For The Love Of Emails Podcast- Powered By Netcore

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For The Love Of Emails Podcast- Powered By Netcore

For The Love Of Emails Podcast, powered by Netcore, is dedicated to helping B2B professionals of all walks engage, grow, and retain customers through seamless and personalized communication. Discover actionable ways to increase ROI and deliver value across multiple channels. As the global market continues to grow in complexity, our guests will teach you how to conquer your very own piece of it Laser-focused conversations on ways to increase ROI and deliver value through email innovations, personalization, optimization, email deliverability & email campaigns. You will hear insights into the real, working world of B2B marketing. No fluff. Tune in to hear best practices and tactical solutions from thought leaders and practitioners and master your email communication. This podcast is brought to you by Netcore solutions, the only global email engagement leader delivering marketing ROI and value to 20+ global unicorns and 5000+ brands for over two decades.

  1. EP #56 Safeguarding Digital Communication: Insights from CRTC's Compliance Chief

    05/24/2024

    EP #56 Safeguarding Digital Communication: Insights from CRTC's Compliance Chief

    In this episode of the 'For The Love Of Emails' podcast, we're honored to host Steven Harroun, Chief Compliance and Enforcement Officer at the Canadian Radio-television and Telecommunications Commission (CRTC), alongside our esteemed host Matthew Vernhout, VP of Deliverability at Netcore. With Steven's wealth of experience in compliance and enforcement, particularly in telecommunications and electronic commerce, we delve into how the CRTC safeguards Canadians from digital threats, including email and SMS, while exploring the nuances of Canadian anti-spam legislation. In this podcast, they discussed: A brief description of the CRTC’s role and how it operates within the digital space. Tips that marketers are missing that would be beneficial for enhancing email and SMS marketing security Cold outreach for business relationship building. Recent CRTC enforcement and their implications – beneficial for marketers to hear. Google and Yahoo authentication changes and its importance for brands and marketers. Common patterns and trends identified in the digital marketing cyber security space. What's next on the horizon from the CRTC's point of view when it comes to digital communication?

    50 min
  2. EP #55 The Blueprint for Future Email and Multichannel Marketing, and CRM

    02/08/2024

    EP #55 The Blueprint for Future Email and Multichannel Marketing, and CRM

    In today’s episode of the ‘For The Love Of Emails’ podcast, we welcome David Palfreeman, a CRM, Loyalty and Digital Strategy Consultant, with host Avadhoot Revankar, Chief Growth Officer and Business Head at Netcore. David is a seasoned MarTech expert with 13+ years in the industry. His journey is a testament to his proficiency in developing and enhancing CRM capabilities, loyalty programs, and digital strategies, showcasing his adept navigation of the ever-evolving landscape of marketing technologies.    In this podcast: Discover the intricacies of creating effective email campaigns that resonate with the cultural nuances of the Australian audience. Explore effective diverse audience engagement strategies with success stories. Gain insights into how brands have strategically enhanced customer lifecycle management, leading to improved repeat purchases and increased Lifetime Value (LTV). Explore the latest trends in customer Relationship Management (CRM) and Multi-Channel Marketing for 2024. Learn how to utilize customer data effectively while maintaining trust, striking the delicate balance between personalization and privacy. Uncover the transformative impact of interactive emails and mobile optimization on reshaping brand-audience interactions. Delve into best practices for integrating Generative AI (GenAI) into your marketing strategies. Understand the implications of the new Google and Yahoo privacy guidelines on your 2024 campaigns.   Resource Links: Netcore’s social media accounts:  https://www.linkedin.com/company/31757  https://twitter.com/netcore_cloud  https://www.instagram.com/netcorecloud/    Find our speakers here: David Palfreeman: https://www.linkedin.com/in/davidpalfreeman/  Avadhoot Revankar: https://www.linkedin.com/in/avadhootrevankar

    40 min
  3. EP #54 Marketing with a Purpose: Navigating Intentional Inclusivity for Diverse Audiences

    10/13/2023

    EP #54 Marketing with a Purpose: Navigating Intentional Inclusivity for Diverse Audiences

