10 episodes

In addition to news items and in-depth discussion of trends and issues, you'll hear the Internet Society's Dan York report on technologies of interest to communicators and Singapore-based professor Michael Netzley explore communications in Asia.

For Immediate Release Shel Holtz

    • Business
    • 4.9 • 12 Ratings

In addition to news items and in-depth discussion of trends and issues, you'll hear the Internet Society's Dan York report on technologies of interest to communicators and Singapore-based professor Michael Netzley explore communications in Asia.

    For Immediate Release #203: Insurrections and Sea Shanties

    For Immediate Release #203: Insurrections and Sea Shanties

    The January installment of The Hobson & Holtz Report — which marks the beginning of the 17th year of FIR — includes reports on these stories:



    * The 2021 Edelman Trust Barometer is one of the bleakest yet

    * Communications and the U.S. presidential transition

    * Business, communication, and the insurrectionist attack on the U.S. Capitol

    * The future of misinformation

    * Why CEOs Need to Amp Up Their Social Media Presence

    * The Heinz bottle competition

    * Dan York’s Tech Report covers the deplatforming of Parler, the new White House website, U.S. government analytics, and sea shanties on TikTok (and TikTok’s duet feature)



    Our FIR recording sessions are now being streamed live, because why not? We already stream it in order to capture a backup recording on YouTube; we’ve just been making these restricted streams. We have decided to make them public so you can watch and comment. Our next recording is Saturday, February 22 at noon ET. You’ll see our pre-recording conversation as well as seeing how the sausage gets made. Watch here.

    We are hosting an FIR Communicators Coffee Break on Zoom each Thursday during the stay-at-home period at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to fircomments@gmail.com. Spread the word to your communications community.

    Special thanks to Jay Moonah for the opening and closing music.

    You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Neville’s link blog, Outbox, is available, as well.

    Links from This Month’s Episode



    * Listen to FIR #1 from January 3, 2005

    * Shel’s “Webcor at 50” podcast

    * Circle of Fellows podcast: A look back at communications in 2020

    * Politemail report on employees and click fatigue

    * 2021 Edelman Trust Barometer

    * 2021 Edelman Trust Barometer: Plague of Mistrust Follows COVID-19

    * Technologists Use Facial Recognition on Parler Videos

    * President Biden Swore In Hundreds Of Appointees On A Zoom Call

    * President Biden Swears In Day One Presidential Appointees in a Virtual Ceremony (YouTube)

    * New White House website includes a hidden recruitment message for coders

    * As Americans Crave Stability After Capitol Attack, CEOs Step Into the Leadership Void

    * Ben & Jerry’s Calls to “Impeach” Trump as Brands Like Coca-Cola and Chevron Break Their Silence on the Capitol Insurrection

    * a href="https://www.buzzfeednews.

    • 1 hr 29 min
    We Regret Any Inconvenience

    We Regret Any Inconvenience

    The December installment of the Hobson & Holtz Report includes reports on these stories:



    * Twitter’s plans to relaunch verification and what’s next

    * Clubhouse is poised to become a major social media platform (if Twitter Spaces doesn’t squash it like a bug)

    * How a company should say, “We’re sorry”

    * Walmart and others expand their employee advocacy programs while Sherwin Williams fires the only employee engaged in it on their behalf

    * Euphemisms for getting laid off

    * Could Substack be a new channel for journalism (including brand journalism)?

    * Dan York’s Tech Report covers more Twitter changes; screen sharing comes to Discord while Reddit acquires Dubsmash for its screen sharing functionality; Snap and Facebook take on TikTok; Walmart and TikTok introduce video shopping; WordPress powers 39% of the web (and more about WordPress); podcasting turns 20



    Our FIR recording sessions are now being streamed live, because why not? We already stream it in order to capture a backup recording on YouTube; we’ve just been making these restricted streams. We have decided to make them public so you can watch and comment. Our next recording is Saturday, January 23 at noon ET. You’ll see our pre-recording conversation as well as seeing how the sausage gets made. Watch here.

    We are hosting an FIR Communicators Coffee Break on Zoom each Thursday during the stay-at-home period at 1 p.m. ET (though not on Thanksgiving Day in the U.S.). For credentials, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to fircomments@gmail.com. Spread the word to your communications community.

    Special thanks to Jay Moonah for the opening and closing music.

    You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Neville’s link blog, Outbox, is available, as well.

    Links from This Month’s Episode



    * Twitter’s plans to relaunch verification and what’s next

    * Twitter tests ‘humanization prompts’ in effort to reduce toxic replies

    * Why Clubhouse App Might Be the Next Major Social Media Platform

    * Twitter launches its voice-based “Spaces” social networking feature into beta testing

    * When Your Company Has to Say Sorry, Here’s How to Do It Right

    * ‘A true influencer program’: Inside Walmart’s growing army of employee TikTokers

    * Fired Sherwin-Williams Paint Enthusiast and TikTok Star Joins Rival Firm to Develop New Paints

    * Euphemisms for being laid off

    * Substack: the new journalism?

