17 episodes

For The Love Of Emails Podcast, powered by Netcore, is dedicated to helping B2B professionals of all walks engage, grow, and retain customers through seamless and personalized communication. Discover actionable ways to increase ROI and deliver value across multiple channels. As the global market continues to grow in complexity, our guests will teach you how to conquer your very own piece of it

Laser-focused conversations on ways to increase ROI and deliver value through email innovations, personalization, optimization, email deliverability & email campaigns.

You will hear insights into the real, working world of B2B marketing. No fluff. Tune in to hear best practices and tactical solutions from thought leaders and practitioners and master your email communication.

This podcast is brought to you by Netcore solutions, the only global email engagement leader delivering marketing ROI and value to 20+ global unicorns and 5000+ brands for over two decades.

For The Love Of Emails Podcast- Powered By Netcore Netcore.co

    • Marketing
    • 5.0 • 1 Rating

For The Love Of Emails Podcast, powered by Netcore, is dedicated to helping B2B professionals of all walks engage, grow, and retain customers through seamless and personalized communication. Discover actionable ways to increase ROI and deliver value across multiple channels. As the global market continues to grow in complexity, our guests will teach you how to conquer your very own piece of it

Laser-focused conversations on ways to increase ROI and deliver value through email innovations, personalization, optimization, email deliverability & email campaigns.

You will hear insights into the real, working world of B2B marketing. No fluff. Tune in to hear best practices and tactical solutions from thought leaders and practitioners and master your email communication.

This podcast is brought to you by Netcore solutions, the only global email engagement leader delivering marketing ROI and value to 20+ global unicorns and 5000+ brands for over two decades.

    Email data privacy laws and compliance

    Email data privacy laws and compliance

    There have been several data privacy laws like GDPR, CCPA, PIPEDA, LGPD, and more, enacted in the past few years by various countries around the world. They are to be followed so that the customer data is handled correctly by businesses, organizations, and third-party service providers. 
    These laws provide the rights to the users to understand how their information is being collected, used and they can raise a complaint about it if any rights are being violated. 
    In this week’s podcast, we have Derek Lackey, Managing Partner at Newport Thompson, and a well-known data privacy expert in Canada. Dennis Dayman and Derek Lackey discuss privacy laws across countries and their impact on consumers and marketers alike in this highly insightful final podcast of season one.
    They Discuss: What is the real reason these data privacy laws were required, and how do they impact email?  How will these laws impact a marketer’s ability to collect information about the data subject or user? How important is permission marketing with regards to privacy compliance? How will these laws empower consumers and change the way they share data with brands for marketing purposes? What have been the consequences of email spam due to privacy laws? What are the future trends you see developing in the data and email privacy?

    • 47 min
    Busting Deliverability Myths

    Busting Deliverability Myths

    There are a lot of myths in the email marketing industry. Issues over email deliverability being one of the major ones. Today we call up Laura Atkins, who’s one of the most well-known thought leaders in the email industry and has been in the industry for more than 2 decades. 
    Dennis Dayman along with Laura debunk some of the myths in the email marketing industry and talk about some of the misconceptions in terms of email deliverability in the podcast. They discuss if it matters to your inboxing rate, to have the DMARC setup or not, and how authentication protocols can affect your email deliverability overall. 
    Topics discussed:
    Do high unsubscribes mean low deliverability? Will adding the words spam/free/promotion get your email into spam? What does the 250 response code mean in deliverability? Does the way people design campaigns affect deliverability?  Do noreply and promo in sender IDs affect email deliverability? Is having authentication records like SPF, DKIM, and DMARC set up correctly, enough to get an email to the inbox? Can you target your emails to land in the primary tab of Gmail?

    • 46 min
    Which email metrics matter?

    Which email metrics matter?

    The year 2020 has changed the email marketing landscape for brands around the world. And for brands that have never tried email marketing before, it has become a novel platform to direct their marketing efforts this year.
    In this podcast, we bring in Karen Talavera, who’s the President and Founder of Synchronicity Marketing, to talk about data-driven marketing and its effects on the success of marketing campaigns.
    Dennis and Karen discuss the email success metrics that matter and what data should brands track. We also discuss how the alignment of sales, business development, and marketing teams can help brands reach their revenue goals faster and more efficiently.
    They discuss: What are the KPIs that email marketers should look at? What are the email success metrics What is a data-driven marketing How to align the marketing team with the business and sales units to work together instead of creating a siloed company? Why buyer journeys and personas are important to dissect Some shifts in email marketing since the COVID and lockdown One final advice to a budding email marketer

    • 46 min
    Why eCommerce flourished during COVID, and how can online stores take this advantage to grow bigger?

    Why eCommerce flourished during COVID, and how can online stores take this advantage to grow bigger?

    eCommerce has boomed during the time of COVID with many online stores seeing an average of 40% higher sales volume as more people are working from home. Since most people have accepted this as a lifestyle, brick and mortar stores have the opportunity to start online and capitalize on this opportunity. 
    In this week’s Podcast, we host Scott Cohen, who is the Senior Marketing Manager at Purple. He has been actively involved in the email marketing aspects of the company since the lockdown and seen enormous growth in their B2C efforts, which is comparably higher than their wholesale revenues.
    They discuss: How eCommerce has picked up since the COVID  Why the lockdown is still a great opportunity for brands to deliver more value to the customers via different media and communication platforms Ideas that brands in a non-recurring product business can implement to retain customers for the longer term How to improve customer engagement on email, and what has worked for a mattress company like Purple

    • 42 min
    What is BIMI, and will it help brands gain consumer confidence?

    What is BIMI, and will it help brands gain consumer confidence?

    BIMI is a new TXT record security measure that sits on your servers and verifies your brand identity. It’s an exciting new way to verify and validate a brand logo to reduce email spoofing and phishing.
    In this podcast, Matthew Verhout and Seth Blankow discuss how BIMI will affect the email industry and what it means to the marketers and users. Let’s dive in the depths of what BIMI and hear about this new security technology from the ones helping develop it!
    We talk about: What’s BIMI, and do you need it? How is BIMI different from the existing DMARC, DKIM, and SPF security records? Will BIMI help improve brand identity? What changes on the user-end? How to implement BIMI for your brand? What does the introduction of BIMI mean for the email industry?

    • 47 min
    EP #11 How has the email industry transformed in the last decade

    EP #11 How has the email industry transformed in the last decade

    After multiple rumours from major marketing companies in the past, email continues to stand strong as a major marketing medium. This week we bring you another industry leader & chat about how the email industry has transformed in the last decade.
    Joining us on the podcast today is Lisa Shosteck, an email marketer and the Director of Email Experience Council (EEC) who also helps manage their board of what we call the Member Advisory Committee. 
    Questions Answered in the Podcast How has email evolved in the last decade? There have been rumours about “email is dead”. Is email still standing strong? What needs to improve in the area of accessibility marketing? What is ethical marketing in 2020? Discussion about ANA’s Privacy shield program Have marketers become more data conscious?

    • 44 min

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