12 episodes

Don’t waste your commute, workout, or whatever else you use Podcasts for by listening to some “marketer” drone on about nothing for 30 minutes. Jon Ballard and Evan Facinger from Foremost Media give you actionable marketing insights you can use to grow your business, advance your career, and make everyone you know jealous.
Topics include:
Web Development
Web Design
Search Engine Optimization (SEO)
Conversion Rate Optimization (CRO)
Paid Advertising (Google Ads, LinkedIn Ads, Facebook Ads, etc.)
Marketing Automation
Manufacturing Marketing
Lead Generation
Amazon Marketing
And more!
Shownotes and more available at ForemostMedia.com

Foremost Media Marketing Chat Evan Facinger

    • Business
    • 5.0 • 7 Ratings

Don’t waste your commute, workout, or whatever else you use Podcasts for by listening to some “marketer” drone on about nothing for 30 minutes. Jon Ballard and Evan Facinger from Foremost Media give you actionable marketing insights you can use to grow your business, advance your career, and make everyone you know jealous.
Topics include:
Web Development
Web Design
Search Engine Optimization (SEO)
Conversion Rate Optimization (CRO)
Paid Advertising (Google Ads, LinkedIn Ads, Facebook Ads, etc.)
Marketing Automation
Manufacturing Marketing
Lead Generation
Amazon Marketing
And more!
Shownotes and more available at ForemostMedia.com

    Preparing for a Successful Manufacturing Website Redesign

    Preparing for a Successful Manufacturing Website Redesign

    Thinking about revamping your manufacturing website? Your website is a reflection of your business that is meant to grow with you. In fact, the average lifespan of a website is estimated to be between three to five years. Your goals evolve and so should your website.


    Careful and strategic planning is critical to be certain the money and time you invest in your new website will produce the ROI you need. This episode, Jon and Evan will guide you through everything you need to know to have a successful website redesign and questions you should be asking your website partners.



    Where do you start when you’re ready to redesign? [1:35]
    Why are you redesigning your website? [6:45]
    Does your website have a long term strategy? [10:00]
    How long does a website take to build from start to finish? [17:20]


    Resources Mentioned:



    Google Analytics
    Google Search Console
    Complete Workbook for Website Redesign


    Find more marketing insights and show notes here.

    • 24 min
    Are You in Control of Your Website?

    Are You in Control of Your Website?

    Your website is the lifeline of your business.


    But what happens when it's eliminated without any sort of notice?


    In this episode, we’re discussing a rather timely topic. Recently, more and more hosted platforms, like Shopify, have pulled content and businesses without any warning. This is quite terrifying and concerning especially for companies dependent on eCommerce sales. Luckily, there are things we can do to avoid this.


    Some topics we chat through:



    Open Source VS. Hosted Platform
    Things to consider to ensure you have control over your assets
    Where your target market could be instead of hosted platforms


    Listen to learn more about taking control of your assets.


    Find more marketing insights and show notes here

    • 9 min
    Women In Manufacturing | Interview with Mavens of Manufacturing

    Women In Manufacturing | Interview with Mavens of Manufacturing

    Today we’re chatting about all things manufacturing. We’ve been helping manufacturing companies with their marketing for over 15 years. Manufacturing is a vital part of our economy, but it’s often overlooked by job seekers and modern lead generation strategies.


    Meaghan Ziemba joins us this episode to share how she is bringing awareness to the industry. Meaghan has been involved in the manufacturing industry for the last 15 years and recently launched a live broadcast combining women empowerment, brand storytelling and personal journeys in the industry called Mavens of Manufacturing.


    Job opportunities are on the rise. Though there is a gap in skills. Diversifying the manufacturing industry is so important to prepare the industry for continued success. Ready to learn more? Join Jon, Evan, and Meaghan as they candidly talk about creative marketing to diversify the manufacturing industry.


    Resources Mentioned:



    Mavens of Manufacturing LinkedIn
    Mavens of Manufacturing YouTube


    Find more marketing insights and show notes here

    • 21 min
    Everything You Need to Know About ADA Website Compliance

    Everything You Need to Know About ADA Website Compliance

    If you have a website, this is a must-listen. Website ADA compliance is a hot topic. Rather than just take our word for it, we brought Michael Davis, J.D. into the conversation to share his expertise. Michael is an attorney at Nowlan & Mouat and specializes in corporate work. Website ADA compliance is something everyone should have on their radar sooner than later. We walk through case studies, frequently asked questions, and best practices to protect your company from lawsuits.



    What is ADA compliance when it comes to websites? [3:20}
    Why you should be concerned. [7:00]
    The impact a non-compliant website can have on your business. [15:00]


    Resources Mentioned:



    Circuit Court Map
    Nowlan & Mouat LLP


    Find more marketing insights and show notes at ForemostMedia.com

    • 30 min
    Choosing an Agency For Your Website Redesign

    Choosing an Agency For Your Website Redesign

    When it comes to choosing an agency the options can seem endless. Redesigning a website is a huge investment. It’s so important to partner with the right team to set yourself up for success. You want a website that will produce the results you need on top of getting a good looking website. If you’re in the market for a website redesign, this episode is for you. Let this episode serve as a guide to help you develop the right questions to ask agencies. 



    Why it’s important to understand what’s already working before a redesign [03:16]
    Know your why when choosing a content management system (CMS) [05:00]
    Qualities in an agency you don’t want to forget. [10:15]

    Guide to Website Redesign

    How to Compare Web Development Companies

    CMS Comparison



    Find more marketing insights and show notes at ForemostMedia.com

    • 23 min
    Core Web Vitals & How to Prepare for the Update

    Core Web Vitals & How to Prepare for the Update

    In this episode, we’re talking about Core Web Vitals with Noah Lamson. Noah is our go-to guy for technical SEO. Google recently announced a new ranking signal, Core Web Vitals. This signal is going to place more emphasis on the importance of user experience, mobile responsiveness, and quality content. The update is expected to go live in 2021. Listen for practical insights on how to prepare your website for the update.



    Overview of Google Core Web Vitals. [02:06]
    What Google Core Web Vitals look at, specifically. [05:20]
    How to prepare your website for this update. [10:03}


    You can connect with Noah on LinkedIn here.


    Resources Mentioned:



    GTmetrix
    Lighthouse Report


    Find more marketing insights and show notes at ForemostMedia.com

    • 15 min

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