Foremost Media Marketing Chat Evan Facinger

Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Nikki Johnson, the director of marketing over at Domino North America. Nikki is a high risk, high reward marketer who's been in the game for over 2 1/2 decades and has quite a few successes under her belt. So many, in fact, that Jon Ballard called Domino "one of the best marketing companies out there". Today she spoke on how to engage the Millennial buyer, adding the human element to manufacturing, and a particular win involving Foremost Media, a trade show, and Guitar Hero!


Marketing to Millennials

Millennials have been in the workforce for some time and now they're becoming your primary buyers. So, what can we learn from them and about them in order to better our messaging toward them. Nikki talks about exactly this in detail in today's episode. Firstly, Millennials prioritize building relationships and relationships are built on trust and shared value systems. Demonstrating that you are worth trusting and that you're company is one built on virtue is paramount. Learn all this and more by listening in to the 16th episode of the Foremost Media marketing chat podcast


Time Stamps:


0:00 Introduction
1:27 FoxJet Guitar Hero trade show booth
5:00 We're still marketing to individuals
7:13 Millennials are the new buyer
8:45 How to market to Millennials
15:14 What's your tech stack look like for compiling your information?
17:24 The challenge of great manufacturing
22:12 Proof, proof, and proof again!
25:11 Dare to be daring, risky, and different
26:40 PACK EXPO trade show returns!
29:19 Crazy ideas can bring things to the next level
32:22 Respect the intelligence of your buyer
35:05 Learn From the next generation


Resources Mentioned

Domino North America
Salesforce
Pardot
Google Analytics


Find more marketing insights and show notes here

Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Laurie Andres, the marketing manager over at NORD Drivesystems. Originally in IT, she started doing freelance web design on the side. Eventually she made the switch and hasn't looked back! Today, she spoke with us on her interactions with the C-suite, how easy rich media content can be, and how to do social media right! (and that comes from experience)


Time Stamps:


0:00 - Introduction
3:08 - Marketing 101
8:17 - Rich Media Video Content/Nord's LinkedIn Success
14:13 - You need to have a plan
15:14 - The challenge of marketing budgets
19:04 - When you approach a C-suite about extra budget, how important are the ROI numbers?
22:42 - Affiliated Distributors Success
26:00 - Laurie's Marketing Resources
29:41 - Are there any marketing successes that you're most proud of so far?
32:38 - The problems with going a 100% digital
35:41 - Nord's digital marketing expansion
39:04 - Data and reports are not the end all be all for everything
43:26 - Parting Insights


Resources Mentioned:


The Association of Strategic Marketing
Social Media Today
HubSpot Marketing Blog
Content Marketing Institute
Foremost Media Blog


Find more marketing insights and show notes here.

Welcome to the new and improved Foremost Media Marketing Chat Podcast where we interview some of the most infuential marketers in the manufacturing space to get some of their invaluable insight in both respective industries! In this episode we spoke with Kevin Pawlowski, the marketing and communications manager over at ITW Contamination Control Electronics/Chemtronics/Techspray. He's been in the industry for over 30 years and has done quite a bit ranging from being the first to market on a florist system before digital marketing existed to buying 1,000 magic 8-balls!


Time Stamps:

0:00 - Introduction
2:03 - The New Internet
4:51 - Privacy as the Biggest Challenge to Marketers
12:52 - "The Father of Spam"
15:33 - Continuity is key for a successful marketing program
24:43 - The Magic 8ball Story
29:09 - Anything you want to leave us with?
30:40 - Jon joins in
34:38 - Goodbye


Resources Mentioned:

Find more marketing insights and show notes here.

We're changing up our style here at Foremost Media by interviewing some of the most infuential marketers in the manufacturing space and getting some of their invaluable insight! In this episode we spoke with Jessica Jacobson, the marketing and communications manager over at Apache Stainless Equipment Corporation. She's been in the industry for over 30 years and has an uncountable number of successes in that time and has built up quite the resume of marketing wisdom. Today, we're talking about her time in Apache, advice on trade shows, and how to always have a mind on ROI in all your marketing efforts.


Time Stamps:

0:00 - Introduction 
1:48 - B2B versus B2C 
5:02 - Employer Branding 
6:42 - Invest in the methodology and the philosophy of sound marketing practices
8:16 - Marketers need to be able to articulate about their technical products
10:28 - Caterpillar Success Story
12:18 - Where are you getting your marketing information from?
14:17 - Jessica's eBooks
15:45 - Consider the cost and your return on investment/Tradeshows
20:22 - Social Media
22:00 - You just don't have to spend a million dollars to get good marketing efforts
25:04 - Goodbye


Resources Mentioned:


"No Ego" by Cy Wakeman
"Yes Ma'am, No Sir: The 12 Essential Steps for Success in Life" by Coach Carter


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Thinking about revamping your manufacturing website? Your website is a reflection of your business that is meant to grow with you. In fact, the average lifespan of a website is estimated to be between three to five years. Your goals evolve and so should your website.


Careful and strategic planning is critical to be certain the money and time you invest in your new website will produce the ROI you need. This episode, Jon and Evan will guide you through everything you need to know to have a successful website redesign and questions you should be asking your website partners.


Time Stamps:


0:00 - Intro
1:35 - Where do you start when you’re ready to redesign?
6:45 - Why are you redesigning your website? 
10:00 - Does your website have a long-term strategy? 
17:20 - How long does a website take to build from start to finish? 


Resources Mentioned:


Google Analytics
Google Search Console
Complete Workbook for Website Redesign
Step by Step Instructions for Manufacturing Website Redesign


Find more marketing insights and show notes here.

Your website is the lifeline of your business.


But what happens when it's eliminated without any sort of notice?


In this episode, we’re discussing a rather timely topic. Recently, more and more hosted platforms, like Shopify, have pulled content and businesses without any warning. This is quite terrifying and concerning especially for companies dependent on eCommerce sales. Luckily, there are things we can do to avoid this.


Some topics we chat through:


Open Source VS. Hosted Platform
Things to consider to ensure you have control over your assets
Where your target market could be instead of hosted platforms


Let us help and review your current platform to ensure you own your assets.


Find more marketing insights and show notes here