Foodpreneur with Chelsea Ford Chelsea Ford

What happens when you’re not from the consumer packaged goods (CPG) industry, you’ve managed to bag $1M dollars in investment (I know right!) and you want to scale a big food business? You move to the other side of the world and participate in an accelerator program, lean heavily into everything you can learn and source as many contacts you can to grow your business fast and go on to land 200 retailers in just 12 months.That’s what happened to Veronica Fil, former CEO of Grounded Foods Co. an...

Buyers inside the Pitch Hub at Foodpreneurs Festival told me what brands and products they really loved and wanted to see more of. Would you like to know what they told me? How handy would it be for you to understand why some brands were chosen, by the buyers, to pitch and others weren’t?Now you can. In this episode of Foodpreneur with Chelsea Ford podcast, I invited Brent Vrdoljak and Mia Van Tubbergh to talk with me immediately following Foodpreneurs Festival 2024. Brent, a marke...

According to Warren Spence, founder Motor, a brand design agency and my guest in this episode, the modern world is as fast as a Japanese bullet train and our generation is fixated on digital media content. Let’s just say, according to Warren, that visual communication is a little out of control, mainly because of social media but it will only get faster. Supermarkets, pharmacies and other retailers stock thousands of brands that create visual noise. Products are competing fiercely so to cut t...

Want to know all the steps to develop a food or drink packaged product for commercial scale? Want to bring a product from overseas and launch it in your local market? How about trying to get ahead of the food trends and launch a product before anyone else does?All these questions and more are answered in this episode of Foodpreneur with Chelsea Ford podcast where I chat to food scientist and entrepreneur, Naishad Dalal from Food Entrepreneurship Academy. Naishad has launched over 110 products...

Are you scaling your food, drink or pet treat brand and have taken time to think about how to get stocked into all the stores you’ve successfully landed? What about how much it’s costing you to store inventory rather than landing it on the retail shelf? Or how much each carton is costing you to deliver so you can work out what your precise CLOGS are?You quite possibly haven’t!!! Supply chain is not the first thing Foodpreneurs think about as they’re making amazing products. Well… that is unti...

What should your sales script be when you get a ‘no, yes, or maybe’ response from a buyer? In this episode I speak with sales superstar, Mia Van Tubbergh from Elm Professional, and she tells you. For each reply, Mia says, there’s a response that you can have prepared, even if you’re not sure what they’re going to say, because sales is a predictable cycle. A Foodpreneur just needs to get to know the steps. Listen to this episode and walk away knowing: 💸 what to say i...