47 episodes

In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand.

If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one.

After co-founding a digital agency aimed at helping food and beverage brands boost sales to millennials, I started interviewing experts in the field to get insights into what makes the best food and beverage brands so successful.

I created this podcast to share these interviews with you, and to help other food and beverage businesses achieve their goals in an actionable and entertaining way!

Visit FoodMarketingNerds.com to download your free social media e-book.

Food Marketing Nerds Restaurant and CPG Marketing Podcast Blue Bear Creative

    • Marketing
    • 5.0, 45 Ratings

In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand.

If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one.

After co-founding a digital agency aimed at helping food and beverage brands boost sales to millennials, I started interviewing experts in the field to get insights into what makes the best food and beverage brands so successful.

I created this podcast to share these interviews with you, and to help other food and beverage businesses achieve their goals in an actionable and entertaining way!

Visit FoodMarketingNerds.com to download your free social media e-book.

    How to Compete Against Industry Giants with Shauna Martin

    How to Compete Against Industry Giants with Shauna Martin

    Today we’re sitting down with Shauna Martin, the founder and CEO of Daily Greens.
    Shauna started her career in corporate law, and after being diagnosed with breast cancer in her early 30’s, she discovered her passion for green juice and plant-based nutrition.
    Her green juice recipes had a profound impact on her own well-being, and wanting to share that benefit with the world, she set up shop at her first farmer’s market. As you may have guessed by the fact that she’s on this podcast, those initial batches sold pretty well, and Daily Greens became one of the companies to kick start the green juice movement. Fast forward to today, and you can find Daily Greens on the shelves of every major retailer across the country.
    While dealing with everything from the ups and downs of the green juice category to competitors getting acquired by the Coca Cola’s of the world, Daily Greens has managed to stay independent and remain a key player in the industry.
    In this episode, you’ll learn:
    How to scale operations when your product goes national What characteristics you should look for in your next hires And how recipe content led to Daily Greens becoming a household name Check out Daily Greens online and on social:
    Instagram Facebook Twitter

    • 31 min
    How to Use Brand Storytelling to Improve Customer Loyalty with CMO Tiffany Yang

    How to Use Brand Storytelling to Improve Customer Loyalty with CMO Tiffany Yang

    In this episode, we’ll be chatting with Tiffany Yang,  the CMO of Sweety Ice Cream. Tiffany is going to take us through how she and her cousins went from the corporate world to transforming their family’s 1970’s ice cream shop into a modern brand with national distribution. Tiffany has a background in strategy and consumer insights, and having been on the marketing teams for the likes of Vans, Barbie and Taco Bell, she’s built a knack for brand storytelling in a way that resonates with customers and buyers alike. She’s been putting those skills to work for Sweety, and in this episode, you’ll hear:
    How a brand video landed Sweety a 1500 store PO from Walmart Why grocery store shelves and Instagram have a lot in common And what the most popular brands do that keeps customers coming back for more...And plenty more... Tiffany’s Recommended Read: Shoe Dogs by Phil Knight
    Check out Sweety's website & Social:
    Sweety on Facebook Sweety on Instagram Sweety on Twitter

    • 27 min
    Building a Scalable CPG Brand with Kerry Carlson of Coconut Cloud

    Building a Scalable CPG Brand with Kerry Carlson of Coconut Cloud

    Today we’re sitting down with Kerry Carlson, Founder and President of not one, but two companies: Tundalya and Coconut Cloud. Kerry has been in the industry for a majority of her career, first founding Tundalaya in 2003, which manufactures dried goods and teas for private label and foodservice companies. With the infrastructure of Tundalaya and 15 years' worth of food experience, Kerry launched her own line of plant-based coffee creamers under the Coconut Cloud brand. 
    And while we focus more on brand marketing in this particular episode, we’ll certainly touch on Kerry’s expertise in manufacturing because of the influence it had in her ability to rapidly scale Coconut Cloud. Kerry’s previous experience with Tundalya helped in building a successful food brand, but she encountered plenty of challenges unique to marketing a product line which we discuss, along with how she continues to tackle those (challenges) today.
    In this episode, you’ll learn:
    How to better leverage Amazon data to inform your innovation What signs indicate new products are gaining traction How to run for food brand with a remote workforce And a lot more...
     
    Kerry's recommended reads:
    Inc. Magazine Nosh Newsletter Coconut Cloud Social Accounts:
    Instagram  Facebook Pinterest Learn more about Coconut Cloud at https://coconutcloud.net/

    • 28 min
    Building a Business That Builds the Community with Evo Hemp CEO, Jourdan Samel

    Building a Business That Builds the Community with Evo Hemp CEO, Jourdan Samel

    We have Jourdan Samel, CEO of Evo Hemp, on the show today, and we’re talking about how he and his co-founder Ari built Evo Hemp from the ground up, managing to help underserved communities  in the process.
     