    • 1 hr 10 min
    For Immediate Release #201: Wow! Mom Air's Big Launch

    For Immediate Release #201: Wow! Mom Air's Big Launch

    The November installment of the Hobson & Holtz Report includes reports on these stories:



    * A spoof airline fooled a lot of people. Experts say it had some good ideas.

    * A look at some technological behaviors adopted during the pandemic but that are likely to outlast it.

    * Twitter is the source of some remarkable PR pitch fails.

    * Digital-only financial services startups are turning to influencers to help build their brands.

    * Retailers and other brands are pressuring employees to become TikTok influencers for them.

    * What happened when humans stopped managing social media content? (It wasn’t pretty.)

    * Dan York’s Tech Report explores Twitter “Fleets,” Google search results and “page experience,” and Google’s new webinars and its partnership with PRX.



    Our FIR recording sessions are now being streamed live, because why not? We already stream it in order to capture a backup recording on YouTube; we’ve just been making these restricted streams. We have decided to make them public so you can watch and comment. Our next recording is Saturday, December 19 at noon ET. You’ll see our pre-recording conversation as well as seeing how the sausage gets made. Watch here.

    We are hosting an FIR Communicators Coffee Break on Zoom each Thursday during the stay-at-home period at 1 p.m. ET (though not on Thanksgiving Day in the U.S.). For credentials, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to fircomments@gmail.com. Spread the word to your communications community.

    Special thanks to Jay Moonah for the opening and closing music.

    You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Neville’s link blog, Outbox, is available, as well.

    Links from This Month’s Episode



    * Minimizing email overload for remote teams

    * The spoof airline that could actually predict the future of travel

    * New technological behaviors will outlast the pandemic

    * The Workplace is Dead. Long Live the Workplace.

    * 10 embarrassing PR fails that show how not to pitch

    * The “Fin-influencer” boom: Why Instagram and TikTok are the new battlegrounds for digital banks

    * Retailers are pushing their employees to become TikTok influencers

    * What happened when humans stopped managing social media content

    * Coronavirus: Facebook accused of forcing staff back to offices



    Links from Dan York’s Report



    * Fleets: a new way to join the conversation

    * Timing for bringing page experience to Google Search

    * a href="https://googlecp.prx.

    • 1 hr 17 min
    FIR #200: Elon Musk Doesn't Need No Stinking PR

    FIR #200: Elon Musk Doesn't Need No Stinking PR

    The October 2020 episode of The Hobson and Holtz Report features Neville and Shel discussing…



    * A look at how employees are handling life in the pandemic and what companies can do to help

    * Techlash hasn’t gone anywhere, but it has fragmented

    * Journalists need training on advanced verification techniques to curb disinformation

    * Sonic logos and other company-used audio needs to change to reflect broad public sentiment

    * Tesla has done away with its corporate PR department; apparently, all they need is Elon

    * Voice connects us to others even more than video — and way more than text

    * Dan York’s Tech Report covers Snapchat getting sounds, WordPress’s new ability to turn blog posts into Twitter threads, Cloudflare’s automatic platform optimization for WordPress, Spotify podcast promo cards, and the crazy amount of live streaming going on.



    Our FIR recording sessions are now being streamed live, because why not? We already stream it in order to capture a backup recording on YouTube; we’ve just been making these restricted streams. We have decided to make them public so you can watch and comment. Our next recording is Saturday, November 21 at noon ET. You’ll see our pre-recording conversation as well as seeing how the sausage gets made. Watch here.

    We are hosting an FIR Communicators Coffee Break on Zoom each Thursday during the stay-at-home period at 1 p.m. ET. For credentials, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to fircomments@gmail.com. Spread the word to your communications community.

    Shel is moderating a panel on digital storytelling on Wednesday, October 21. Steve Crescenzo is keynoting. The panel includes members of the FIR family Deirdre Breakenridge and Scott Monty, along with nonprofit communication consultant Damon Rawls. It’s free and online at 12:30 ET. Register here.

    Special thanks to Jay Moonah for the opening and closing music.

    You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog.

