19 min
Forrester’s Steve Peltzman On What Retailers Can Learn from Other Industries Tech Transformation
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- Business
Understanding how consumers view your retail experiences quickly and accurately is one of the most important parts of serving them, and this means doing a lot more than just surveys. In this episode of Tech Transformation, we’re talking with Steve Peltzman, Chief Business Technology Officer at Forrester, about why this can be so hard for some retailers and what they can learn from other industries.
Understanding how consumers view your retail experiences quickly and accurately is one of the most important parts of serving them, and this means doing a lot more than just surveys. In this episode of Tech Transformation, we’re talking with Steve Peltzman, Chief Business Technology Officer at Forrester, about why this can be so hard for some retailers and what they can learn from other industries.
19 min