    Evo Hemp is a health and wellness brand that makes a number of Hemp & CBD products like nutrition bars, gummies and supplements. I guess it could certainly vary depending on where you’re listening to this from, but here in Colorado, Hemp and CBD have all but broken free from their negative stigma. Not quite the case back when Jourdan and his business partner Ari first started Evo Hemp - CBD and hemp weren’t just in the taboo category, but the laws were also much different, and as you’ll hear more about in a minute, Evo hemp didn’t just market around the regulations, they were on the front lines of helping shape the laws into what they are today.
     
    Growing your business is tough as it is, but throw some extra red tape and regulation into the mix, and you have to get pretty innovative to accomplish what Jourdan and Ari have in Evo Hemp.
     
    In this episode, you’ll learn:
     
    What content makes the biggest impact in converting new customers How to navigate social media in a heavily regulated category  What it takes to scale your demo program  
    And plenty more...
     
    Jourdan's Recommended Reads:
     
    The Infinite Game by Simon Sinek  
    Learn more about EVO Hemp at evohemp.com
     
    Social Accounts:
     
    Facebook Instagram Twitter LinkedIn

    • 27 min
    How to Win as a Challenger Brand with Simran Sablok of The Meatless Farm

    How to Win as a Challenger Brand with Simran Sablok of The Meatless Farm

    In this episode, we’re chatting with Simran Sablok, Global Marketing Director of the Meatless Farm Co. The Meatless Farm is based in the UK, and while they just entered the US market eight months ago, they have some big plans for expansion.
    Simran’s expertise is in marketing products that warrant a change in consumer behavior or mindset, ergo plant-based meat substitute. It’s what she’s done for the majority of her career, including nine years with Yum Brands helping launch some of their game-changing products into untapped markets. You might say that Simran specializes in helping high potential brands maximize their upside. She’s now leading The Meatless Farm’s growth throughout the world, by tapping into the unique cultural nuances of each market.
    In this episode, you’ll learn:
    Why a traditional media strategy won’t be enough to build your brand What it takes to gain traction in a new market And how to break through when you can’t outspend the competition Links from the Interview:
    Simran’s Recommended Reads Pour Your Heart into It by Howard Schultz The Content Formula by Michael Brenner & Liz Bedor Connect with The Meatless Farm Co.:
    Website Instagram Facebook Twitter LinkedIn Pinterest

    • 25 min
    How to Build a Bigger, More Engaged Audience with Ashley Berset

    How to Build a Bigger, More Engaged Audience with Ashley Berset

    In this episode, we’re chatting with Ashley Burset, an Account Strategist whose work has help build up some pretty iconic social media accounts for brands like Gushers, and more recently, Dunkaroos.  
    Ashley cut her teeth as a social media manager where she had a special knack for fostering one-on-one connections with fans, which would ultimately end up growing into some pretty fascinating brand advocacy stories.
    She’s a pro on with Instagram, Facebook and Twitter, and has even managed to open her own restaurant, which has benefited significantly from her social media chops.
    In today’s episode, you’ll hear:
    Why constantly showing your product in the perfect light could be hurting your social media engagement How to prime your fanbase to create more user generated content And what goes into building a viral product launch campaign Links from the interview:
    Ashley’s Recommended Read: Made to Stick, by Random House
    Social Accounts:
    Gushers on Instagram Dunkaroos on Instagram Follow Ashley and her restaurant, the Suburban:
    On Twitter: @ashberset The Suburban on Instagram: @thesuburbanmn  

    • 32 min

Customer Reviews

5.0 out of 5
45 Ratings

45 Ratings

diydsccwryv ,

OG FOOD CONTENT

What a great listen!! Insightful content and straight to the point. Three thumbs up.

KPLewis555 ,

Great Topics and Interviewees

I just started listening in 10/2019 and love all the shows. There are little nuggets of insight and inspiration in every show. I love the high level perspective from companies like Noosa, Wendy’s, and Barnana. I hope more shows are coming soon.

BrianAlm ,

Love this podcast, lots to learn here!

I've listened to almost every one of Alex's Food Marketing Nerds podcasts and I have to say I learn something every time! Even when I start off thinking the specific food or company isn't lining up with my interests, I am pleasantly surprised a some nugget that I get out of it! Thanks Alex for a thoughtful, insightful show and for your encouraging interview style. If you have an interest in the food biz, this is a must. Nice job!

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