The war for the food dollar is upon us and the future of the small family farm is hanging in the balance.
But there's hope... Recently, a growing group of ambitious producers have found a way to stay competitive through direct marketing and this show is the frontline resource to equip them take the fight to the next level.
Each episode you'll hear industry experts breakdown proven growth strategies that have been battle tested by true in-the-trenches experience.
A full episode to break down the acquisition announcement of GrazeCart by specialty retail point-of-sale provider, POS Nation.
On this episode Blaine and I unpack common questions like:
Why did we decide to sell GrazeCart? Who is POS Nation? (you'll hear from their team) What will our involvement be going forward? What did we learn through this process? and what we’re most excited about for GrazeCart’s future! As passionate founders, we're thrilled to have found a partner who is excited about the future of GrazeCart and has the expertise to expand its' position in the marketplace.
In case you're wondering, this podcast isn't going anywhere, and you can consider this episode the launch of season three!
The perfect team meeting agenda for your farm!
Team meetings are tough to get right...
Whether you work with a few family members or a full-blown team, you've probably left meetings feeling more confused and discouraged than you came in.
Some of us get so fed up that we attempt to steer the organization without meetings altogether.
After all, between producing livestock and packing orders, who really has time for formal meetings anyway?
However, this only leads to more chaos and sideways energy.
So what's the answer?
In our experience, the key to having really great team meetings boils down to the AGENDA.
The right agenda helps everyone show up fully prepared, ready to make quality decisions and to stay accountable to their commitments.
Not to mention the agenda we use actually saves us time by consolidating other meetings and eliminating the need for 1-on-1 updates.
We've been using this exact same agenda for over a year and today we've broken down the entire structure for you in this episode.
From Zero to $600M: The Incredible Rise of ButcherBox!
According to a few recent interviews from CEO Mike Salguero, ButcherBox has scaled beyond $600m in revenue.
In this episode, Blaine and I share our reactions to ButcherBox's remarkable growth, a breakdown of the strategies they leveraged, as well as what their market position means for the everyday farm-to-fork producer.
Creative ways we're using AI to save time!
There's a lot of buzz floating around about AI and how it's disrupting countless industries.
But are there actually any practical applications to use to help run a farm-to-fork business?
We answer that question in today's episode by showcasing some of the ways we're using AI to save time while producing better results!
Two SIMPLE ways to increase AOV by next week!
Increasing your AOV (avg. order value) not only increases revnue and margin, but it also reduces your operational headaches...
Because every order you receive comes with a similar level of overhead and risk. Basically as your order count increases, so increases:
customer complaints packing mistakes no-shows & restocking failed deliveries declined payments bad checks ... Shall I go on? This simple lesson is easy to overlook, and it's the inspiration behind this week's episode – Two EASY ways to increase AOV by next week!
Don't Screw Up: YOUR LOGO
It's something rarely talked about, but your brand name and logo does have an impact on the future of your business.
Fun fact, Steve Jobs paid the renown designer Paul Rand, $100k to create the logo for NeXT, Inc.
Now, I'm not saying you need to drop a large % of your startup capital on your logo, especially in the freelance-art world we live in today.
However, it is important that you get the basics right because a bad name and/or logo, can be a ball and chain for a new farm-to-fork startup...
In this episode, Blaine and I share past stories of old logos we've since moved on from, and how to make that transition if your business could use a rebrand.
Best Podcast for Direct to Consumer Marketing
Seriously the best podcast out there to learn how to direct to consumer marketing for farmers. The folks at Grazecart are so generous with their information! Thank you guys!
Helpful direct retail information
Very helpful honest information.
Practical and effective
I really appreciate having these resources available for listening (and re-listening!)
As a farm that markets our own products, we apply the tips and tricks you guys offer on a regular basis. Especially appreciate how you guys “vet” the tech tools and management approaches before you recommend them.
Thanks for all you share with the small farm community!