Today we're joined by Dennis Geelen, the founder of Zero In, a boutique consulting firm based out of Ontario, Canada. In this episode, we talk about Dennis' fantastic new book "The Zero in Formula". It's a #1 Bestseller on Amazon and a great read for any experience professional out there listening. This was a super interesting talk filled with case studies, formulas, real-life actionable takeaways to help you better engage with your customers. I know you're going to get a ton of value out of this talk, so let's dive right in.