43 episodes

Welcome to the Food for Thought - lunch break with Steve Bookbinder Podcast - the show that gives you things to think about when you’re trying to make more sales -  easier - without all the seriousness of conventional sales talks. Enjoy as he make fun of sales training, sales people, and sales trainers - including himself all while giving you the battle tested strategies that work.

Food For Thought - Lunch Break with Steve Bookbinder Steve Bookbinder

    • Business
    • 5.0 • 2 Ratings

Welcome to the Food for Thought - lunch break with Steve Bookbinder Podcast - the show that gives you things to think about when you’re trying to make more sales -  easier - without all the seriousness of conventional sales talks. Enjoy as he make fun of sales training, sales people, and sales trainers - including himself all while giving you the battle tested strategies that work.

    Encore Episode: Time Management for Echo Selling

    Encore Episode: Time Management for Echo Selling

    Busy sales professionals often find it hard to manage their time, and as a result, they tend to fill every moment of their day with tasks that won’t result in meeting their goals. No matter how fast they work, they never get to everything, and hence, won’t be in front of their customers when they are ready to buy. The critical questions to ask and answer are: how do you prioritize activities to get you to your goals and how do you achieve this payoff through better time management?In today’s lunchbreak training, I share the tweaks you need to make to your time management that will bring in results. I reveal the action strategies that will help you manage your time and maximize your echo-powered sales results. I highlight one tweak that delivers more sales consistently. I also share how you can meet your long-term goals by improving relationships within your network. “No matter how you manage your time - ultimately - you need to be in front of customers whenever they are ready.” - Steve Bookbinder This week on Food For Thought Lunchbreak:The filing system versus a finding system approach to salesAligning your time with your goalsThe one time management change that primes echo sellingWhat ‘you never know meetings’ areThe time management tweak that consistently delivers more sales easierBeing open to meeting the right person at the right timeImproving network relationships to focus on your long-term goals 4 Actions to Take to Build Upon Today’s Session:Make appointments with people in your network, even if there is no obvious immediate payoffLearn how to learn about people and their industryPractice the art of managing your time rather than letting your time manage youContinue to learn how to echo your pitch It’s Time to Get More SalesThanks for tuning into this week’s episode of Food For Thought Lunchbreak with Steve Bookbinder. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us an honest review. Don’t forget to follow us on Facebook, Twitter, and Instagram and share your favorite episodes on social media.And for more great content, news, and information on sales and marketing, be sure to visit the DM Training website.Food For Thought Lunchbreak with Steve Bookbinder is produced by Auxbus. You can create your own great podcast - faster and easier - at Auxbus.comSee omnystudio.com/listener for privacy information.

    • 13 min
    Encore Episode: Echo Selling

    Encore Episode: Echo Selling

    Salespeople may be masters of persuasion, but when a decision goes back to the customer’s office, we need to influence what happens next to get that sale. Of course, many salespeople believe that the easiest way to echo their sales pitch is by attending the meeting with their contact’s colleagues and presenting the sales pitch themselves. But, there are other ways to get that sale without being present at that meeting.So, how do you get your contact to echo your sales pitch?In today’s lunchbreak training, I explain what echo selling is and how to use it to get more sales, easier. I explain why your customers seek external approval from their co-workers and how to encourage them to echo your sales pitch to get positive confirmation from their colleagues. I share strategies for staying top-of-mind with your customers and how to create an echo ally in their organization. I also share the four steps you should follow to create an echo in your target accounts. “It’s not the salesperson’s words, but the confirming echo between our contact and their co-workers.”- Steve Bookbinder This week on Food For Thought Lunchbreak:Why your sales contacts seek approval from their co-workersHow echo selling encourages positive confirmation between your contact and their co-workersHow to gain your customer’s attention and stay top of mindStrategies for creating an echo effect when speaking with your customerContacting your contact’s co-workers to prime an echo allyHow echo selling can be used with referral sources, distribution channels, and partnerships 4 Steps to Start Echo Selling:Select the target company.Make sure your LinkedIn profile is properly completed.Follow our social selling playbook.Continue to learn about echo selling It’s Time to Get More SalesThanks for tuning into this week’s episode of Food For Thought Lunchbreak with Steve Bookbinder. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us an honest review. Don’t forget to follow us on Facebook, Twitter, and Instagram and share your favorite episodes on social media.And for more great content, news, and information on sales and marketing, be sure to visit the DM Training website.Food For Thought Lunchbreak with Steve Bookbinder is produced by Auxbus. You can create your own great podcast - faster and easier - at Auxbus.comSee omnystudio.com/listener for privacy information.