    Links from This Month’s Episode



    * A pulse on employees’ wellbeing, six months into the pandemic

    * The Future of Techlash: ‘Sentiment is Becoming More Fragmented’

    * Year in a Word: Techlash

    * Journalists need more training on advanced verification techniques to curb global ‘tsunami’ of Covid-19 disinformation

    * Why Some Sonic Logos Actually Hurt Their Brands During Covid

    * Tesla dissolves its PR department — a new first in the industry

    * Tesla’s Decision to Scrap Its PR Department Could Create a PR Nightmare

    * What Tesla’s Move to Eliminate Its PR Department Means for the Industry

    * Type Less, Talk More

    • 1 hr 4 min
    For Immediate Release #199: The Cancel Culture Crisis

    For Immediate Release #199: The Cancel Culture Crisis

    The September 2020 episode of The Hobson and Holtz Report features Neville and Shel discussing…



    * The new crisis PR: What companies should do when they’re “cancelled”

    * Twitter’s plans to motivate users to “read before you retweet”

    * How COVID-19 has changed the way we write content (and engage with video and social media)

    * The arrival of the NHS contact-tracing app gives a big boost to QR codes

    * Your company’s history could pose a risk for your reputation

    * LinkedIn is making changes

    * Dan York reports on Amazon podcasts, LinkedIn Stories, WordPress news, and TikTok at home and in China



    We are hosting an FIR Communicators Coffee Break on Zoom each Thursday during the stay-at-home period at 1 p.m. ET. For credentials, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to fircomments@gmail.com. Spread the word to your communications community.

    Special thanks to Jay Moonah for the opening and closing music.

    You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog.

    Links from This Month’s Episode



    * The new crisis PR: what should brands do when they’re ‘canceled’?

    * Cancel Culture Is Real — Here’s What Brands Need to Know About It

    * Twitter plans to bring prompts to ‘read before you retweet’ to all users

    * Twitter tweets about its retweet prompt

    * How COVID-19 changed the way we write content

    * Engagement with Video and Social Content Soars During Pandemic

    * Arrival of NHS contact-tracing app heralds return of QR codes

    * UK government site for creating a coronavirus QR code poster

    * UK government contact tracing app FAQ

    * Your Company’s History Can Make It More Valuable—Or More Vulnerable

    * Major Changes To LinkedIn You Need To Know About

    * LinkedIn Launches Updated Look, Makes LinkedIn Stories Available to All

    * LinkedIn Introduces Stories and a Redesign to Create a Friendlier Platform



    Links from Dan York’s Report



    * Amazon Podcasts

    * All you need to know: podcasts in Amazon Music

    * a href="https://techcrunch.com/2020/09/24/linkedin-launches-stories-plus-zoom-bluejeans-and-teams-video-integrations-as-part...

    • 1 hr 25 min
    For Immediate Release #198: Instagroan

    For Immediate Release #198: Instagroan

    The August 2020 episode of The Hobson and Holtz Report features Neville and Shel discussing…







    * Twitter’s new conversation settings (which are not an assault on free speech)

    * Instagram’s terrible attempt to duplicate TikTok

    * What the coronavirus pandemic will do to our homes and offices

    * How the pandemic is reshaping our approach to social media

    * Google’s pandemic-related additions to travel searches

    * Amazon Web Services lets brands integrate livestreams into websites and apps

    * Dan York’s Tech Report covers the release of WordPress 5.5, the TikTok war, the war against app stores, merging messengers, and the demise of Flash







    We are hosting an FIR Communicators Coffee Break on Zoom each Thursday during the stay-at-home period at 1 p.m. ET. For credentials, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to fircomments@gmail.com. Spread the word to your communications community.

    Special thanks to Jay Moonah for the opening and closing music.

    You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog.

    Links from This Month’s Episode



    * The Immediate Future podcast

    * Politemail’s third consecutive year on the Inc. 5000

    * Politemails Michael DeRoschers on telling stories with data

    * New conversation settings are coming to a tweet near you

    * We Tested Instagram Reels, the TikTok Clone. What a Dud.

    * Instagram is Reels Complicated Now

    * Instagram Creators Say They’re Not Switching to Instagram Reels, Survey Finds

    * This is what coronavirus will do to our offices and homes

    * With virtual meeting burnout, can companies be remote forever?

    * Longing for the days of hallway conversations

    * A PwC exec says the global disruption has accelerated the future of work by 5 to 10 years

    * Companies Start to Think Remote Work Isn’t So Great After All

    * The Office is Far Away. Can Its Culture Survive?

    * Schroders to allow thousands of staff to work from home in milestone for City

    * Tired of Zoom calls?

    • 1 hr 8 min

Customer Reviews

4.9 out of 5
12 Ratings

12 Ratings

Matt Carter CHG ,

For Immediate Release is a MUST-Listen!

I love the show. They cover relevant topics for listeners at any level of communication.

As a business owner, I need to stay current on all things PR, this is one of my tools.

Keep up the great work guys and gals! #chgdet

Christie Goodman APR ,

A must listen podcast for communicators

I haven't missed an episode since I started listening 12 years ago! It's both casual and hugely informative. Start with FIR, then look at the other podcasts in the network. There are lots of specialties to choose from. Thanks Shel and gang!

Tom Morkes ,

great podcast

Awesome podcast for anyone interested in digital marketing. Enjoyed their unique and interesting perspective. Definitely recommend

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