50 episodes

In addition to news items and in-depth discussion of trends and issues, you'll hear the Internet Society's Dan York report on technologies of interest to communicators.

For Immediate Release Neville Hobson and Shel Holtz

    • Business
    • 4.9 • 11 Ratings

In addition to news items and in-depth discussion of trends and issues, you'll hear the Internet Society's Dan York report on technologies of interest to communicators.

    Should I Tay Or Should I Go?

    Should I Tay Or Should I Go?

    Remember Microsoft Tay? The 2016 Twitter chatbot suffered from a concerted effort to teach it all manner of vile things, prompting Microsoft to withdraw the service and apologize. That experience is top of mind for pretty much everyone talking about Meta's new chatbot, now available in public testing in the U.S. The developers behind BlenderBot 3 insist that they, too, had the Tay experiment in mind when they developed the process for teaching this new chatbot to behave. In fact, the beta is designed so people can report when it says something inappropriate that it may have learned from another user. That information is used to teach it what is not appropriate. Will it work?
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    The post FIR #276: Should I Tay Or Should I Go? appeared first on FIR Podcast Network.

    • 14 min
    Will You Have an NFT With Your Coffee?

    Will You Have an NFT With Your Coffee?

    Brands have been tripping over themselves to jump on the Web3/metaverse/NFT bandwagon, but few have articulated a strategic and comprehensive approach at the level Starbucks has. In this short mid-week FIR episode, Neville and Shel look at how Starbucks plans to build loyalty and community using these emerging tools, along with some other organizations that are starting to give Web3 similarly serious looks.
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    The post FIR #275: Will You Have An NFT With Your Coffee? appeared first on FIR Podcast Network.

    • 15 min
    Is Unbranded Unethical?

    Is Unbranded Unethical?

    According to one definition, unbranded content "isn’t specifically about your company but is relevant to your industry or product in some way." There are unbranded videos like this one from WREN, an online clothing retailer. Released in 2014, it's a film in which the filmmakers asked 20 couples who had never met to kiss. The only reference to WREN is at the very beginning of the video, "WREN Presents." There isn't even a link to the retailer in the film or on its YouTube page.

    And there are entire unbranded websites. We even interviewed Ike Pigott from Alabama Power about Alabama News Center, where Alabama Power's involvement is barely noticeable.

    There are sound reasons for brands to produce unbranded content. From the perspective of the audience reading or viewing the content, is it underhanded? A failure to disclose? Does it matter? Neville and Shel have differing points of view in this short mid-week episode of For Immediate Release.
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    The post FIR #274: Is Unbranded Unethical? appeared first on FIR Podcast Network.

    • 16 min
    What Is The Metaverse? It's A Network

    What Is The Metaverse? It's A Network

    If you peruse search results for "the metaverse," it will seem like half the content you find focuses on defining it. At Nvidia, executive Richard Kerris thinks it's pretty easy to define. "The metaverse is not a place," he says. "It's the network for the next version of the Web." Neville and Shel explore that definition and related developments in this short midweek FIR episode.
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    The post FIR #273: What Is The Metaverse? It’s A Network appeared first on FIR Podcast Network.

    • 16 min
    Tick Tick Tick Tick Search

    Tick Tick Tick Tick Search

    Research conducted by Google found that nearly 40 percent of Gen Z are using Tik Tok and Instagram for search instead of Google. It's a real-world example of significant shifts exhibited by this group of 10-to-22-year-olds. By 2025, they will represent 30 percent of the workforce and be a considerable presence in the consumer marketplace.
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    The post FIR #272: Tick Tick Tick Tick Search appeared first on FIR Podcast Network.

    • 15 min
    Work-From-Home and the Generational Divide

    Work-From-Home and the Generational Divide

    A lot is fueling the debate over whether workers should be able to continue working remotely, at least some of the time, or get themselves back to the office. The debate pits workers against leaders, and the assumption is that it's just a matter of how each side perceives what's best. But anthropologists see another factor at play: most leaders come from a different generation than those employees who want remote or hybrid work to become the new normal.
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    The post FIR #271: Work-From-Home and the Generational Divide appeared first on FIR Podcast Network.

    • 13 min

Customer Reviews

4.9 out of 5
11 Ratings

11 Ratings

Matt Carter CHG ,

For Immediate Release is a MUST-Listen!

I love the show. They cover relevant topics for listeners at any level of communication.

As a business owner, I need to stay current on all things PR, this is one of my tools.

Keep up the great work guys and gals! #chgdet

Christie Goodman APR ,

A must listen podcast for communicators

I haven't missed an episode since I started listening 12 years ago! It's both casual and hugely informative. Start with FIR, then look at the other podcasts in the network. There are lots of specialties to choose from. Thanks Shel and gang!

Tom Morkes ,

great podcast

Awesome podcast for anyone interested in digital marketing. Enjoyed their unique and interesting perspective. Definitely recommend

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