    • 21 min
    Encore Episode: "Let's Play Pretend"

    Encore Episode: "Let's Play Pretend"

    What is the one skill that the top 20% of sales professionals have that many others seem to lack? Imagination. Your imagination, creative thinking, and problem-solving skills are crucial for meeting and exceeding your sales goals. And while many people believe that your imagination disappears as you age - I believe it behaves more like a muscle that simply needs to be exercised regularly to avoid deterioration.In today’s lunchbreak training, I discuss how your imagination impacts your sales results. I discuss why sales professionals should practice role-playing techniques to find innovative and imaginative solutions to difficult challenges. I also share a few mind-stretching exercises to strengthen your imagination muscle as well as four actionable strategies you can use this week to improve your role-playing and sales results. “Your imagination is like a muscle - it atrophies with disuse, but it gets bigger and better with ongoing use.” - Steve Bookbinder This week on Food For Thought Lunchbreak:The importance of imagination and role-playing when faced with difficult sales challengesMind-stretching exercises to strengthen your imagination muscleWhat sales professionals can learn from improv actorsDelivering a compelling rationale to your customerHow to make more services cost less to meet your customer’s budgetBrainstorming creative ideas to help your customer gain approval from their boss 4 Steps to Stretch Your Powers of Imagination:Schedule time to conduct mind-stretching exercises.Schedule time to play these mind-stretching exercises again within the next three weeks.Challenge yourself to think of one more exercise.Keep up the learning and development momentum. It’s Time to Get More SalesThanks for tuning into this week’s episode of Food For Thought Lunchbreak with Steve Bookbinder. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us an honest review. Don’t forget to follow us on Facebook, Twitter, and Instagram and share your favorite episodes on social media.And for more great content, news, and information on sales and marketing, be sure to visit the DM Training website.Food For Thought Lunchbreak with Steve Bookbinder is produced by Auxbus. You can create your own great podcast - faster and easier - at Auxbus.comSee omnystudio.com/listener for privacy information.

    • 16 min
    Encore Episode: How to Be Your Own Sales Coach and Cheerleader

    Encore Episode: How to Be Your Own Sales Coach and Cheerleader

    In most professional sports, there are coaches and cheerleaders. Coaches teach you how to improve your skills and encourage you down the path of success. Cheerleaders, on the other hand, cheer and root for you on the sidelines and congratulate you on your wins. So, what can we, as sales professionals, learn from these professions?If you were the coach and the playing field is the world of sales, would you put yourself in the field - or on the bench?In today’s lunchbreak training, I explain how to be your own sales coach and cheerleader. I explain the roles of a sales coach and cheerleader, what sales coaches are supposed to do, and why no outside sales coach can help you until you develop your own inner coach. I explain the two different types of sales coaches and the various managing styles that sales managers use to motivate their teams to execute sales plans. I also share strategies you can use to help you develop your inner coach and how these techniques will impact your success. “The more you focus on being your own coach with an exciting plan, the more your daily actions will be inspired by a larger plan.” - Steve Bookbinder This week on Food For Thought Lunchbreak:The importance of being your own sales coach and cheerleaderThe role of your sales managerHow habits and routines can impact your personal developmentThe connection between coaching and cheerleadingThe two types of sales coachesUnderstanding what motivates you and using it to your advantageHonestly assessing your strengths and weaknesses and adapting your plan to leverage your strengthsTracking the small and big wins and celebrating your successes 4 Steps to Develop Your Inner Coach:Commit to an ongoing, weekly schedule of management meetings.Identify your biggest strengths and weaknesses and commit to finding more ways to leverage your strengths.Find a metric you can commit to that you can celebrate at the end of each day.Continue your self-development streak. It’s Time to Get More SalesThanks for tuning into this week’s episode of Food For Thought Lunchbreak with Steve Bookbinder. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us an honest review. Don’t forget to follow us on Facebook, Twitter, and Instagram and share your favorite episodes on social media.And for more great content, news, and information on sales and marketing, be sure to visit the DM Training website.Food For Thought Lunchbreak with Steve Bookbinder is produced by Auxbus. You can create your own great podcast - faster and easier - at Auxbus.comSee omnystudio.com/listener for privacy information.