    In today’s episode of the ‘For The Love Of Emails’ podcast, we welcome Taryn Talley - Head of Marketing at Position² with host Matthew Vernhout - VP, Deliverability, Netcore. Taryn Talley is a distinguished marketing leader with over 20 years of experience in creating and executing impactful omni-channel campaigns. Notably, she has transformed Position²'s social media campaigns—amplifying their impressions and engagement. Her insights transcend industries and resonate with every marketer eager to embrace intentional inclusion in marketing narratives.   In this podcast, they discussed: What is intentional inclusion in marketing, and what factors should brands consider when targeting diverse audiences? What makes storytelling significant in marketing campaigns for brands extending beyond mere product promotion? How should brands handle challenges and potential backlash when promoting diversity and inclusion in marketing campaigns? How can brands effectively incorporate personalization to enhance the inclusivity of their campaigns? What measures should brands implement to foster greater inclusivity? Real-life examples of brands that have set the standard for inclusive marketing.   Resource Links: Netcore’s social media accounts:  https://www.linkedin.com/company/31757  https://twitter.com/netcore_cloud  https://www.instagram.com/netcorecloud/    Starbucks #ItStartsWithYourName ad: https://twitter.com/StarbucksIndia/status/1656133960924012545   Taryn Talley’s social media accounts: https://www.linkedin.com/in/taryn-talley1/  https://www.instagram.com/taryntalley1/?hl=en  https://www.threads.net/@taryntalley1    Matthew Vernhout's linkedIn: https://www.linkedin.com/in/vernhout/

    49 min
  4. EP #53 Behind the Inbox: Atro Tossavainen's expertise on email security trends

    10/06/2023

    EP #53 Behind the Inbox: Atro Tossavainen's expertise on email security trends

    In today’s episode of the ‘For The Love Of Emails’ podcast, we welcome Atro Tossavainen, Founder at Koli-Lõks OÜ, with host Matthew Vernhout - VP, Deliverability, Netcore. Atro brings over two decades of experience as a GNU/Linux/UNIX systems administrator specializing in IT security, backup, and mass storage. With a remarkable background as an anti-spam activist, his insights are invaluable.  In this podcast, they discussed: What is the distinction between recycled spam traps and pristine spam traps? What factors differentiate bulk emails from targeted ones? How important are authentications like SPF, DKIM, and DMARC? What factors should marketers consider when registering domains? Why is it crucial to keep using your email list? How do different ESPs vary in the types of emails they send?   Resource Links: Netcore’s social media accounts:  https://www.linkedin.com/company/31757  https://twitter.com/netcore_cloud  https://www.instagram.com/netcorecloud/    Atro Tossavainen's linkedIn: https://www.linkedin.com/in/atrotossavainen  Koli-Lõks website: https://www.koliloks.eu/

    50 min
  5. EP #52 From Regulations to Risks: The Evolving Landscape of Email Privacy

    08/21/2023

    EP #52 From Regulations to Risks: The Evolving Landscape of Email Privacy

    About:  In today’s episode of the ‘For The Love Of Emails’ podcast, we welcome Chris Arrendale, founder and CEO of CyberData Pros, with host Matthew Vernhout - VP, Deliverability, Netcore. Chris has previously worked as Chief Privacy and Security Officer for multiple organizations. He also holds a number of professional certifications, including Certified Information Privacy Professional, Cloud certifications, and much more. He is an expert in taking complex, technical items and breaking them down in a way that anyone can understand. In this podcast, they discussed:  What is the current and future state of global email privacy legislation? How have data breaches and cyber attacks influenced privacy legislation?  How have GDPR and CCPA impacted the way companies handle their email communications? Which emerging technologies can enhance email privacy and security for companies? How can AI help brands with email privacy and security?  Advice for new businesses on hygiene privacy activities to safeguard their operations.

