Food Chained Perfy

In this episode of Food Chained, Matt Orr, Partner at Amin Talati Wasserman, joins us to discuss a new wave of civil lawsuits against CPG brands. 
Things we discuss:

What is Matt's background?
What started these ADA Lawsuits?
Early on = physical 
Nowadays = digital 


What happened with these types of lawsuits in California?
What recourse do brands have?
Proactive vs. Reactive plans
Widgets


Are these lawsuits defensible?
What is the best proactive approach?
Accessibility Policy
Accessibility Plan
Monthly or quarterly audits w/ published results
Bonus if you have multiple 3rd party audits
Have a specific worksheet for specific remediation efforts


Show Notes:

Connect with Bruce on LinkedIn
Connect with Vasa Martinez on LinkedIn
Connect with Matt on LinkedIn 
Check out Amin Talati Wasserman

Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok

Shop Perfy on Amazon Prime

Sponsor:Food Chained is a Perfy podcast. A big thank you to our sponsor, Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage companies grow. Get 20% off your first month of services when you mention FOOD CHAINED here. 

In this gripping tale, Jenna, a tenacious entrepreneur, finds herself on a collision course with her new business partner, Snowman, Inc., a co-manufacturer shrouded in mystery and deception. As Jenna unearths chilling details about The Snowman, she finds herself on a dangerous journey through the shadows of the manufacturing underworld.
Submit Your Horror Story:

Your CPG Diary will be anonymized and dramatized so the story can see the light while you remain in the shadows. 
Email podcast@drinkperfy.com with your story to be featured. 
Show Notes:

Connect with Bruce on LinkedIn
Connect with Vasa Martinez on LinkedIn
Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok

Shop Perfy on Amazon Prime

Sponsor:Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage companies grow. Get 20% off your first month of services when you mention FOOD CHAINED here. Growthbuster, wrote, produced, and designed this series of Food Chained. 

In the midst of an economic downturn, determined Food & Beverage CPG founder Chuck must navigate the treacherous challenges of Fundraiser Manor, where securing investments takes on a sinister twist. As he battles the malevolent forces of the manor and his industry's struggles, Chuck must prove that even in the darkest times, entrepreneurial spirit can triumph.
Submit Your Horror Story:

our CPG Horror Story will be anonymized and dramatized so the story can live while you remain in the shadows. 
email podcast@drinkperfy.com with your story to be featured. 
Show Notes:

Connect with Bruce on LinkedIn
Connect with Vasa Martinez on LinkedIn
Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok

Shop Perfy on Amazon Prime

Sponsor:Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage companies grow. Get 20% off your first month of services when you mention FOOD CHAINED here. Growthbuster, wrote, produced, and designed this series of Food Chained. 

In this episode of Food Chained, Cody Berenson, VP of Operations & Services at Siddhi Capital, joins us to discuss common pitfalls that startups find themselves in and how to navigate them. We also introduce the podcast's new co-host, Bruce Cardenas, former Chief Communications Officer of Quest Nutrition. 
Things we discuss:

What is Siddhi Capital?
What is its investment Thesis?
Pitfalls
Multipacks: 
When? 
Why? 
Implications?


Identifying your co-man and warehouse: 
Relationship capital. 
Preventing issues w/ thorough communication. 
Repairing vendor relations. 


When are brands ready to scale? 
digital/print cans
pros
cons
implications




Show Notes:

Connect with Bruce on LinkedIn
Connect with Vasa Martinez on LinkedIn
Connect with Cody on LinkedIn 
Check out Siddhi Capital

Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok

Shop Perfy on Amazon Prime

Sponsor:Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage companies grow. Get 20% off your first month of services when you mention FOOD CHAINED here. 

In this episode of Food Chained, Vir Satyan, SVP of Supplier Success at RangeMe shares his expertise on using LinkedIn to connect with buyers and brands, getting products into stores, and keeping up-to-date with emerging brands.Things we discuss:

How Range Me got its name.
Using LinkedIn to connect with buyers and brands.
Networking events to separate the haves and the have-nots.
Cool kids vs. the uncool kids on LinkedIn
Getting into the stores
Staying on top of emerging brands
Show Notes:

Connect with Vir on LinkedIn

Check out RangeMe

Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok

Connect with Vasa Martinez on LinkedIn and Twitter

On this episode of Food Chained, we're joined by Stacey Lee & Tiffany Yang from Sweety Ice Cream, how does being an attorney help with starting a CPG brand and what does food do in bridging cultures.Things we discuss:Being an attorney to start in CPGBridging cultures in foodConsulting for brandsThe Ethnic AisleShow Notes:Connect with Stacey on LinkedinConnect with Tiffany on LinkedinCheck out Sweety Ice CreamCheck out Perfy on LinkedIn, Twitter, Instagram, and TikTokConnect with Vasa Martinez on LinkedIn and TwitterCheck out Triple WhaleSponsor: • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.