    • 18 min
    Encore Episode: Jumpstarting Your Sales Creativity

    Encore Episode: Jumpstarting Your Sales Creativity

    It’s crucial for salespeople to be well-equipped with lots of great ideas. But having an idea and getting a great reaction to your idea are two very different things. Not to mention - getting a great idea at the exact moment you need one can be quite a challenge to overcome. So, how do you come up with a great idea the moment you need it?In today’s training episode, I share the 10 work habits that make up the creative process my team and I use to consistently and quickly develop great ideas. I explain how to create momentum to take your idea from concept to completion. I discuss why it’s important to schedule brainstorm sessions on your calendar and how taking breaks can help you recharge your creative energy. I also explain how continuously learning new concepts and skills helps fuel your creativity and why you should always write down your ideas - even if you’re not helpful for the project you’re currently working on. “If you want a great idea to bloom, first gain creative momentum.” - Steve Bookbinder This week on Food For Thought Lunchbreak:The benefits of scheduling your brainstorming sessions with yourself or your team on your calendarGiving yourself a starting point to develop new ideasUsing working titles for your big ideasPruning your ideas and why it’s important to keep your writing and editing tasks separate in your processHow changing the order of your proposal can impact your customer’s reactionThe benefits of giving yourself (and your brain) a break to recharge your creativityHow constantly learning new things fuels your creativityThe importance of writing down all of your ideas - even if they won’t serve you immediately 4 Steps to Build Your Creative Momentum:Schedule the brainstorming appointment.Save your “spare parts” into one easily found folder.Practice reacting to negative comments with encouragement instead of defensiveness.Keep the momentum going. It’s Time to Get More SalesThanks for tuning into this week’s episode of Food For Thought Lunchbreak with Steve Bookbinder. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us an honest review. Don’t forget to follow us on Facebook, Twitter, and Instagram and share your favorite episodes on social media.And for more great content, news, and information on sales and marketing, be sure to visit the DM Training website.Food For Thought Lunchbreak with Steve Bookbinder is produced by Auxbus. You can create your own great podcast - faster and easier - at Auxbus.comSee omnystudio.com/listener for privacy information.

    • 18 min
    Encore Episode: Selling in a Digital World

    Encore Episode: Selling in a Digital World

    The invention of the internet has significantly changed the landscape of many industries. Business today has changed and evolved in just about every aspect. Many of the techniques and strategies we used to sell and promote our products and services aren’t as effective today as they once were. Consumers - including B2B customers - now rely heavily on the digital arena to make buying decisions.So, how can you leverage the digital world to make more sales, easier, for your organization?In today’s training episode, I discuss the art and science of selling in the digital world. I discuss how the internet has impacted B2B sales and purchasing decisions and the four ‘I want’ moments that drive all online behavior. I discuss how changing your mindset to think like a digital marketer can improve your ability to close sales. I also explain what digital thinking means, why selling in today’s digital world requires digital thinking, and the seven things that all leading digital marketers consider when trying to reach more customers and make more sales. “To sell to a B2B customer who buys like a consumer, we need to think like digital marketers.” - Steve Bookbinder This week on Food For Thought Lunchbreak:How salespeople can make more sales by thinking digitallyThe difference between empathy and ROI and how focusing on them can impact your salesIdentifying your mission as a sales representativeRestating your goals as problems to be creatively solved and how it helps you prioritize your goals and improve your time management skillsUnderstanding how your customers make purchasing decisionsReframing your mistakes as opportunities to learn and improveThe difference between optimizing your performance and scaling your resultsWhy the key to optimizing is to test new ideas and techniquesThe concept of scaling through networking 4 Steps to Start Selling in a Digital World:Rewrite and rehearse your elevator pitch with a renewed focus on passion and empathy.Ask every prospect about the details of the last time they made a decision to buy something similar to your product or service.Ask them what they’ve done so far about addressing their challenges - and why they haven’t bought yet.Remain open to learning. It’s Time to Get More SalesThanks for tuning into this week’s episode of Food For Thought Lunchbreak with Steve Bookbinder. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us an honest review. Don’t forget to follow us on Facebook, Twitter, and Instagram and share your favorite episodes on social media.And for more great content, news, and information on sales and marketing, be sure to visit the DM Training website.Food For Thought Lunchbreak with Steve Bookbinder is produced by Auxbus. You can create your own great podcast - faster and easier - at Auxbus.comSee omnystudio.com/listener for privacy information.

    • 21 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Shaf Chi ,

Great for any sales professional

I am lucky enough to have learned from Steve in person many times in my career. I was excited to see he has taken his classes to Podcasts. I have already listened to one episode and it proved to be a great refresher on how to build my pipeline and move sales forward. I will be downloading these and listening on the plane throughout the year. Thank you, Steve for taking the time out to record — now the world can hear and learn from you directly, what a great gift!

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