    42 min
  6. EP#51 The AMP Advantage: A Game-Changer for Email Marketing Success

    07/19/2023

    EP#51 The AMP Advantage: A Game-Changer for Email Marketing Success

    In today’s episode of the ‘For The Love Of Emails’ podcast, we welcome Dmitry Kudrenko - CEO, Stripo, with host Matthew Vernhout - VP, Deliverability, Netcore.  Dmitry Kudrenko, an industry veteran with over 12 years of experience, has an astute eye for trends, he not only keeps a close watch on industry developments but also plays an influential role in shaping them. Dmitry's expertise is widely recognized, evident in the numerous workshops and lectures he has conducted on email marketing. Notably, he has delved into cutting-edge topics such as AMP technology, providing invaluable insights to professionals in the field. Dmitry's overarching mission is to revolutionize email marketing by making it more accessible for businesses and more impactful for their subscribers. In this podcast, they discussed: What new opportunities can AMP-powered emails open up for email marketers? How will AMP technology benefit email marketing campaigns compared to traditional design approaches? Why should more Internet Service Providers show support for AMP emails? How can you tackle the challenges of sending email marketing campaigns to a multilingual audience? Tips for implementing a fallback email that gives a similar experience as AMP emails Advice and resources for marketers getting started with AMP

    46 min
  7. EP#50 Unlocking the Secrets of Successful Email Marketing: Tracking Metrics, Maximizing Deliverability and Engagement.

    05/15/2023

    EP#50 Unlocking the Secrets of Successful Email Marketing: Tracking Metrics, Maximizing Deliverability and Engagement.

    In today’s episode of the “For The Love Of Emails'' podcast, we welcome Shmuel Herschberg - CMO Shyn Media, with host Matthew Vernhout - VP, Deliverability, Netcore. Shmuel is a detail-oriented marketing and management professional with over 15 years of experience in senior director roles. Shmuel has demonstrated his expertise in B2B and B2C marketing, consistently delivering exceptional results by crafting successful marketing strategies that exceed KPIs, grow revenues, and scale businesses for global companies.  In this podcast, they discussed:  How the right "From Name" and "From Email Address" can help your email campaigns drive user engagement. Things marketers should consider when thinking about different types of split testing. Strategies that will help marketers drive email engagement and enhance deliverability of their campaigns. How to identify common mistakes brands make leading to delivery issues, and how they can resolve them for better results. Best practices for effectively tracking metrics across multiple email service providers. How to effectively plan your email marketing segmentation strategies and achieve higher deliverability on your email campaigns. Tips for marketers to better examine delivery issues and resolve them before they become a longstanding problem and impact revenue.

    46 min
  8. EP#49 Delivering Success: Insider Insights for Mastering the Email Inbox

    04/25/2023

    EP#49 Delivering Success: Insider Insights for Mastering the Email Inbox

    In today’s special episode of “For The Love Of Emails” Podcast, hosted by Matthew Vernhout, VP – Deliverability for Netcore, North America, we welcome Raymond Dijkxhoorn, CEO of SURBL. Raymond holds Specialties in anti spam solutions, and large scale mail filtering. He is also experienced in managing  server solutions, MySQL clustering, housing and colo solutions. In this podcast they discussed:  Why the age of the domain should be taken into account when using email. How authentication tools like SPF, DKIM, and DMARC fit into data sets for identifying a trusted sender. The significance of list hygiene and list consent. How a sender can work to resolve issues if they land in a trap network. How SURBL protects users from “cold email messaging” solutions. Advice for marketers sending emails, what they should look for and how one can stay out of trouble.

    38 min
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About

For The Love Of Emails Podcast, powered by Netcore, is dedicated to helping B2B professionals of all walks engage, grow, and retain customers through seamless and personalized communication. Discover actionable ways to increase ROI and deliver value across multiple channels. As the global market continues to grow in complexity, our guests will teach you how to conquer your very own piece of it Laser-focused conversations on ways to increase ROI and deliver value through email innovations, personalization, optimization, email deliverability & email campaigns. You will hear insights into the real, working world of B2B marketing. No fluff. Tune in to hear best practices and tactical solutions from thought leaders and practitioners and master your email communication. This podcast is brought to you by Netcore solutions, the only global email engagement leader delivering marketing ROI and value to 20+ global unicorns and 5000+ brands for over two decades.

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