For the love of lamb: How embracing social media can help amplify your story

Fiona Aveyard and her husband Bill run Outback Lamb, a vertically-integrated farming business focusing on single-origin pasture-fed lamb. It's part of their commercial sheep and cropping operation, 'Westpoint', near Tullamore.

Determined to secure the future for their four children, Bill and Fiona came up with a creative approach to growing their business. And in this episode, you'll hear how this plan, combined with a gradual embrace of social media, has allowed them to extend the reach of their 'paddock to plate' story.

Resources and links:

• Provenance Storytelling for Success

Connect:

• Central West LLS website
• Central West LLS on Facebook
• Central West LLS on Twitter
• Central West LLS on YouTube

The views contained in this podcast series are not necessarily endorsed by Central West Local Land Services. Listeners are advised to contact their local office to discuss their individual situation.

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

See omnystudio.com/listener for privacy information.