger, where she gets her recipe inspiration from, and she also has a hot tip for creating a crowd-pleasing holiday side dish. Learn more about how Liz makes interesting and delicious recipes accessible to the average home cook by tuning in today!.
Key Points From This Episode:
Liz provides a brief introduction of herself and her business.Why Liz believes that there has never been a better time to be a food blogger than 2020.Some background about the I Heart Vegetables blog and how Liz took it full-time.How Liz’s job at Capital One prepared her to foster successful partnerships for her blog.Finding a way to seamlessly blend a companies message with her own and create content that will engage her audience.Liz shares an example of a strategic partnership she had with an urgent care facility.Where Liz gets inspiration from – it started with resourcefulness, but now it’s more strategic.How and where Liz sources local ingredients and includes them in her recipes.Making interesting recipes obtainable for a home cook has been key to Liz’s growth.Creating a crowd-pleasing, vegetarian dish for the holidays: Liz describes her wild rice salad.What inspired Liz to work with food and ultimately make her blog her full-time jobEvolving her photography skills and upgrading her equipment over time.
Tweetables:
“I love when I can have a partnership with a company where we can really collaborate and talk through what are they trying to achieve. I want to make sure that the partnership is delivering on what the brand is looking for, but also is something that my followers are going to be interested in. Finding ways where those things work together seamlessly is always the goal.” — @iheartveggies [0:10:36]
“When I first started cooking a lot, I would say most of my recipe inspiration came from opening up the pantry or the fridge, seeing what I have on hand, and trying to figure out how to avoid going to the grocery store, and making something with what I had available. I think, to some degree, that still plays a role in what I do.” — @iheartveggies [0:12:46]
“I think it is always fun to try to come up with something a little bit different but also that has a lot of those familiar flavors, so that people are willing to try it and give it a chance.” — @iheartveggies [0:20:04]
Links Mentioned in Today’s Episode:
Liz Thomson on Twitter
Liz Thomson on LinkedIn
Lix Thomson on Instagram
I Heart Vegetables
Water Street Marketing
Virginia Foodie on Instagram
Virginia Foodie on Twitter
Virginia Foodie on Facebook
Support the show
25 min